Advances in Consumer Research
Issue 4 : 2261-2271
Original Article
Health Technologies In Rural Areas: Assessing Public Acceptance And Identifying Opportunities
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1
Associate Professor, Dept of Management Sciences, PSG CAS
2
Associate Professor & Head, Dept of commerce (B & I), PSGCAS
3
Associate professor, Dept of computer Applications (MCA), PSGCAS
4
Assistant Professor, Dept of Logistics& PGDBM, PSGCAS
Abstract

Digital health technologies hold transformative potential for enhancing healthcare delivery in rural areas by addressing persistent gaps in access and quality of care. This study examines how digital health capabilities influence healthcare outcomes in rural settings, with a focus on critical factors such as governance, IT infrastructure, workforce skills, interoperability, strategic planning, data analytics, and patient-centered care. The results underscore the necessity of a cohesive digital strategy to drive improved health outcomes. Key enablers include the deployment of user-friendly devices, comprehensive training programs, and dependable internet access. The study also sheds light on adoption barriers—such as limited digital literacy and low trust in technology—and proposes actionable solutions to overcome them. Ultimately, the effective integration of digital health solutions can greatly enhance healthcare access, patient satisfaction, and overall health outcomes in rural communities

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