Advances in Consumer Research
Issue 4 : 969-995
Original Article
Best Practices in PWD Inclusion: A Comparative Study of Diversity Initiatives Among Leading Private Firms
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IILM University, Gurugram, India
Abstract

This study explores how leading private firms include Persons with Disabilities (PwDs) by analyzing best practices that promote workplace accessibility, participation, and equity. Using a qualitative, comparative approach, the research draws on secondary data such as corporate reports and case studies to identify effective diversity strategies. Key findings highlight the importance of leadership commitment, accessible infrastructure, focused recruitment, career development, and regular training. Companies that adopt assistive technologies and flexible work setups tend to see improved engagement and retention among PwD employees. These initiatives also enhance company culture and reputation. However, since the study depends on secondary sources, it may not reflect the latest internal changes within organizations and may mostly apply to larger firms. Future research should consider collecting primary data and examining smaller or emerging industries. Overall, the study offers practical insights into real-world inclusion efforts, helping bridge the gap between policy and implementation

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