Advances in Consumer Research
Issue:6 : 1341-1350
Original Article
Beyond Access: Evaluating the Cognitive and Socio- Emotional Outcomes of Digital Learning in Rural Odisha
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1
PhD Scholar, KIIT School of Management, KIIT University, Bhubaneswar, India
2
Senior Professor, KIIT School of Management, KIIT University, Bhubaneswar, India
3
Professor, KIIT School of Management, KIIT University, Bhubaneswar, India
Abstract

This study's objective is to assess the cognitive and socioemotional consequences of digital learning among rural learners in Odisha, going beyond just providing access to technology. A standardised Likert-scale questionnaire addressing dimensions including digital learning exposure, cognitive results, socio-emotional outcomes, and digital engagement was used to gather data from 384 respondents as part of a quantitative study design. To evaluate hypothesised correlations and mediation effects, data analysis used AMOS for structural equation modelling (SEM) and SPSS for descriptive statistics. The findings showed that exposure to digital learning having a substantial and beneficial impact on both cognitive and socioemotional outcomes, and strong structural validity was confirmed by model fit indices. Digital engagement partly mediated these associations, according to mediation analysis, which increased the beneficial impacts of exposure to digital learning on both outcome categories. Measurement robustness was proven using validity and reliability metrics. Overall, the results highlight that, in rural educational environments, maximising cognitive development and socio-emotional resilience requires both active digital engagement and access to digital resources....

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