Advances in Consumer Research
Issue 4 : 5671-5683
Original Article
Corporate Social Responsibility and Sustainability Practices of Businesses in the Retirement City of Dumaguete, Philippines
1
College of Tourism and Hospitality Management Negros Oriental State University
Abstract

This research investigates CSR awareness and practice among Dumaguete City businesses, which is the Retirement of the Philippines. Using a mixed-methods design, data were gathered from 50 firms across different industries, evaluating their socio-economic and environmental sustainability commitment. Results show that though most companies acknowledge the advantages of CSR, implementation is still low, usually hindered by budgetary constraints and poor long-term planning. The research also identifies a gap between CSR awareness and continuous practice, as only a minority of companies allocate a percentage of their budget to CSR activities. Charitable initiatives and waste management were the most prevalent CSR activities, but more extensive sustainability initiatives like carbon footprint reduction and government partnership were practiced less often. In addition, statistical results indicate that companies with greater assets and more years of operation tend to practice CSR activities. The research suggests that government agencies and business organizations should collaborate to institutionalize CSR via policies and incentives. Promoting sustainable business activities and instilling a social responsibility culture will further Dumaguete City's economic development in the long term as well as ensure environmental sustainability. This study highlights the imperative of companies adopting CSR as an integral part of their operations in order to promote sustained positive contributions to society and the environment.

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