Advances in Consumer Research
Issue 2 : 574-583
Original Article
An Assessment of Consumer Perceptions Regarding Electronic Waste Management: A Case Study of Chh. Sambhajinagar City, Maharashtra
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1
MGM University, Chh. Sambhajinagar, Maharashtra, INDIA.
2
K.N. University, Ahmedabad, Gujarat, INDIA
Abstract

Electronic waste (e-waste), generated from discarded electrical and electronic equipment, has emerged as a significant environmental and public health concern due to rapid technological obsolescence and inadequate recycling systems, particularly in rapidly urbanizing regions. This study aimed to assess consumer awareness, perceptions, and disposal practices related to e-waste management in Chhatrapati Sambhajinagar city, Maharashtra, one of the major e-waste–generating urban centres in India. A cross-sectional survey was conducted using a structured questionnaire administered to 620 respondents representing diverse stakeholder groups, including students, households, shopkeepers, industry personnel, and street vendors. Descriptive statistics were used to evaluate awareness levels, while chi-square and correlation analyses examined relationships between awareness, risk perception, and disposal behavior. The results indicated a moderate level of awareness, with a majority of respondents having basic knowledge of e-waste and its potential environmental and health impacts. Statistical analysis revealed a significant association between awareness levels and disposal practices, and a positive correlation between awareness and perceived risks. However, increased awareness did not consistently translate into environmentally sound disposal behavior, primarily due to limited knowledge of formal collection mechanisms and inadequate local infrastructure. The study concludes that awareness alone is insufficient to ensure sustainable e-waste management, emphasizing the need for improved access to formal collection systems, incentive-based participation, and effective regulatory enforcement to enhance e-waste recycling outcomes in urban settings..

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Volume 3, Issue 2
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