Advances in Consumer Research
Issue 3 : 234-239
Original Article
Big Data Analytics and Its Impact on Maturity,Organizational Future Readiness, and Predictive Capability
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1
VIT-AP School of Business, VIT-AP University, Amaravati.
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.Assistant Professor Department of Business Administration KCT Business School, Kumaraguru College of Technology, Coimbatore
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ACADEMIC CONSULTANT MBA - Dept.of Management Studies SVUCCM & CS, S. V UNIVERSITY, TIRUPATI 5-69/1, Sri Krishna Nagar, M. R. PALLI, TIRUPATI - 517502 Country: India Pincode: 517502
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Assistant Professor Department of Management Studies Vignan’s Foundation for Science, Technology and Research (Deemed to be University), Vadlamudi, Guntur.
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Associate Professor Department of Management Studies Ballari Institute of Technology and Management, Ballari
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Assistant Professor, College of Management & Computer Applications, MIT-ADT University Pune, India.
Abstract

This study presents an empirical investigation into how Big Data Analytics (BDA) maturity influences organizational future readiness and predictive capability. Using a cross-sectional survey design, data were collected from 412 senior managers and data professionals across manufacturing, financial services, healthcare, and retail sectors in India, the UAE, and the United Kingdom. Structural Equation Modeling (SEM) and hierarchical regression analysis were employed to examine the proposed relationships. Results indicate that BDA maturity is a strong and statistically significant predictor of both organizational future readiness (β = 0.61, p < 0.001) and predictive capability (β = 0.57, p < 0.001). Infrastructure quality, analytical talent density, and data governance practices emerged as the three leading sub-dimensions driving these outcomes. The findings contribute to the growing body of literature on data-driven organizational transformation and provide actionable guidance for executives seeking to leverage analytics for strategic foresight..

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