“Consumer Perceptions and Willingness to pay:An Understanding through Brand loyalty through online purchase ”

Advances in Consumer Research

Issue:6 : 3089-3094

Original Article

Afreen Nishat A. Nasabi

Sujaya H.

Research Scholar, Institute of Management & Commerce, Srinivas University, Mangalore, India,

Research Professor, Institute of Management & Commerce, Srinivas University, Mangalore, India,

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