In the growing market, retail marketing has become one amongst the foremost emerging trends within the entire economical cycle. It’s the retail market only which provides the patron a basic platform to encounter with goods and a retailer for the primary time. Retail marketing is that the range of activities undertaken by a retailer to push awareness and sales of the company’s products. This is often different from other sorts of marketing due to the components of the retail trade, like selling finished goods in small quantities to the patron or user, usually from a hard and fast location. Retail marketing consists of 5 basic pillars, first is saving the dear time of the shoppers. Second is setting the correct prices of the products, third is creating a correct reference to the emotions of the purchasers, fourth pillar is paying the correct relevance the shoppers and lastly solving the issues of the customer is another pillar of retail. Retail marketing even focuses on satisfying the shoppers and maintaining a correct margin of profit for the owner of the products.

Retail marketing strategy has become one amongst the fundamental elements of promoting strategy which incorporates lots of designing and proper execution of this planning. A successful retail organization understands their market, their customers, and also the importance of strategic location. Because competition within the retail industry are often fierce, such organizations need the simplest marketing tools available to research where to put new stores, establish customer profiles, and determine best marketing practices so as to search out new customers.
The basic motive of outlets is to satisfy the consumers and fulfill their needs and demands, so they'll increase their sales and thus overall profit. For this, various