Advances in Consumer Research
Issue 3 : 1006-1025
Original Article
Awareness and Acceptance of Artificial Intelligence-Based Healthcare Services among Hospital Staff: An Empirical Study
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1
Research Scholar in Department of Commerce, CIRD Research Centre, Chirashree Institute of Research & Development, University of Mysore, Karnataka.
2
Professor & Research Supervisor in Department of Commerce, CIRD Research Centre, Chirashree Institute of Research & Development,University of Mysore, Karnataka.
Abstract

This paper will examine awareness and acceptance of Artificial Intelligence (AI)-based healthcare services in hospital employees in Bangalore with an aim of determining how awareness contributes to technology acceptance. The quantitative research methodology was used and primary data were gathered involving 121 participants in the private, specialty and multispecialty hospitals through a structured questionnaire. Data analysis was done using statistical data analysis tools like descriptive statistics, factor analysis, correlation, regression and ANOVA. The results demonstrate that the level of hospital employee’s awareness about AI use in clinical, administrative and patient support is moderate to high in Bangalore. The findings also indicate that awareness plays a large role in perceived usefulness and behaviour intention to use AI-based systems and not so much on ease of use. The analysis finds that awareness and proper training can increase acceptance and help to successfully introduce AI technologies to healthcare organizations

 

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Volume 3, Issue 3
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