Advances in Consumer Research
Issue 4 : 3285-3292
Original Article
⁠Corporate Advocacy and Gender Equity: Aligning Communication with SDG 5 Goals in the Workplace
 ,
 ,
1
Lecturer, Faculty of Management, Shinnawatra University, Thailand.
2
Lecturer, Department of Economic Sciences, International Institute of Management and Business, Belarus.
3
Lecturer, Faculty of Cosmetics and Medical Cosmetology, Shanxi Pharmaceutical Vocational College, China
Abstract

Gender equity is one of the primary concerns of sustainable development and SDG 5 is focused on the eradication of inequality between genders in the workplace. Gender inclusive policies are important, even encouraged by corporate advocacy, and influence the organizational culture and the engagement level of employees. The research question of this study enquires into the corporate communication strategies that can support the goals of SDG 5 of achieving gender equity in the organizational context. Through a mixed-method study, including surveying the employees and examining the communications company-wide, the study establishes the efficiency of advocacy communications, key spheres of employee perception, and the efficiency of corporate appeals to behavior and participation. It has been found that through the use of proactive dialogue and ensuring clarity to the policy, a substantial degree of awareness is increased and the scope of gender bias in organizational decision-making diminished. Nonetheless, there are weak areas in converting advocacy into quantifiable action at the behavioral level. The paper makes a contribution that will help understand how corporate advocacy can help achieve gender equity and what practices can be followed by organizations to achieve sustainable gender-friendly practices

Keywords
Recommended Articles
Original Article
Career Optimism through Career Adaptability and Psychological Capital
...
Original Article
Behavioral Finance Insights Shaping Risk Perception and Investment Decisions in Volatile Financial Markets
...
Original Article
Scholarship On Biomedical and Health Informatics Education
Original Article
Sustainable Tourism Marketing: Innovative Strategies for Engaging Eco-Conscious Travellers
Loading Image...
Volume 2, Issue 4
Citations
361 Views
350 Downloads
Share this article
© Copyright Advances in Consumer Research