Advances in Consumer Research
Issue 2 : 1031-1040
Original Article
An Empirical Study on the Impact of Work-from-Home on Work-Life Balance and Parenthood: Gendered Perspectives from the Indian Corporate Sector
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1
Assistant professor, GD Goenka University
2
Advisor, Head Training & Placement School of Hospitality & Tourism, Galgotias University
3
Assistant Director, Le Cordon Bleu School of Hospitality & Tourism, GD Goenka University
Abstract

The study compares the satisfaction levels of men and women who work from home and the impact of this transition from the working office culture to an entirely new WFH culture. It also shows satisfaction level, connectivity level, cooperation with colleagues, stress level, and effect on parenthood in parents who worked from home during the pandemic. Ultimately, it also concludes whether people would like to continue WFH culture post covid, especially women. Quantitative research and data analysis were conducted on the sample population of size 118 people from PAN India working in the corporate field for the study. Of 118 people, 41 were women (35%), and 77 were men (65%). Based on the analysis, it could be concluded that most people in the sampling frame were satisfied with working from home. It could also be inferred that working from home had a Neutral to High impact on employees' Work-Life balance due to uneven working hours and longer shifts. Also, the study shows that there is quite a considerable impact of WFH on parenthood in aspects of caregiving to their children and change in behaviour of the working parents towards their children due to frustration from work and uneven working hours. An analysis was done to find out if and how many women working from home would like to continue the same culture post covid, and it concluded that most of them were either willing to continue working from home (40%) or were not sure about it/maybe (34%).

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