Advances in Consumer Research
Issue 4 : 1553-1560
Original Article
Chatbots as HR Assistants: Impact on Employee Satisfaction and Query Resolution
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1
Assistant Professor Faculty of Management SRM Institute of Science and Technology, Ramapuram, Chennai
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Assistant Professor Faculty of Management SRM Institute of Science And Technology, Ramapuram, Chennai
Abstract

The integration of Artificial Intelligence in human resources has introduced new dimensions to employee service delivery, with chatbots emerging as prominent virtual HR assistants. This study examines the effectiveness of chatbots in enhancing employee satisfaction and the efficiency of HR query resolution. Drawing on empirical data collected from mid-sized enterprises that have deployed AI-powered HR chatbots, the research investigates two primary outcomes: the perceived responsiveness of chatbot systems and their impact on overall employee engagement.

Using a mixed-methods approach, we combined quantitative surveys from 300 employees with qualitative interviews from HR professionals and chatbot users. Results indicate that chatbots significantly improve response time for routine HR queries such as leave balances, payroll status, and policy clarifications. Employees reported increased convenience and 24/7 access to HR services, contributing to improved satisfaction levels, particularly among remote and hybrid workers.

However, the study also identifies limitations. Complex or emotionally nuanced issues—such as workplace conflict or performance concerns—remain better addressed by human HR personnel. Despite this, most users favored a hybrid model where chatbots handle repetitive, transactional tasks, while HR staff focus on strategic and interpersonal roles.

The findings suggest that well-designed HR chatbots can streamline operations and elevate the employee experience, provided they are implemented with clear boundaries and supported by human oversight. Organizations are encouraged to invest in chatbot training data, user experience design, and continuous feedback mechanisms to optimize outcomes.

This research contributes to the growing discourse on AI in the workplace, offering practical insights for HR leaders seeking to balance technology integration with human-centric service delivery.

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