Advances in Consumer Research
Issue 3 : 765-771
Original Article
Data-Driven Decision-Making for Financial Sustainability in the Flower Market Using Predictive Analytics
Abstract

The flower market is highly sensitive to seasonal trends, supply chain disruptions, and demand volatility, making accurate forecasting essential for financial sustainability. Despite the availability of data, many businesses in the sector struggle to make informed decisions due to unpredictable market behavior. This research introduces a predictive analytics-based framework named Dynamic Vortex Search-driven Intelligent Long Short-Term Memory (DVS-ILSTM) to support data-driven decision-making. It gathers historical sales data, market trends, and environmental indicators from publicly available sources and internal company records. For pre-processing, the Min-Max Scaling technique is used to normalize the data, ensuring all variables are on the same scale for better model performance. Feature extraction is achieved through Independent Component Analysis (ICA), allowing critical patterns to emerge. The DVS-ILSTM combines Vortex Search optimization to tune hyper parameters dynamically and the ILSTM model to capture temporal dependencies for accurate demand forecasting. This hybrid model supports decisions on production, inventory, and distribution with higher precision. By integrating predictive analytics into operational planning, businesses manage resources, reduce waste, and enhance profitability. Experimental results show improved forecasting performance across RMSE and MAE metrics compared to conventional models, as well as a higher R² value (67%). The proposed approach strengthens strategic planning and contributes directly to the financial sustainability of businesses operating in the competitive flower market

Keywords
Recommended Articles
Research Article
Impact of Digital Marketing Promotion on Growth of Tourism Businesses in Uttar Pradesh: A Study Especially in Destinations Like Ayodhya, Chitrakoot, and Prayagraj
...
Published: 19/11/2025
Research Article
Empowering Women through Livelihood Training: An Exploratory Analysis of Outcomes for the Upper Dela Paz Women’s Association
...
Published: 19/11/2025
Research Article
The Silent Wallet: How Payment Mode Transparency Shapes Spending Behaviour in Gen Z Consumers
...
Published: 19/11/2025
Research Article
Emotional Intelligence and its Impact on Workplace Stress: Insights from Private Sector Banks
Published: 18/11/2025
Loading Image...
Volume 2, Issue 3
Citations
124 Views
56 Downloads
Share this article
© Copyright Advances in Consumer Research