Advances in Consumer Research
Issue 2 : 1159-1171
Original Article
Cryptocurrency Adoption and Economic Empowerment: Transforming Financial Inclusion in India’s Emerging Markets
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1
Research Scholar, Alabbar School of Management, Raffles University, Neemrana, Rajasthan-301705
2
Associate Professor, Alabbar School of Management, Raffles University, Neemrana, Rajasthan-301705
3
Assistant Professor, Alabbar School of Management, Raffles University, Neemrana, Rajasthan-301705
4
Professor, Alabbar School of Management, Raffles University, Neemrana, Rajasthan-301705
Abstract

This study explores the impact of cryptocurrency adoption on financial inclusion within India’s emerging markets. Key constructs such as Financial Inclusion (FI), Perceived Economic Empowerment (PEE), Trust in Financial Institutions (TFI), User Satisfaction (US), and Cryptocurrency Adoption (CA) were analyzed using Structural Equation Modelling (SEM). The findings reveal that CA significantly enhances FI, US, TFI, and PEE. These positively correlated with FI. The results suggest that cryptocurrencies offer a promising solution to address the limitations of traditional financial systems, fostering greater financial inclusion and economic empowerment in India’s growing economy. Future research should examine the role of digital literacy and regulatory frameworks in facilitating cryptocurrency adoption in this context..

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