Advances in Consumer Research
Issue 1 : 1459-1466
Original Article
Assessing the Linkages between Financial Literacy, Banking Service's and Economic Growth in India
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1
Assistant Professor (Senior Grade), Department of Commerce, B. S. Abdur Rahman Crescent Institute of Science and Technology, Chennai-600048, Tamil Nadu.
2
HOD, Department of MBA, Jyothy Institute of Commerce and Management, Tathaguni, Bengaluru-560082.
3
Associate Professor, Department of Management Studies (MBA), Visvesvaraya Technological University Belagavi, Center for PG Studies, Muddenahalli-562101.
4
Research Scholars, Department of Management Studies (MBA),Visvesvaraya Technological University Belagavi, Center for PG Studies, Muddenahalli-562101.
5
Assistant Professor, Department of Management,Vaishali Institute of Business and Rural Management, Ramna, Muzaffarpur, Bihar-842002.
6
Research Scholar,Bharatiya Engineering Science & Technology Innovation University (BESTIU), Satya Sai District, Andhra Pradesh, India.
Abstract

The study examines the linkages between financial literacy, banking services, and economic growth in India. Financial literacy plays a crucial role in enhancing individuals’ ability to understand and effectively use banking services, which in turn supports savings, investment, and productive economic activities. To examine the relationship between financial literacy, usage of banking services, and economic growth in India. Using a sample of 100 respondents selected through a simple random sampling technique, the study analyses how financial literacy influences access to and utilization of banking services and its perceived contribution to economic growth. Primary data were collected using a structured questionnaire, and appropriate statistical tools were employed for analysis. The findings highlight that higher levels of financial literacy are associated with better usage of banking services, contributing positively to economic development. The study underscores the importance of strengthening financial literacy initiatives and inclusive banking policies to support sustainable economic growth in India. The article critically identifies the relationship between financial literacy, banking services, and the economy development in the context of India. Through theoretical frameworks, empirical evidence and policy environments, the article mentions the power of financial literacy to enable individuals to make better financial choices, accessibility and efficiency of bank services to participation in the economy and combination of both factors to support sustainable economic growth. The article also outlines major challenges, policy initiatives and suggestions to make the financial ecosystem in India stronger..

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