Advances in Consumer Research
Issue 3 : 508-518
Original Article
Exploring Retention Strategies for Women Employees: A Study of Selected IT Organizations in India
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1
Professor, Department of Management Studies, DPG Institute of Technology and Management, Gurugram, India, 122004. Email ID:
2
Assistant Professor, School of Management, GD Goenka University, Sohna, Gurugram, Haryana, India. 122103.
3
Professor, School of Management, GD Goenka University, Sohna, Gurugram, Haryana, India, 122103.
4
Assistant Professor, Department of Commerce, Sri Aurobindo College Evening, University of Delhi Malviya Nagar, Delhi, India, 110017.
5
Assistant Professor, Department of Commerce. Sri Aurobindo College Evening, University of Delhi, Malviya Nagar, Delhi, India, 110017.
Abstract

Retaining female employees in the Indian IT sector has become a major concern as companies strive to improve gender diversity, promote inclusion, and address issues such as work-life balance, career development, and gender pay parity. Organizations are adopting key strategies such as flexible work options like remote and hybrid models, enhanced maternity leave policies, and comprehensive return-to-work programs This study investigates the factors influencing the retention of women employees in the Indian IT industry. It explores key issues such as work-life balance, organizational culture, career development opportunities, and gender biases. The research adopts a mixed-methods approach, combining surveys, interviews, and focus group discussions with women employees from select IT organizations. Quantitative data is analyzed using statistical methods, while qualitative data is examined thematically. Findings reveal significant gaps in existing retention strategies and highlight the need for tailored initiatives to address the unique challenges faced by women in the sector. The study provides actionable recommendations for organizations to enhance retention, foster gender diversity, and drive long-term organizational success. Ethical considerations are upheld throughout the research

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