Advances in Consumer Research
Issue:5 : 2551-2557
Research Article
Are Services Consumed Differently in India?
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1
Student, Mumbai School of Economics and Public Policy, University of Mumbai, Mumbai
2
Research Student, Mumbai School of Economics and Public Policy, University of Mumbai, Mumbai
3
Professor, Mumbai School of Economics and Public Policy, University of Mumbai, Mumbai
Received
Sept. 1, 2025
Revised
Oct. 3, 2025
Accepted
Nov. 19, 2025
Published
Nov. 21, 2025
Abstract

The Indian economy, distinguished by its rapid growth, has undergone a significant structural transformation, marked by the increasing dominance of the service sector. This sector now constitutes the largest share of the nation's Gross Domestic Product, making the study of service consumption imperative for understanding contemporary economic dynamics. This paper examines the patterns of household consumption expenditure on a spectrum of broader classified services in national and state accounts. The analysis specifically examines how disparities in income levels and other socioeconomic factors affect consumption patterns across different Indian states. Furthermore, the study identifies key determinants of service consumption. The objective is to provide an understanding of the factors underpinning service sector demand within the evolving structure of the Indian economy.

Keywords
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