Purpose: This study maps the scholarly landscape of sonic branding between 2014 and 2024. While sound and music have long been central to brand communication, the academic literature on their effects on customer perception, brand reputation and consumer psychology is fragmented. This research identifies the intellectual structure, influential authors, key themes and emerging trends in sonic branding research.

Methodology/Design: Using the Scopus database, 48 publications from 2014–2024 (articles, chapters, conference papers and reviews) were analysed. Bibliometric techniques—performance analysis, citation and co-citation analysis, keyword co-occurrence mapping—were performed using VOSviewer and Biblioshiny (R). The review followed a PRISMA flow to ensure transparent inclusion.

Findings: Research output has grown steadily, peaking in 2024. Three major thematic clusters were found: (1) sonic and audio branding linked with consumer engagement and sensory experience; (2) sound and brand reputation in hospitality, healthcare, food and nation branding; and (3) psychological and cross-modal aspects of sound on decision-making. Hospitality, healthcare, retail, food & beverage, telecom and streaming emerged as the most impacted sectors. The analysis highlights under-researched areas such as cross-cultural effects, AI-generated sound and sustainability in sonic branding.

Practical Implications: Managers can use sound strategically to build brand identity and trust, especially in emotionally sensitive contexts (healthcare) or experience-rich sectors (hospitality). The findings also guide curriculum development and technology adoption (AI-driven sound personalisation).

Originality/Value: This is one of the first bibliometric analyses to focus specifically on sonic branding at the intersection of customer perception, brand reputation and consumer psychology, providing a data-driven roadmap for future research.