Advances in Consumer Research
Issue 4 : 5561-5570
Original Article
Corporate Social Responsibility, Company Reputation, And Financial Performance: A Critical Perspective Approach
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Faculty of Business and Economics Universitas Pancasila
Abstract

This article aims to provide a critical review of empirical studies and other sources on Corporate Social Responsibility, corporate reputation, and company performance. Based on the results of research conducted on empirical studies and references others found some results, namely (1) Corporate Social Responsibility positive effect on the company's performance and company's reputation, (2) There is a bidirectional relationship between Corporate Social Responsibility with the company's financial performance, (3) Reputation Integration can be variable intervening on Corporate Social Responsibility relationships with the company's performance, (4) and type of industrial companies may moderate the relationship of Corporate Social Responsibility with the company's performance. Besides showing a link between Corporate Social Responsibility, reputation, and the company's performance, this paper also identifies four future research opportunities that can be conducted across many countries, especially in developing countries and Indonesia..

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