Advances in Consumer Research
Issue 2 : 692-699
Original Article
Employee Engagement: The Psychology Behind the Manipulation of Human Needs
 ,
1
Research Scholar, Dept of Humanities & Social Sciences, AU College of Engineering, Andhra University, Visakhapatnam – 530003
2
Professor and HoD, Dept of Humanities & Social Sciences, AU College of Engineering, Andhra University, Visakhapatnam - 530003,
Abstract

Employee engagement has emerged as a central theme in organizational psychology and human resource management, consistently linked to outcomes such as productivity, innovation, and employee retention. Traditionally regarded as a reflection of well being and organizational commitment, engagement is now increasingly examined through the lens of psychological mechanisms and ethical considerations. This paper traces the historical development of engagement theory, from early motivational frameworks to contemporary multidimensional models, and synthesizes the key drivers that sustain engagement, including autonomy, purpose, and social exchange. It further explores how organizations cultivate and maintain engagement, while also addressing the risks of instrumentalizing human needs for performance gains. By integrating insights from motivational theory, behavioral psychology, and organizational practice, the analysis highlights both the potential and the pitfalls of engagement strategies. The discussion concludes with ethical reflections and practical recommendations aimed at fostering authentic, sustainable engagement that enhances organizational outcomes while safeguarding employees’ psychological integrity and dignity..

Keywords
Recommended Articles
Original Article
Rise of Embedded Finance: A Secondary Study of E-commerce And FinTech Integration
...
Original Article
Green route harvesting of hydrogen energy using B-PbBr2 and S-PbBr2 under electrochemical water splitting
Original Article
Media Laws in the Digital Age: Analyzing Global Regulations on Fake News and Misinformation
Original Article
The Moderating Effect Of Stock Trading Volume On The Impact Of Accounting Information On Public Welfare
Loading Image...
Volume 3, Issue 2
Citations
160 Views
130 Downloads
Share this article
© Copyright Advances in Consumer Research