This research explores the adoption of the artificial intelligence (AI) in the Tunisian banking industry with a focus on the perceptions, perceived advantages, and challenges being recognized by the banking practitioners. Using semi structured interviews with eight practitioners who are working in different banking institutions, the study attempts to provide an in-depth insight of AI perception, advantages, and obstacles in the industry. The paper identifies such critical themes as enhancing customer experience, data protection, and automation and also discusses such issues as the complexity of the integration, cost, and compliance with the regulations. Results indicate that despite the acknowledgment of AI use as an efficient resource in operations and individualized banking services, it is still faced with major issues regarding technological infrastructural and cybersecurity concerns, as well as staff training. The paper has added to the existing literature on the use of AI in banking by providing information about the specific situation in Tunisia
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