Advances in Consumer Research
Issue 4 : 1341-1358
Original Article
A Study of Retail Investors’ Behaviour Toward Equity Mutual Fund as An Investment Avenue: A Bibliometric Analysis
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1
Research Scholar Manav Rachna University
2
Dean Manav Rachna University
3
Dean Asian Business School
4
Director & Chief Trainer
Abstract

The behaviour of individual investors has a big overview on the stability and performance of equity mutual funds. The scholarly landscape surrounding the influence of retail investor behavior on equities mutual funds is investigated in this study through bibliometric analysis. We examine publishing patterns, prominent authors, important research topics, and citation networks in this field using information taken from Scopus. The analysis finds prevalent research clusters, new subjects, and gaps in the literature by analyzing co-authorship, co-citation, and keyword data. The results show important areas of interest, such as sentiment analysis, risk perception, herding behavior, and retail investors' investing decision-making tendencies. The findings also demonstrate the growing influence of behavioral finance on mutual fund performance assessment. This study offers scholars, fund managers, and policymakers important insights by outlining the conceptual framework of previous research, highlighting areas for further study to improve investment strategies and market efficiency

Keywords
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