Advances in Consumer Research
Issue 3 : 858-868
Original Article
Factors Influencing Employee Attrition in Manufacturing Firms: A Data Visualization Approach
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Professor, Department of Management Studies, Rajalakshmi Engineering College, Chennai
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Associate Professor Department of Management Studies, Rajalakshmi Engineering College, Chennai
3
Professor and Head, School of Management Studies, VISTAS University, Chennai
4
PG Research Scholars, Department of Management Studies, Rajalakshmi Engineering College
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Senior Assistant Professor, School of Management Studies, SASTRA University, Tanjur, TamilNadu
Abstract

This study focused on determining employee attrition by analyzing HR data points such as employee demographics, motivation, engagement, and satisfaction. The research methodology includes primary and secondary data collection, with a structured non-disguised questionnaire used for primary data collection. The study design is descriptive in nature, with statistical tools and techniques used in this study including percentage analysis, Chi-Square test, Correlation, ANOVA, and Power BI analysis. The findings suggest that a lack of professional development opportunities, misalignment of job responsibilities with employees’ skills and abilities, and inadequate support to manage stress at work are key factors contributing to attrition. The study's advanced visualization using Power BI includes a dashboard that can help organizations improve employee engagement and retention by developing efficient retention strategies. The dashboard's topics include employee turnover, retention, causes of attrition, professional development opportunities, job satisfaction, stress levels, work-life balance, and overall satisfaction with employment. This dashboard allows the company to make data-driven decisions to promote a positive workplace culture and increase productivity

Keywords
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