Advances in Consumer Research
Issue 4 : 2229-2236
Original Article
Bridging the Gender Gap: Digital Financial Literacy and Its Role in Women’s Empowerment
 ,
1
Research Scholar, Sharda University, Greater Noida
2
Professor, Sharda University, Greater Noida
Abstract

This research paper investigates how digital financial literacy shapes women's empowerment in relation to economic independence, social involvement, and decision-making authority. The study captures varying socioeconomic origins and degrees of digital financial awareness based on a survey of 250 women urban and rural areas ( Delhi and Meerut (villages nearby) respectively). Participants knowledge and use of digital financial instruments including mobile banking, e-wallets, and online transactions was measured on a standardised questionnaire. Using statistical methods, the gathered data was examined to find if financial literacy improves women's capacity for income control, economic activity participation, and wise financial decision-making. The results show a robust and favourable relationship between digital financial literacy and several dimensions of empowerment, meaning that women who have more financial knowledge are more likely to actively participate in social and economic domains and exercise autonomy in financial concerns. The research draws attention to ongoing hurdles that prevent many women from fully using digital financial services including inadequate access to technology, educational restrictions, and cultural standards. These results highlight how urgently specific rules and training initiatives meant to close the gender disparity in digital financial inclusion are needed. Dealing with these problems helps governments, financial institutions, non-governmental organisations, and other players to create a more inclusive financial environment that improves women's responsibilities in family and community level decision-making.

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