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Original Article | Volume 2 Issue 2 (ACR, 2025) | Pages 125 - 138
Application of ‘Perception and Satisfaction Model’ On MBA Students of Karnataka State
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1
Director MBA, SDM College of Engineering and Technology, Dharwad-580002, Karnataka, India.
2
Faculty, Department Of Management Studies, SDM College of Engineering and Technology,Dharwad-580002 Karnataka,India.
3
Research Scholar, Department of MBA, SDM College of Engineering and Technology, Dharwad-580002, Karnataka, India.
4
Assistant Professor, Presidency College, Bengaluru.
5
Research Assistant, S-VYASA deemed to be university, School for Advanced Studies , Global, village, RR Nagar, Bangalore 59.
6
Associate Professor, Dr. H N National College of Engineering, Bengaluru.
Under a Creative Commons license
Open Access
Abstract

The study primarily focuses on applying a perception and satisfaction model on MBA students with an intension of providing valuable insights into the students’ experiences and helps the institution to improve the quality of education. Measuring MBA student satisfaction is crucial for several reasons, and it serves as a valuable tool for educational institutions and program administrators. Application of perception and satisfaction model in this way will certainly help MBA programs providers meet the evolving needs and expectations of students, enhance the learning experience, and ultimately improve their reputation and competitiveness in the education market in India in particular Karnataka State. The study in conducted to know the various factors that influence perception and subsequent influence on level of satisfaction. The primary objectives of the article are to the measure the perception of the MBA students and the level satisfaction, to demonstrate a conceptual model of perception and satisfaction, and provide constructive suggestion to the institution to foster their growth. The study has followed exploratory in nature, a total of 254 sample sizes selected across the state. SPSS and AMOS were used to analyze the data and to test the hypotheses.

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