This study explores the awareness, influencing factors, and socio-economic implications of Circular Economy (CE) adoption among coffee growers in India. Despite the increasing global emphasis on sustainability, findings reveal a significant gap in CE awareness, with the majority of growers reporting minimal understanding of CE principles. Peer interactions and non-governmental organizations (NGOs) emerged as primary sources of CE knowledge, while formal institutions like the Coffee Board played a lesser role. Key barriers to CE adoption include low awareness and insufficient technical know-how, overshadowing other factors such as regulation, consumer demand, and scalability. Regression analysis indicates a moderate positive relationship between CE factors and financial outcomes, although many growers perceive CE adoption as financially burdensome. In contrast, social implications show a stronger positive correlation, suggesting that CE practices can enhance community well-being, collaboration, and equity in the coffee value chain. The findings emphasize the need for targeted capacity-building, financial incentives, and policy interventions to promote CE awareness and implementation among smallholder coffee producers.