This study investigates how operational capacities of the farms impact the perception of profitability by farmers in India in the cultivation of strawberries, with a special focus on the perception of how economic analyses differ in the journey of establishing how the managerial and operational aspects are affected by new economic analyses in the traditional yield or income measure skills. The discussion is based on major aspects of operations such as labour needs, control over land use, efficiency in harvesting and processing, control of production and price, issues that are related to cultivation and availability of knowledge and skills training. Primary data was gathered using a questionnaire on strawberry growers, and the research study was taken in the descriptive and analytical research design. The reliability analysis, exploratory factor analysis and confirmatory factor analysis were utilised to test the measurement structure, after which structural equation modelling was done to test the proposed relationships. The findings show that the labour management, land management, harvesting and handling, production and pricing management, access to knowledge and skill development have a positive and statistically significant impact on the perception of profitability by the farmers. Conversely, the issues of strawberry production have a negative and statistically insignificant impact, indicating that measures to adapt to adverse production conditions, the presence of institutions, and access to knowledge can help to overcome production and market limitations. In general, the results show that the perception of profitability in the strawberry farming sector is largely defined by the operational control of the farmers, managerial effectiveness, and availability of facilitating factors rather than production performance per se. This study contributes to the high-value horticultural literature by taking a capability-based approach, providing practical information to farmers, extension agencies, and policymakers who seek to increase the economic sustainability of strawberry production in India