Advances in Consumer Research
Issue 4 : 2438-2443
Original Article
Consumer Perceptions and Behavioral Intentions Toward the Circular Economy in India
1
Assistant Professor, Centre for International Studies, SVKM’S NMIMS University, Mumbai, India,
Abstract

With increasing demand for goods putting pressure on the environment, the Circular Economy (CE) offers a smarter, more sustainable way to use our resources. Consumer attitude plays an important role in the adoption of CE principles in the consumer market. This paper aims to understand the sustainability of the Circular Economy (CE) based on consumer attitude in India. A theoretical structure is developed to understand consumer preference for Circular business models for the adoption of Circular Economy in India. The empirical study is based on data obtained from an online survey (N=75). This study offers marketers and policymakers a guide to evaluate the consumer awareness and attitude towards CE principles in India

Keywords
Recommended Articles
Research Article
Employees’ Perceptions of Job Evaluation Practices: Evidence from the Textile Industry in Uttar Pradesh
Published: 30/09/2025
Research Article
Publishing Of Reports Via Camunda Workflow Orchestration for A Financial Institute
Published: 30/09/2025
Research Article
E-Commerce vs. Traditional Retail: A Data-Driven Comparison of Profitability and Sustainability
Published: 30/09/2025
Research Article
Strategic Patient-Centric Brand Management in Pharma: Transforming Value Creation through VRIO Analysis
Published: 30/08/2025
Loading Image...
Volume 2, Issue 4
Citations
142 Views
176 Downloads
Share this article
© Copyright Advances in Consumer Research