Advances in Consumer Research
Issue:6 : 677-682
Original Article
Examining The Impact Of Digital Transformation On Employee Engagement In Human Resource Management: A Cross-Cultural Assessment Between Malaysia And China
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Abstract

The cross-cultural research looked at how employee engagement in China and Malaysia is affected by digital transformation. In two rapidly developing Asian nations, employee engagement, loyalty, and participation were impacted by digital activities, technological adaptation, and organisational culture. The study looked at how social norms influenced engagement and usage of technology. A structured questionnaire was used in the quantitative study to gather data from a chosen sample of respondents. China's digital revolution was hastened by strong government policies and technological advancements. Chinese companies used artificial intelligence, robotics, and statistical insights to boost employee satisfaction and efficiency. The gradual digital transformation in Malaysia placed a strong focus on balance, cooperation, and inclusivity. To enhance digital readiness, businesses are associated with the Malaysia Digital Economics Framework. Employee participation in technology adoption has expanded due to teamwork, collaborative management techniques, and flexible scheduling. Notwithstanding cultural disparities, digital transformation improved participation in both countries. Compared to Chinese performance-focused strategies, Malaysian workers demonstrated better cooperation and mutual aid, which increased their level of participation. Participation in cultural sensitivity, ongoing education, and efficient administration was improved by digital transformation. The research concluded that human-centred digital transformation required worker empowerment and cultural change. Through the digital shift, efficiency and involvement are encouraged by respect, interactions, and flexibility. The research clarified how employee engagement and Asia's adoption of technology are influenced by culture. According to the study, sustaining engagement has required a human-centred strategy that calls for communication, trust, and flexibility...

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