In emerging nations like India, rural entrepreneurship has become a major force behind social change, economic growth, and poverty reduction. It is essential for making use of local resources, generating jobs, and encouraging creativity in rural areas. With an emphasis on the variables influencing entrepreneurial activity, the function of government efforts, and the influence on rural livelihoods, this study explores the dynamics, difficulties, and opportunities related to rural entrepreneurship. The study shows that although rural business owners make significant contributions to both local and national economies, they encounter a number of difficulties, including restricted access to capital, poor infrastructure, a lack of market connections, and inadequate training and skill development. The possibility for sustained rural sector growth is further limited by the fact that most young people in rural areas do not view entrepreneurship as a viable career option. In order to promote rural business activities, the study highlights the significance of government support in the form of financial aid, training programs, regulatory frameworks, and the promotion of standardised markets. In order to foster entrepreneurship, NGOs and local organisations are essential in offering technical assistance, community-based networks, and mentoring. The study employs a mixed-methods approach, combining quantitative surveys and qualitative interviews to examine rural entrepreneurs' educational backgrounds, finance sources, marketing obstacles, and resource utilisation practices. The results show that while government agencies and open markets supply vital resources for business operations, self-financing and family support predominate as initial finance sources. While training and awareness initiatives greatly improve entrepreneurial talents, competition, pricing, and distribution emerge as major marketing difficulties. The study comes to the conclusion that rural entrepreneurship promotes equitable and sustainable economic growth by acting as a link between innovation and market development in addition to generating national income. In order to inspire rural youth, lessen poverty, and turn rural towns into centres of economic activity, it advocates for integrated rural development programs, capacity-building projects, and governmental assistance..