The rapid expansion of the Indian bathroom fittings and brass sanitary market has been driven by the rise in urbanization, improved income levels, changing lifestyle preferences, and increasing exposure to branded products. As competition among brands intensifies, advertising has emerged as a key strategic tool to develop brand awareness, shape perceptions, and influence buying decisions. This study aims to examine the impact of advertising on consumer buying behavior for bathroom fittings and brass sanitary parts with specific reference to consumer preferences, trust factors, and decision-making influences. Abundant availability of raw material and low labour cost in India is emerging as a sanitary ware manufacturing hub. Hasil, cera India, Roca India, Kohler India, toto India, jaguar and company and many others have set up manufacturing facilities in the country. “India is no longer a testing ground, but a lucrative market for premium brands. It’s increasingly willing to spend on premium quality and are becoming extremely value conscious The study is based on primary survey data from 450 respondents across the Saurashtra region, supported by secondary literature and industry insights. A structured questionnaire was used to measure awareness levels, attitude towards advertisements, media exposure, influence of reference groups, and factors affecting final purchase decisions. The study also shows that consumers evaluate bathroom fittings based on brand image, durability, design, ease of use, and price, in addition to advertisement appeal. Overall, advertising influences consumer awareness and initial brand recall, but final purchase decisions are highly dependent on trusted personal references. The findings provide useful insight for marketers while designing advertising campaigns and choosing communication messages that connect emotional and rational appeals. The study concludes that an integrated marketing approach combining media communication and influencer-based personal recommendation can enhance brand acceptance and purchase intention