Ad libitum feeding and restricted feeding are the two broiler feeding strategies compared in this study. The effects of each feeding strategy on average body weight (ABW), feed consumption (FC), mortality percentage (M%), feed conversion ratio (FCR), and production cost (PC) are assessed. In Baramati, Maharashtra, two poultry farms with 4,000 broilers each were used for the experiment, which was carried out in identical environmental settings. Six weeks were spent gathering the data, which was then statistically examined. The findings show that broilers participating in the ad libitum feeding program had higher ABW and FC, but they also experienced higher production costs and death rates. Conversely, the program of restricted feeding led to increased profitability, reduced production costs, and improved feed efficiency. While the differences in FCR and PC were not statistically significant, the statistical analysis revealed significant differences in ABW, FC, and M%. According to the results, restricted feeding provides superior cost control and profitability for broiler farming, even though ad libitum feeding increases greater growth.