Advances in Consumer Research
Issue 4 : 2361-2366
Original Article
Advancement in Handicraft Techniques: Traditional Skills with Contemporary Market Demands
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1
Assistant Professor, ASMSOC, NMIMS, India.
2
Assistant Professor Kakatiya Institute of Technology and Science, Warangal, Telangana, India.
3
Associate Professor, Dr. D. Y. Patil Institute of Management & Entrepreneur Development, Talegaon, Varale, Pune, Savitribai Phule Pune University, Pune,
4
Professor, School of Management Sciences, Varanasi, UP, India.
5
Research Scholar, Central University of Kashmir,
Abstract

Artisan products have significant cultural and economic importance, yet artisan organizations struggle to remain viable. The purpose of this research was to examine how traditional handicraft technologies can harmonize with current consumer requirements. In the study, both artisans and consumers were interviewed and self-completed questionnaires about the ideas of updating designs, materials, and selling platforms yet preserving the handicraft attribute. Analytical conclusions indicated modern designs with the retention of traditional shapes, the shift towards the use of eco-friendly materials, and sales through online platforms. In terms of percentage, consumers’ preferences were 60% for traditional designs, 70% for sustainable materials, 40% for willingness to pay a premium price, and 55% for comfort in digital shopping. Some of the topics pointed out the desire to improve handicrafts by integrating traditional construction with contemporary design, environmentally friendly materials, and e-commerce. Conclusions highlighted the need to combine a conservative approach with the appeal to modern consumers. Recommendations entailed product development that embraced artisan skills, enhancement of capacity to produce unique designs, use of sustainable materials, and an online platform to ensure the socioeconomic sustainability of handicrafts. The paramount idea is maintaining history while increasing marketability. This study offers significant implications for how conventional skills of handicrafts can be merged with present-day consumer requirements utilizing effective change management

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