Advances in Consumer Research
Issue 1 : 539-549
Original Article
Application of AI based chatbots on facilitating the banking customer retention and customer engagement for private banks of UAE
 ,
1
PhD Research Scholar, Assistant Professor
2
Suresh Gyan Vihar University, Jaipur
Abstract

Artificial Intelligence (AI)-based chatbots are already being considered as a groundbreaking resource in the process of enhancing customer relations and retention when it comes to the sphere of the private banking industry in the UAE. It examines how such chatbot-enhanced features as personalization, real-time responsiveness, multilingual communication, and automation contributed to the high levels of customer satisfaction and long-term loyalty in an ever-digitizing financial context. The study used mixed-method research design that incorporates the descriptive and exploratory research designs, a stratified random sampling of 200 employees of the UAE private banks was used. A structured questionnaire was used as the main data collection instrument, and it was statistically analyzed through SPSS and MS Excel and the techniques used in the analysis included mean, standard deviation, correlation and regression. The correlation analysis shows that the use of AI chatbots and customer engagement as well as customer retention have significant positive correlation. These results tend to support the idea that chatbot technologies do not only improve the efficiency of the banking procedure but also contribute to a better experience of a customer by providing credible and on-demand services and finances that are similar to the needs of a customer. In addition, the strategic significance of the AI chatbot implementation as associated with the lower costs of operation, higher quality of services, and, finally, helping the UAE achieve a higher goal of an achievement of an advanced and competitive economy based on knowledge is observed in the analysis. Lastly, these technologies are arguably, customer-focused, sustainable innovations that are encouraging interactions and retention in the private banking industry.

Keywords
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