Advances in Consumer Research
Issue 4 : 1172-1187
Original Article
Determinants of Fintech Adoption among the Elderly: Perspectives from an Emerging Economy, India
 ,
 ,
1
IBS Ahmedabad, India
2
Management Development Institute Gurgaon, India
3
Jaipuria School of Business, Ghaziabad, India
Abstract

The present study explores the key determinants influencing fintech adoption among the elderly population in India an important yet often overlooked demographic within an emerging economy. Employing a cross-sectional survey design, data was collected from 424 elderly individuals aged 60 and above residing in Indian metropolitan cities through a structured questionnaire. Three additional contextual constructs-financial literacy, digital literacy, and perceived risk were added to the theoretical framework along with the key constructs adapted from the Unified Theory of Acceptance and Use of Technology (UTAUT) and Task-Technology Fit (TTF) frameworks to offer a more nuanced understanding of fintech adoption among the elderly. Structural Equation Modelling (SEM), was performed using SmartPLS 4.0, and the results highlight facilitating conditions, task-technology fit, digital literacy, and perceived risk as significant predictors of fintech adoption for this demographic. However, the influence of effort expectancy, performance expectancy, and social influence was found to be negligible. This underscores the necessity of tailored, assistive, and capacity-building interventions to create an all-inclusive adaptive environment. Moreover, concerted efforts from fintech enablers and policymakers are indispensable to ensure the effective inclusion of elderly populations in the progressing digital financial ecosystem.

Keywords
Recommended Articles
Research Article
Employees’ Perceptions of Job Evaluation Practices: Evidence from the Textile Industry in Uttar Pradesh
Published: 30/09/2025
Research Article
Publishing Of Reports Via Camunda Workflow Orchestration for A Financial Institute
Published: 30/09/2025
Research Article
E-Commerce vs. Traditional Retail: A Data-Driven Comparison of Profitability and Sustainability
Published: 30/09/2025
Research Article
Strategic Patient-Centric Brand Management in Pharma: Transforming Value Creation through VRIO Analysis
Published: 30/08/2025
Loading Image...
Volume 2, Issue 4
Citations
98 Views
218 Downloads
Share this article
© Copyright Advances in Consumer Research