Advances in Consumer Research
Issue 3 : 581-589
Original Article
From Cash to Code: Exploring the Disruptive Architecture of Digital Currency in India’s Financial Ecosystem
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1
Assistant Professor, Department of Commerce, SRM Institute of Science and Technology, Kattankulathur Campus, Tamil Nadu, India.
2
Assistant Professor, Dept of CS & AF, SRM Institute of Science and Technology, Kattankulathur Campus, Tamil Nadu, India
Abstract

In recent years, non-cash transactions worldwide have witnessed significant growth, leading to the rapid rise and global recognition of digital currencies in the business sector. The outbreak of COVID-19 in 2019 has further fueled the expansion of digital currencies, amplifying the impact of monetary policy and exposing vulnerabilities in the financial system. Consequently, this situation has raised concerns regarding the regulatory framework and cyber safety. Technological progress has played a pivotal role in offering diverse rapid and electronic payment mechanisms for routine transactions. This has led policymakers to contemplate the involvement of the public sector in furnishing a digital payment mechanism suitable for the contemporary economy. The focal point of this research is to augment our comprehension of central bank digital currencies (CBDCs) in a comprehensive manner, coupled with identifying the optimal attributes for the digital rupee. The article explores the historical and current challenges faced by Indian customers in adopting digital currencies, assesses the positive and negative aspects of their influence and development, and presents specific recommendations for improvement.

 

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