Advances in Consumer Research
Issue:6 : 31-47
Research Article
https://acr-journal.com/article/the-role-of-digital-marketing-strategies-in-enhancing-retail-performance-1978/
Received
Sept. 1, 2025
Revised
Oct. 3, 2025
Accepted
Nov. 19, 2025
Published
Nov. 28, 2025
Abstract

This research assesses the impact of corporate social responsibility (CSR) initiatives on stakeholder engagement within public sector banks (PSBs) in Karnataka. CSR has evolved into a regulatory and strategic imperative for Indian banks; however, its efficacy in promoting substantive stakeholder engagement is still inadequately examined, especially within regional frameworks. A quantitative, cross-sectional research design was employed, gathering data from 141 respondents across various PSBs in Karnataka via a structured questionnaire that included demographic information and CSR-related items. Cronbach's Alpha was used to check the instrument's reliability, and SPSS was used to do descriptive statistics, correlation, and regression analysis. The results show that CSR activities, especially those that help the community, protect the environment, and work with NGOs, make stakeholders more trusting, loyal, and aware. Nonetheless, the findings indicate inconsistent integration, with external initiatives being prioritized over internal stakeholder engagement and communication.

Keywords
Recommended Articles
Original Article
Switching OTT Platforms: PPM Framework to Identify Consumers’ Behavior
...
Research Article
Published: 28/11/2025
Research Article
Contemporary Issues Related to the development of Economic Competition and Improvement of Antitrust Policies in Armenia
Published: 28/11/2025
Research Article
A Review on change in Indian Consumer attitude amidst COVID-19 pandemic
Published: 21/11/2025
Loading Image...
Volume 2, Issue:6
Citations
40 Views
34 Downloads
Share this article
© Copyright Advances in Consumer Research