This research examines the rapidly changing e-commerce landscape driven by technology and client behaviour. It highlights social commerce's revolutionary role in consumer decision-making, distinguishing it from traditional e-commerce. Fundamental advancements such as Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), Internet of Things (IoT), and Blockchain are analysed as pivotal components influencing these developments. Omnichannel strategies, D2C models, quick commerce, cross-border e-commerce, and sustainability are all becoming more important, according to the study. The analytical approach combines established theoretical frameworks, including the Stimulus-Organism-Response (SOR) model, the Technology Acceptance Model (TAM), and the Theory of Planned Behaviour (TPB), with empirical findings to provide a comprehensive understanding of the current trajectory and prospects of digital commerce