The Advances in Consumer Research is an open-access journal committed to the rapid dissemination of high-quality research in Business, Management, Accounting, Marketing, and related fields. To support its publishing operations and maintain high editorial and production standards, the journal applies an Article Processing Charge (APC) of 300 USD per accepted article.

Why Are APCs Necessary for Open-Access Journals?

As an open-access journal, Advances in Consumer Research does not rely on subscription fees. Instead, APCs help cover the costs of:

• Peer Review and Editorial Oversight – Ensuring high-quality, rigorous evaluation of research.
• Manuscript Processing and Formatting – Professional editing, typesetting, and preparation for publication.
• Online Hosting and Digital Archiving – Ensuring long-term access and availability of research.
• Indexing and Visibility – Enhancing global reach and citation potential.
• Unrestricted Access – Making research freely available to scholars, practitioners, and the public.

The APC model enables Advances in Consumer Research to maintain a transparent, accessible, and sustainable publishing platform, maximizing the impact of published research.