In this study, the author tries to analyse brand loyalty among personal computer users by evaluating various factors, such as brand satisfaction, trust, commitment, love, and image, and how these elements affect brand loyalty. The conceptual framework emphasises brand satisfaction, trust, commitment, love, and image in driving brand loyalty and achieving a competitive advantage. The researcher employs a descriptive approach to clarify the prevailing sentiments among personal computer users in the Ernakulam district of Kerala. The study used primary and secondary data, with primary data collected through surveys. The data will be analysed using statistical techniques like multiple regression and weighted average methods.The theoretical model by the author is an effective way of studying the relationship between brand satisfaction, trust, commitment, love, and image in shaping consumers' loyalty to personal computer brands. The researcher proposed an effective hypothesis to evaluate the direct effects of these variables on brand loyalty, targeting a sample size of 300 within a limited time frame. To analyse the brand loyalty of personal computer users by evaluating various variables like brand satisfaction, trust, commitment, love, and image and how it affects brand loyalty. This study contributes to the personal computer industry and its supporters' deep understanding of consumer behaviour towards their brand. The conceptual framework highlights the prime role of brand satisfaction, brand trust, brand commitment, brand love, and brand image, driving the way to brand loyalty while taking a competitive advantage. The researcher employs a descriptive approach to clarify prevailing sentiments among personal computer users in Ernakulam district, Kerala. The author used primary and secondary data in this study, and the researcher collected the primary data through the survey method. The researcher analysed the collected data through multiple statistical techniques, such as multiple regression and weighted average methods