Advances in Consumer Research
Issue:6 : 804-809
Research Article
Cultural Fit Prediction Using Multimodal Models
Abstract

The current paper introduces a new method of identifying cultural fit by applying Multimodal Deep Learning with Transfer Learning on the possibilities of TensorFlow. The model combines various modalities of data, such as text (interviews), speech (tone and pitch), and facial expression so that to better predict. The transfer learning methods are also used to fine-tune the pre-trained models that allow the system to adapt effectively in various cultural settings with the least amount of extra data. The experimental results show that the suggested method has a high accuracy of 95 beating the conventional single-modality machine learning methods and the text-based methods of machine learning. The methodology gives a more holistic view of the concept of cultural fit because it is able to incorporate both emotional and behavioral signals and is therefore applicable in recruitment, team building and organizational development. As the method works exceptionally well in the homogeneous cultural environment, there is a possibility of further improvement in the adoption of the cross-cultural setting. The results highlight the value of multimodal models in solving complicated cultural fit forecast issues..

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