Advances in Consumer Research
Issue 4 : 2451-2460
Original Article
Distribution Efficiency and Non-Moving Stock Management in the Footwear Industry: A Review of Best Practices, Challenges, and Liquidation Strategies in the Eastern Zone of India
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School of Business, UPES, Dehradun, Uttarakhand, India
Abstract

This study, “Distribution Efficiency and Non-Moving Stock Management in the Footwear Industry a Review of Best Practices, Challenges, and Liquidation Strategies in the Eastern Zone of India” is intended to examine and synthesize the information regarding the enhancement of distribution procedures and the management of the standing inventory in an industry that is regionally significant, but is frequently neglected in terms of the Indian supply chain marketplace. The main idea is to find out good practices and discover more about bottlenecks in inventory movements regionally, particularly in Bihar, West Bengal, Odisha, Jharkhand and Eastern UP, where infrastructural and logistical gaps are likely to have an impact on the efficiency of operations. The study helps to solve the problem of non-moving stock that clogs the working capital and makes the business less responsive in a footwear industry that is highly trendy and seasonal. This paper is literature and qualitative-based, where industry reports, supply chain management journals, and case studies of local wholesalers and distributors were used. They were based on data interpretation to provide thematic insights on four core objectives: (1) the evaluation of distribution efficiency issues, (2) the identification of the causes of non-moving stock, (3) the review of liquidation procedures, including discounting, bundling, and e-commerce offloading, and (4) the assessment of the incorporation of digital tools to track stock and make forecasts. The most important findings are that the demand uncertainty, inappropriate digital usage, and poor warehouse behaviour are the main factors leading to inefficiencies. Effective companies in the area operate through localized forecasting, lean distribution, and online clearance. The contribution of this review to the academic literature is that it contextualized the concept of inventory inefficiency in an unexplored region and provided practical recommendations to practitioners on how to streamline the supply chain, optimize working capital, and implement agile strategies to liquidate inventories based on the regional limitations.

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