Advances in Consumer Research
Issue 4 : 2730-2739
Original Article
An Empirical Study on Women Entrepreneurship Development Model through SHG in Odisha
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Sri Sri University, Cuttack, Odisha: 754006, India
Abstract

The term “Social entrepreneurship” describes the practice of using opportunity and resources to solve social issues. Social entrepreneurs emphasise changing the structures and behaviours supporting poverty, marginalisation, environmental deterioration, and the resulting loss of human integrity to fight these problems. Though in both situations their main goal is to attain long-lasting systematic transformation, they accomplish this by starting businesses that are either for-profit or non-profit. Self-Help Group (SHG) is one approach aiming to foster social entrepreneurship in rural regions. SHGs support social entrepreneurs in overcoming challenges and motivate their members. SHG is essential for poor women to reach a steady living. It has been gradually shown to be among the most efficient means of reducing rural Indian poverty. Therefore, there is no doubt that SHG offer a platform for the advancement of social entrepreneurs. SHGs, therefore, surely act as a forum for the promotion of social entrepreneurs. In this context, the study has tried to look at the factors driving women in selected districts of Odisha to join SHGs as a kind of social entrepreneurship. Statistical analysis has been utilised to analyse the influencing variables driving women's entrepreneurship development through SHG. The study focused on three major components are “Social Environment”, “Economic Environment”, and “Market Linkage”, to drive women's involvement through SHG for the development of women's entrepreneurship.

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