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Developing SPARK Model: A Sustainable Program For Advancing Responsive Knowledge In Entrepreneurship Through Intentional And Environmental Assessment
Issue:5
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Open Access
Simulations as an Innovative Pedagogy leading to Skill Enhancement
Dr Pragati Chauhan ,
Dr Minakshi Sharma ,
Dr Ernie Cadotte ,
Dr Bindu Agrawal
Issue:5
: 1656-1667
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Open Access
A Systematic Review on the Effectiveness of Marketing Tools, Techniques, and Strategies in the Healthcare Sector
Jeevan TL ,
Dr N Subbu Krishna
Issue:5
: 1643-1655
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Cross-Border Trade, Business Transformation, and Green Supply Chain Practices: An Integrated Analysis of Ethical Sourcing and Consumer Perception in Global Textile and Pharmaceutical Manufacturing
Issue:5
: 1634-1642
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The Transformative Impact of the Account Aggregator Framework on Financial Inclusion in India: A Multi-sectoral Study of MSMEs, Microfinance, and Personal Lending
Vineet Ranjan ,
Dr. Lakhwinder Kaur Dhillon ,
Dr Gautam Negi
Issue:5
: 1623-1633
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A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior
Nandini Das ,
Dr. Manish Kumar Verma
Issue:5
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From Literacy to Intention: The Mediating Role of Perceived Usefulness in AI Adoption Behavior
Hendra Achmadi ,
Kim Sung Suk ,
Daniel Ong Kim Kui
Issue:5
: 1601-1611
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Understanding Consumer Behavior in Silver Tourism: The Role of Social Media, Cosmetic Surgery, and Sustainable Healthcare Business Models
Narjess ALOUI ,
Imen SDIRI
Issue:5
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Emotional Intelligence and its Impact on Workplace Stress: Insights from Private Sector Banks
Mrs. ABIRAMI K ,
Dr. S.M. JAYASUDHA
Issue:5
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Open Access
Becoming Vicious: The Making of the Elder Daughters in Shakespeare’s King Lear and Edward St. Aubyn’s Dunbar
Ms. Anupama Murali ,
Dr. S. Selvalakhsmi
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Exploring Intersectionality and Power Dynamics in Tripathi's Me Lakshmi, Me Hijira
Ms. Saritha. K ,
Dr. S. Selvalakshmi
Issue:5
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Open Access
From Exposure to Empowerment: Modeling the Digital-Sustainable Pathway in the Indian Apparel Market
Asmita Mahapatra ,
Sumita Sindhi ,
Anand Hindolia
Issue:5
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Leveraging Real-Time Data to Anticipate and Mitigate Supply Chain Risks in Volatile Environments
R. Hazanal Rashid Khan ,
Dr. Alfredo C.Espejo
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AI and CGI Ads Redefining Consumer Engagement in FMCG- Retail Advertising
Madhukumar PS ,
Tanya Sharma ,
Sneha Arya
Issue:5
: 1545-1554
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Constitutional Protection of Workers' Rights: A Socio-Legal and Psychological Study of Labour Law Reforms in Kolkata and North 24 Parganas
Mr. Subham ,
Dr. Rubi Dutta ,
Dr. Sarika Sonkar ,
Ms. Saptaparni Raha
Issue:5
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Investigation of Solvent Polarity and dielectric constant effect on Alkaline Hydrolysis of Propyl Caprate in Aqueous Solvent of Acetone
Issue:5
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Integration of Fuzzy Clustering and Stochastic Models for Short-Term Rainfall Forecasting
Dr. Vipin Kumar ,
Dr. Ajit Kumar
Issue:5
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AI-Driven Portfolio Optimization System for Dynamic Asset Allocation
Dr. Bosky AshokkumarSuratwala ,
Dr. Amitabha Maheshwari ,
Dr.HardikBrahmbhatt ,
Dr. K T Vigneswara Rao ,
Dr. Prince Jaiswal ,
Mrs. Sharda Deepakraj Lala
Issue:5
: 1520-1525
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Open Access
Cloud Computing-Enabled Real-Time Data Visualization System for Strategic Business Insights
Dr. N. Sugundan ,
Dr S K Gurumoorthi ,
M. Tamil Arasu ,
V. S. Sudharsan ,
Mahendra Singh Yadav ,
Dr. Navaneet D. Deshpande
Issue:5
: 1513-1519
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Open Access
The growth of digital literacy and 21st-century skills in English language Education through ICT
Mr. N. Narendran ,
Dr. C. Vairavan ,
P. Kamalesh Kumar
Issue:5
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Open Access
A Comprehensive Analysis of Blockchain Adoption Barriers and Strategic Implementation Framework for Intellectual Property Rights Protection
Ningthoujam Chidananda Singh ,
Thoudam Basanta Singh ,
Mutum Bidyarani Devi
Issue:5
: 1497-1506
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Open Access
Business Communication Strategy of Pt Bri Asuransi Indonesia in Building Community Partnerships for Sustainability
Edi Sugiyanto ,
Muhammad Aras ,
Jimmy Prawiradigja
Issue:5
: 1491-1496
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Open Access
The Effects of Job Description on Employee’s Performance in the Aviation Industry in Jeddah, Saudi Arabia
Nayef Alturki ,
Salem Alqarni
Issue:5
: 1482-1490
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Open Access
Developing Global Future Entrepreneurs: The Role of Higher Education Across Frontiers
Dr Pooja Talwar ,
Dr Arvind Deshmukh ,
Dr Neelam Saxena ,
Dr Vikas Dhawan
Issue:5
: 1465-1481
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Open Access
Microinsurance and the Awareness Gap: A Quantitative Analysis of Demographic Determinants in the Ernakulam District of Kerala
Ms.Bridin Rocha ,
Dr. R. Parameswaran
Issue:5
: 1458-1464
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Open Access
Strategic Sport Sponsorship Marketing in Ghana: Corporate Perspectives in the Ghana Premier League
Frank Appiah Kusi ,
Dominic Dankwah Agyei ,
Evelyn Kessewaah
Issue:5
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Open Access
Investigating the Interplay of Innovation in Restaurants, Customer Participation and Higher Price Willingness
Sanjay Pandey ,
Dr. Aman Sharma
Issue:5
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Open Access
Cultural and Generational Influences on Mythological Animation Films in India
Mr. Nitesh Gole ,
Dr. Nima John
Issue:5
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Open Access
Employee Satisfaction in Business Schools: Evaluating the Interplay of Personality Trait and Human Resource Practices
Damandeep Johar ,
N Roopalatha
Issue:5
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Comparing ResNet18 and Swin Transformer for Classifying Indian Temple Architecture
Vanishree Kavi Mahesh ,
Dr. Udai Shankar ,
Dr. Lubna Ansari ,
Dr.Abhilash C B
Issue:5
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Open Access
Optimization of AAMGHRL Parameters for Adaptive Access Control using ACPO, VOA, and BOA: A Comparative Analysis
Samadhan Palkar ,
Prof. (Dr.) Raghav Mehra ,
Prof. (Dr.) Lingaraj Hadimani
Issue:5
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Mobile Shopping Festivals and Temporal Scarcity: Evidence from China's Singles’ Day and Korea’s Chuseok
Issue:5
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Workplace Stress and Coping Mechanisms Among Kerala State Road Transport Sector Employees: A Comprehensive Analysis
Gisha Thomas ,
Dr. D. Venkadesh ,
Dr. Jisha George
Issue:5
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Open Access
Auto DEAP: CNN-Transformer based hybrid model for automated pediatric speech misarticulation detection
Raghav Gohil,
Jinnal Raghwani,
Rasika Adiseshan,
Kanak Kadulkar,
Gargi Rane,
Yashvi Savla,
Aruna U. Gawade,
Nilesh T. Rathod
Issue:5
: 1373-1385
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Open Access
The impact of management accounting information on decision making in enterprises: From the practice of joint stock commercial banks in Vietnam
Issue:5
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AI-Generated Ghibli Art: Exploring Public Perception, Benefits, and Ethical Challenges with Biometric Implications
Ansha Gupta ,
Priyanka Sharma,
Agnes Joseph
Issue:5
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Functional Potential of Coffee Pulp Infusion from Five Varieties: Comparative Evaluation of Antioxidant Activity
Flor Anita Palacios Adriano ,
Patricia Elizabeth Torres Plasencia
Issue:5
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Monetary Policy and Economic Stability During Shocks and Crises Evidence from Sultanate of Oman
Umar Ali Khan ,
Vipin Jain
Issue:5
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A Pleasant Surprise of Proactive Environmental Strategy in Smes? A Novel Mechanism to Improve New Product Development Performance
Issue:5
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A Study of Cross Badging Practice Followed by Automobile Industry
Issue:5
: 1316-1320
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Open Access
Assessing Long-term Interdependence and Volatility Persistence in Cryptocurrencies: A DCC-GARCH Approach
Issue:5
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Exploring Leadership’s Role in Transforming Meaningful Work into Social Sustainability Outcomes
Sakshi ,
Dr. Shivani Dhand ,
Dr. Anjali Sharma ,
Dr. Rashmi Mathur
Issue:5
: 1300-1310
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Open Access
Moderating Effect Of Firm Size Between Project Management Practices And Project Performance In Libyan Construction Companies.
Bin Salim Mohammed Albahloul Almukhtar ,
Dr.Vijayan Ramasamy
Issue:5
: 1285-1299
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The Challenges and Role of Artificial Intelligence In HRM: Opportunities and Ethical Challenges on Human Resource Digitalization
Issue:5
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Open Access
Securing The Digital Payment Ecosystem Artificial Intelligence-Powered Fraud Detection Techniques
Prof. V. Lalitha ,
Dr. M. Prakash
Issue:5
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Ai And the Future of Work Life: A Study of MNCS in Delhi-NCR
Arshad Ali ,
Dr. Vipul Jain
Issue:5
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Contribution Of Physics to Ancient Indian Knowledge System
Issue:5
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Influence of Tooth Preparation Geometry on the Fracture Strength of Direct Nano-Hybrid Composite Veneers: A Quasi-Experimental Analysis
Dr. Mohammad Anam Uddin ,
Dr. Dilara Jahan ,
Dr. Md Kamrul Hasan ,
Dr. Nikita Chakma ,
Dr. Md Nuruzzaman ,
Dr. Rabeya Sultana
Issue:5
: 1249-1253
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Open Access
Investigating the Factors Influencing Intermediaries’ Performance: An Empirical Study Using Factor Analysis and Structural Equation Modelling
Anjali Patel ,
Prof. (Dr.) Kedar Shukla
Issue:5
: 1244-1248
Research Article
Open Access
Machine Learning–Driven Human Resource Decision Strategies for Enhancing Employee Retention and Organizational Growth
Dr. Tarun Kumar ,
Arun Kumar ,
Dr. Rabins Porwal ,
Himanshu Sharma ,
Dr. Priyanka Dubey ,
Prem Kumar Sholapurapu ,
Vinoth kumar N
Issue:5
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Open Access
Visual Merchandising – An Attractive Way of Enticing Consumers in Today’s Era of Fashion
Ramandeep Bawa ,
Prabhdip Brar
Issue:5
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Open Access
Enhancing the perceived value of individual consumers for high-quality Vietnamese goods: A case study of Generation Y
Issue:5
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The Role of TQM in Leveraging Customer Satisfaction: Exploring the Mediating Role of Employee Satisfaction in Hotel Service at Emerging Economies
Issue:5
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New Concept of Modern Terrorism: Change of the Basic Construct from A form of War to Sabotage
Svetlana Vladimirovna Yushina
Issue:5
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Open Access
Unvealing The Potential Health Implications and Carcinogenic Risks Associated with Mosquito Repellents: A Systematic Review
Janani J ,
Sindhu R ,
Muthulakshmi S ,
Prabu D ,
Rajmohan M ,
Dinesh Dhamodhar ,
Lubna Fathima
Issue:5
: 1184-1192
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Open Access
Promotional Measures of Small Finance Banks – A Study
Mr. K. Tamilan ,
Dr A. Joseph Xavier
Issue:5
: 1178-1183
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Open Access
Factors Influencing Consumer Trust and Purchase Intention in E Commerce; A Study of Online Reviews and Ratings
Dr. S. Kiruthika ,
Arif C K
Issue:5
: 1171-1177
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Open Access
Investment Behaviour and Decision Patterns in The Indian Stock Market - A Critical Study of Lucknow City
Ms. Monika Shrivastava ,
Dr Dhirendra Ojha
Issue:5
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Open Access
A Cross-Cultural Comparison of Indian, Sri Lankan, and American Consumers' Perceptions of Global Brands
Dr Ashish Thatte ,
Dr R. K. Srivastava ,
Dr Sandeep Bhanot ,
Prof. Ravi Dissanayake
Issue:5
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Open Access
The Emotional Wallet: A Behavioral Analysis of Consumer Financial Well-Being
Dr Trushna Kandalkar ,
Dr Shakti Awasthi ,
Dr Vira Bharat ,
Dr Jennie Prajith
Issue:5
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Open Access
Impact of Retail Tenant Mix's Effect on Shopping Mall’s Performance
Ramalakshmi ,
Venkatesh R
Issue:5
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Open Access
Sustainable Consumption in The Digital Age: Exploring Consumer Motivations, Behaviors, And Ethical Dilemmas
Dr. Oshma Rosette Pinto ,
Dr. Pradeep Kumar ,
Dr. Dhanalakshmi ,
Ms Asha S ,
Ms. R. Banumathi ,
Prof. Sumathi. C
Issue:5
: 1118-1126
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Open Access
Toward A Unified Theory of Emotional Intelligence and Self-Esteem: Educational Implications for Higher Secondary Students
Rupa Singh ,
Dr. Veenaben Patel
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Advanced Deep Learning Framework for Waste Image Categorization Using Attention-Enhanced AlexNet
Shivran Priyanka Suresh Kumar ,
Dr. Monika Saxena
Issue:5
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Open Access
The Role of Artificial Intelligence in Transforming Human Resource Management: Opportunities and Challenges in Ethical and Social Issues of Digitalization
Dr. Anand Soni ,
Mohit Kumar ,
Santosh Kumar ,
Irtaza Nawaz ,
Dr J Madan Mohan ,
Ramya Janardhan
Issue:5
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doi: 10.61336/acr-25-05-08
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Open Access
Aesthetic of Consumption: A Review of Sensory Branding and Visual Semiotics in Consumer Experience
Dr. Sunita Kumar ,
Dr. Jimmy Thankachan
Issue:5
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Open Access
Activity Theory Approach to Customer Relationship Management and Customer Satisfaction in Retail Industry
Issue:5
: 1059-1067
doi: 10.61336/acr-25-05-08
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Open Access
Traceability Compliance Costs: The Growing Financial Burden on Cardamom Exporters to Meet Strict Global Safety Standard
Issue:5
: 1047-1058
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Open Access
A Study on Brand Loyalty of Energy Drink in Indian Market
Pramudit Warkade,
Smita Sharma,
Roopashree Raghavendra Rao
Issue:5
: 1030-1046
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Open Access
Retailer Focused Study on the Association Between the Preference Of The Skin Care Brands in Line with the Container Deposit Systems.
Dr. Subbulakshmi Somu,
Dr Roopashree Raghavendra Rao,
Deepthi H ,
Gagana V
Issue:5
: 1022-1029
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Open Access
The Metaverse Wardrobe: Gamified Fashion Marketing and Gen Z Engagement
Issue:5
: 1014-1021
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Open Access
Effect of Nurse-Led Intervention on Clinical Outcome Among Antenatal Mothers with Pregnancy Induced Hypertension (PIH) Visiting Gynae OPD of a Tertiary Hospital
Simran ,
Kanchan Bala ,
Shobha Masih,
Upma George,
Laxmi Kumar
Issue:5
: 1010-1013
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Open Access
Impact of the Ayushman Bharat-Pradhan Mantri Jan Arogya Yojana (Ab-Pmjay) to Reduce the Financial Cost on Ayushman Card Holders in India
Dr. Ombir Singh ,
Dr. Rahul ,
Mr. Anmol Kumar
Issue:5
: 1004-1009
Research Article
Open Access
Neuro Marketing as a Marketing Synergy: The Science of Consumer Choice
Prakhar Trivedi ,
Prof. Poonam Vij ,
R. Karthi ,
Yatika Rastogi ,
Dr. Govind Prasad Goyal ,
Dr. Sunil Kishtwal ,
Ms. Nishtha Batheja
Issue:5
: 1000-1003
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Open Access
Impact of Socio-Economic Factors on the Business Performance of Women Homepreneurs in Puducherry State
Ms. K. Kalaivani ,
Dr. L. Mothilal, Professor
Issue:5
: 995-999
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Open Access
A Study on Labour Welfare for Private Company Workers in Karur.
Dr. Indumathi N ,
Mr. V. Muruganandham
Issue:5
: 991-994
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Open Access
Educating the Sustainable Engineering Technologists: Aligning Technical Training with Evolving Consumer Expectations in the Built Environment
Chee-Ming Chan ,
Alina Shamsuddin ,
Azeanita Suratkon ,
Suhadi Cholil
Issue:5
: 982-990
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Open Access
Customer’s Attitude towards Green Brand Image in the Fast-Moving Consumer Goods Sector
Risha Thakur ,
Dr. Anita Singh ,
Dr. Arora Gaurav Singh
Issue:5
: 973-981
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Open Access
Navigating the Digital Frontier: The Influence of Alertness, Attitude, and Self-Efficacy on Female Students' E-Entrepreneurial Intentions
Priyam Vishwakarma ,
Divya Nandini Sharma ,
Dr. Amit Manglani
Issue:5
: 952-963
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Open Access
Subscription Economy and the Transformation of Ownership: A Review of Value Perceptions and Retention Strategies
Dr. Renu Verma ,
Dr. Kaveri Khound ,
Vagish Mishra
Issue:5
: 935-951
doi: 10.61336/acr-25-05-08
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Open Access
Effectiveness of Breast Crawl on Bio-Physiological Parameters of Neonates and Breast-Feeding Outcome
Bhavana Pal ,
Sanjenbam Emon Chanu ,
Laxmi Kumar ,
Dr.KanchanBala
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: 929-934
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Open Access
Intercultural Competence as a Mediator Between Emotional Intelligence and Job Satisfaction: Insights from Teaching Professionals in Thailand by
Juan Rodrigo B. Del Villar ,
Boonroung Chunsuwimol ,
Leo Anthony B. Flores ,
Dario Abdullah Mando ,
Ramona B. Bayoging ,
Willard Jeff V. Pada ,
Chatchalai Sukmueang ,
Wiphawadee Leephetwongngam
Issue:5
: 917-928
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Open Access
Closing the Loop on CLOs: Evidence-Based Measurement and Pedagogical Enhancements in Technology Management
Alina Shamsuddin ,
Wan Nurul Karimah Wan Ahmad ,
Hafiza Abas
Issue:5
: 911-916
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Sustaining Engagement in the it Industry: The Interplay of Organizational Support and Employee Personality.
Ms. V. Haripriya ,
Dr. R. Parameswaran
Issue:5
: 904-910
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Open Access
The Impact of Influencer Authenticity on Purchase Intentions among Gen Z Consumers.
Dr Siddharajsinh A Gohil ,
Dr Bhautik k Nagariya ,
Dr. Ajay U Parmar ,
Ms. Pooja D Joshi ,
Dr. Dilip B Joshi
Issue:5
: 890-903
Research Article
Open Access
Evaluating the Effectiveness of Counseling Services in Merdeka Curriculum Implementation: A Cippo Model Approach in Indonesian Vocational High Schools
Nina Permata Sari ,
Hendro Yulius Suryo Putro ,
Novitawati
Issue:5
: 883-889
Research Article
Open Access
Analyzing the Claim Settlement Process and its Impact on Mediclaim Policyholder Satisfaction: An Empirical Study in Firozabad City
Sachin Maheshwari,
Sujit Kumar Mahapatro
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: 876-882
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Assessing the Role of Social Influence and Peer Advocacy in the Diffusion and Adoption of AI Innovations Among Educators in Vadodara City
Gul Noor Gill,
Preeti Nair
Issue:5
: 864-875
Research Article
Open Access
Behavioral Finance and Investor Psychology: Understanding Market Volatility in Crisis Scenarios
Dr. Sreeram Daida ,
Dr. Yogita Yadav ,
Dr. Kruttika Kaustubh Sontakke ,
Dr. Ashwini Bagkar ,
Dr. Kaustubh Arvind Sontakke ,
Dr. Ashutosh Pathak
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: 851-863
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Advanced Predictive Analysis of HDFC Bank Financial Status: A Comparative Study of Linear Regression and Tukey Hamming Model
Dr Priyanka Singh ,
Dr Ashish Patel ,
Dr Chandrawati Nirala
Issue:5
: 844-850
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The Commodification of Women in Victorian Fiction: Analyzing Gendered Consumption and Social Marketing in Novels
Tina ,
Dr. Kanchan Sharma
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: 838-843
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Role of Leadership in creating a Engaging Workplace by Nurturing OCB and Work Values Among Employees
Ipsita Ghatak ,
Dr. Soma Bose Biswas ,
Dr. Arunava Narayan Mukherjee
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: 822-837
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Open Access
The Factors Influencing Outdoor Fitness Equipment Usage for the Middle Age Group at Urban Parks in Klang Valley, Malaysia
Mohd Farhan Ahmad Shukri ,
Ahmad Rizal Abdul Rahman ,
Noor Azizi Mohd Ali ,
Balqis Aminuddin ,
Nik Shahman Nik Ahmad Ariff ,
Mohamad Fairuz Abdul Rahim
Issue:5
: 813-821
Research Article
Open Access
Exploration and Assessment of the Factors Affecting the Implementation of Urban Air Mobility (UAM) in India
Mahek Gaur ,
Dr. Mohit Rishi ,
Dr. Pradeep Chauhan ,
Dr. Anirudh Singh
Issue:5
: 803-812
Research Article
Open Access
Gamification and ICT: Transforming Traditional Pedagogy Through Technology
Dr. V. Shruthi ,
Dr. J. Lourdu Vesna ,
Dr. Neeti Misra ,
Prashanthi Ediga ,
Dr. Aditi Singh
Issue:5
: 796-802
Research Article
Open Access
The Future of Buying and Selling: M-Commerce Transactions
Dr. J. Sheeba ,
Dr. J. Vijay Stanly ,
Dr. Samuel Babu Sekar ,
Dr. K. Arunachala Perumal
Issue:5
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Open Access
Contextualizing Identity Crisis and Insurgency in Select Nigerian and Northeast Indian Texts
Krishno Kanto Doley ,
Dr. Lakshminath Kagyung
Issue:5
: 788-789
Research Article
Open Access
Exploring the Relationship Between Performance Appraisal and Employee Engagement in IT Companies of Central Kerala
Issue:5
: 779-787
Research Article
Open Access
The Interplay Between Brand Equity, Customer Experience, and Long- Term Market Sustainability
Dr. Mahesh Joshi ,
Prof. (Dr.). Monica Sainy ,
Dr. V. Hemanth Kumar ,
Dr. Praveen Aronkar ,
Dr Geetanjali Manikrao Patil ,
Dr. Souvik Sur
Issue:5
: 773-778
Research Article
Open Access
From Like to Lifestyle: The Digital Path from Green Influencers to Sustainable Action
Issue:5
: 766-772
Research Article
Open Access
The Dark Side of Green: How Sustainability Initiatives Trigger Value Co-Destruction in Hospitality Services
Dr. Syeda Tahera Sadia ,
Dr. Veena Tewari ,
Dr. Amitabh Mishra ,
Dr. Shaik Mastanvali ,
Orlando W. Eduria ,
Sultanate of Oman
Issue:5
: 758-765
Research Article
Open Access
Comprehensive Review and Exploratory Study of Digital Marketing’s Influence on Consumer Purchase Behavior in Mandya District
Beena P ,
Dr. Shilpa Sachdeva
Issue:5
: 749-757
Research Article
Open Access
The Mediating Role of Coping Strategies in the Relationship Between Consumer Dissatisfaction and Repurchase Intention in the Skincare Industry
Nuzhatul Abrar Siddiqua ,
Dr. Hemanth Kumar. S ,
Dr. Dinesh Nilkant
Issue:5
: 739-748
Research Article
Open Access
An Assessment to Identify Strategies for Small Enterprises in the Service Sector and Industrial Ventures to Achieve Competitive Advantage in China
Zhu Yuchong ,
Debasish Das ,
Aritra Chakraborty
Issue:5
: 732-738
Research Article
Open Access
The Impact of Short-Video Usage Types on Adolescents’ Mental Health: The Mediating Role of Online–Offline Integration
Zhu Liyue ,
Balan Rathakrishnan
Issue:5
: 727-731
Research Article
Open Access
Adolescents’ Types of Short Video Use and Their Impact on Mental Health
Zhu Liyue ,
Balan Rathakrishnan
Issue:5
: 722-726
Research Article
Open Access
An Investigation on the Role of Student Ethics and Data Privacy in the Implementation of Educational Technology
Wang Ziheng ,
Nidhi Aqarwa
Issue:5
: 716-721
Research Article
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An Examination of Student Ethics and Data Privacy in the Deployment of Educational Technology
Wang Ziheng ,
Nidhi Aqarwa
Issue:5
: 709-715
Research Article
Open Access
The Study Examined the Effects of Higher Education on Student Well-Being, Their Perceptions of Learning and School Well-Being, and the Work-Related Well-Being Profiles of Health Education Teachers in China
Wang Yanxue ,
Amiya Bhaumik ,
Debasish Das
Issue:5
: 703-708
Research Article
Open Access
The Study Investigated the Impact of Higher Education on Student Well-Being, Their Perceptions of Learning and School Well-Being, and the Work-Related Well-Being Profiles of Health Education Teachers in China
Wang Yanxue ,
Amiya Bhaumik ,
Debasish Das
Issue:5
: 697-702
Research Article
Open Access
A Study Examining the Interrelationship Between Language, Culture, and Identity Among Chinese Transnational Adolescents, Targeting Its Consequences for Language Training and Policy
Lyu Changzhou ,
Srikrishna Banerjee ,
Deep Roy
Issue:5
: 690-696
Research Article
Open Access
A Study Investigating the Interconnection Between Language, Culture, and Identity Among Chinese Transnational Adolescents, Highlighting its Implications for Language Education and Policy
Lyu Changzhou ,
Srikrishna Banerjee ,
Deep Roy
Issue:5
: 683-689
Research Article
Open Access
The Impact of Corporate Social Responsibility on Financial Performance and Business Practices, with A Particular Emphasis on the Case of International Certifiable Management Standard
Han Ziheng ,
Archita Chakraborty ,
Debasish Das
Issue:5
: 677-682
Research Article
Open Access
The Impact of Corporate Social Responsibility on Financial Performance and Business Practices, with A Focus on the Case of International Certifiable Management Standard
Han Ziheng ,
Archita Chakraborty ,
Debasish Das
Issue:5
: 670-676
Research Article
Open Access
Evaluating The Implications of Digital Marketing on Integrated Marketing Communication and Organisational Performance in Chinese Mobile Phone Companies
Bai Yang ,
Mrutyunjay Sisugoswami ,
Priyanka Saha
Issue:5
: 664-669
Research Article
Open Access
Analysis of the Role of Digital Marketing on Integrated Marketing Communication and Organisational Performance in Mobile Phone Businesses in China
Bai Yang ,
Mrutyunjay Sisugoswami ,
Priyanka Saha
Issue:5
: 658-663
Research Article
Open Access
An Evaluation to Determine Methods for Small Firms in Service Industries and Industrial Initiatives to Get Competitive Advantage in China
Zhu Yuchong ,
Debasish Das ,
Aritra Chakraborty
Issue:5
: 651-657
Research Article
Open Access
FinTech and Cloud Computing: A Convergence Driving Financial Innovation and Inclusion
Issue:5
: 643-650
doi: 10.61336/acr-25-05-08
Research Article
Open Access
A Study on Impact of Disaster on Mental Well-Being of Women Professionals with Reference to Work-from-Home During COVID-19 Pandemic
Ms. Neha Singh,
Dr. Kanupriya ,
Dr. Anushree Singh ,
Dr. Shilpa Sachdeva
Issue:5
: 627-642
Research Article
Open Access
The Role of Brand Image in Strategy
Nagalakshmi M.V.N ,
Y.V.N. Sai Sri Charan ,
Baziga Farooq ,
Swapnil Gaur ,
Rachna Saxena ,
DC SONI
Issue:5
: 623-626
Research Article
Open Access
Digital Sustainability: Blockchain and Ai for Emission Tracking and Environmental Accountability
Ch V L L Kusuma Kumari,
Deepak Srivastava,
Sweta Kumari ,
Arpita Tripathi,
A. Siluvai Raja,
Sourbhi Chaturvedi
Issue:5
: 618-622
Research Article
Open Access
Predisposition Towards Foreign Brands and Purchase Intention: A Moderated Mediation Effect of Attitude towards Brand Preference and Purchase Intention of Indian Consumers
Mario Martin,
Md. Iftekhar Ahmad,
Adhip Kumar Mahanty
Issue:5
: 609-617
doi: 10.61336/acr-25-05-08
Research Article
Open Access
Reskilling and Upskilling in Indian Organizations: HR Strategies for the Future of Work
Dr Ankit Garg ,
Shivani Singh ,
Dr. Rasheeqa Tabassum ,
Dr. Devang K Nandola ,
Dr. Ravi Prakash
Issue:5
: 600-608
Research Article
Open Access
Bridging Social Gaps with Artificial Intelligence: Redefining the Role of Social Entrepreneurship
Dr. C. Sahila ,
Dr. Shwetha K R ,
Dr. Nitin Balasaheb Salve ,
Dr. Karishma Agarwal ,
Sruthi S
Issue:5
: 590-599
Research Article
Open Access
A Study to Assess the Role of Reflection on Intravenous Fluid Administration among 3rd Semester B.Sc. Nursing Students at ASRAM College of Nursing, Eluru, Andhra Pradesh.
Dr. Kolaneedi Anuradha ,
Dr. B. Kalyani ,
Dr. Priyadarshini Oggu ,
Dr. Puli Suma Latha ,
Mr.T. Vara Manikanta ,
Mrs. Polimetla. Apoorva ,
Mr. Nidigantla Subrahmanyam ,
Dr. N. Konda reddy
Issue:5
: 577-589
Research Article
Open Access
Talent Management Practices as Determinants of Retention, Attrition, and Work–Life Balance Among Women Faculty Members
Philo Daisy Rani L (Louis) ,
Dr S Balaji Naik ,
Dr. Subin Thomas ,
Dr. S. Pramila ,
Dr. Hima Trivedi ,
Dr. Subymon S S
Issue:5
: 571-576
Research Article
Open Access
Impact of Stressors on Academic and Personal Achievement among Undergraduate Students
Dr. S. Kavitha ,
Dr. K. Santhanalaxmi ,
Vinay M ,
Dr. Ankita Singh ,
Mrs. Vidyalakshmi Haldurai ,
Prof. Dr. K. Naresh Babu
Issue:5
: 564-570
Research Article
Open Access
From Discounts to Brand Love: Examining the Long-Term Impact of Promotional Strategies on Customer Loyalty
Ashish Shukla ,
Dinesh Kumar Pandey ,
Shubham Nigam ,
C.K. Dwivedi
Issue:5
: 557-563
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Open Access
The Business Value of Generative AI and Big Data Integration: A Framework for Strategic Transformation
Issue:5
: 550-556
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Open Access
Service-Dominant Logic and Perceived Value in Training: A Primary Investigation Among Recent Graduates
Issue:5
: 541-549
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Open Access
The Impact of Green Marketing on Customer Satisfaction: A Case Study of the Food Industry
Issue:5
: 534-540
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Open Access
Factors affecting the organization of accounting work in the digital transformation period at enterprises in Hai Phong City
Issue:5
: 525-533
Research Article
Open Access
Solutions to Promote the Intention to Apply Marketing 4.0 in Small and Medium-Sized Service Enterprises in the Private Sector
Issue:5
: 516-524
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Open Access
Applications of Artificial Intelligence for Supply Chain Resiliency: A Bibliometric Analysis
Pooja Vishwanath Patale ,
Mohammad Zohair
Issue:5
: 501-515
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Open Access
Predicting Bankruptcy and Financial Distress Using Altman Z Score, Grover G Score, Springate S Score and Zmijewski X Score-A Study on Select Companies.
Issue:5
: 494-500
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Open Access
Rocking the Cradle, Dragging at Work: The Workplace Toll of Infant Sleep Schedules on Parental Motivation in Education Sector
Simar Kaur ,
Dr. Aanchal Chaudhary
Issue:5
: 487-493
Research Article
Open Access
Performance Evaluation of Selected Indian Banks using the CAMEL Model: A Comparative Study of State Bank of India (SBI) and HDFC Bank
Deepak Saroha ,
Dr. Meenu Gupta
Issue:5
: 475-486
Research Article
Open Access
A Comprehensive Review of Theoretical Models and Investor Behavioural Intentions Toward Digital Platform Adoption in Bengaluru's Fintech Sector
Arun Kumar Sahu ,
Dr. Shilpa Sachdeva
Issue:5
: 466-474
Research Article
Open Access
The Influence of Social Commerce Features on Impulse Purchases: Evidence from Emerging Markets
Dr. P. Chandrika Reddy ,
Dr. Niyati Chaudhary ,
Dr. Archana Raja ,
Abdul Rahman Noordeen
Issue:5
: 459-465
Research Article
Open Access
Assessing the Financial Performance of Indian Public Sector Banks Post-Mega Merger: An Empirical Analysis
Mrs. Ashwini Hiremath ,
Dr. Basavaraj S Kudachimath
Issue:5
: 452-458
Research Article
Open Access
Impact of Resort-Based Marketing Stimuli on the Engagement of Customers: An Empirical Investigation of Tourists' Response in North Karnataka
Prof. Anuja Sulebhavi ,
Dr. Sanjeev Ingalagi ,
Dr. Indrajit Doddanavar
Issue:5
: 441-451
Research Article
Open Access
Green Ventures and Sustainable Models: The Rise of Eco-Innovation in Startups
Mr. Ebenezer K ,
Dr Ganesh Babu M
Issue:5
: 435-440
Research Article
Open Access
Risk Perception, Influencing, Financial Investment Choices Among Higher Education Employees in Emerging Markets
Leena Vashisth ,
Dr Jayender Verma ,
Dr Rina ,
CS Riya Kathuria ,
Yasha Srivastava
Issue:5
: 424-434
Research Article
Open Access
The Role of Consumers in C2C Marketplace Engagement Views from the Academic Community on Web-Based User-Generated Content
Indrani Neglur ,
Dr. Souvik Banerjee ,
Dr. Pradeep E ,
Dr. Abhijit Pandit ,
Dr. Surjadeep Dutta
Issue:5
: 404-423
Research Article
Open Access
An Investigation of Extensiveness of Knowledge Management Practices of Commercial Banks in India
Dr. Nitya Sharma ,
Dr. Abhishek Sachdeva ,
Dr. Parwinder Kaur ,
Dr. Pooja Dhand
Issue:5
: 397-403
Research Article
Open Access
The Intersection of Law, Ethics, and Healthcare Ai: Policy Pathways for Responsible Innovation
Dr Gagandeep Kaur,
Dr Vinod Kumar Shukla
Issue:5
: 386-396
Research Article
Open Access
Coping Strategies and Their Role in Reducing Occupational Stress Among Women Employees in its Sector
G. Nandakumar ,
Dr. M. G. Loganathan ,
Dr. Annamalai Solayappan ,
Dr. S. S. Venkata Subramanian
Issue:5
: 377-385
Research Article
Open Access
Behavioural Insights and Heuristics in Investment area: Role of Artificial Intelligence as an Influencer
Umasankar Thogaram ,
Dr Pradeep Kumar Asthana
Issue:5
: 369-376
Research Article
Open Access
Preliminary Assessment of Air Quality with AQI Analysis of Selected Abuja Industrial areas, Nigeria.
Johnbosco Emeka Umunnakwe ,
Dr Richard Ebere Njoku ,
Mrs Nwokolo Chioma ,
Dr Okwudili John Ugwu
Issue:5
: 357-368
Research Article
Open Access
Enhancing employee well-being through Digital HRM: Investigating ‘Work-Life Balance’ as a Mediator in the IT Sector
Sini V T ,
Shibin E ,
Sanitha T P ,
Suhaila T K ,
Dr Divya M
Issue:5
: 349-356
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Open Access
Sustainability as a Branding Strategy: How Fashion Retailers use Green Marketing to Influence Gen Z
Dr R Sathya ,
Iyswarya Raghavi P
Issue:5
: 339-348
Research Article
Open Access
Internal Marketing through HRM: Enhancing Employee Engagement for Superior Customer Experience
Dr. J. Ramya ,
Dr. ILA. Nakkeeran ,
Nandini D ,
Mr. Sourabh Batar ,
Dr. Kamal Kishor Pandey
Issue:5
: 333-338
Research Article
Open Access
Progress Under Pressure: India’s Mobile Phone Industry Navigating Barriers and Geopolitical Tensions
Karthick Shanmugam ,
Dr R. Arivazhagan
Issue:5
: 325-332
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Open Access
Green Finance as a Catalyst: Transforming Sustainability into Economic Competitiveness
Dr Oshin yadav ,
Dr Sachin Kumar ,
Heena Mansoori
Issue:5
: 319-324
Research Article
Open Access
Exploring the Determinants of Investment Decisions among Generation Z: The Role of Financial Education, Experience, and Risk Tolerance
Vanishree K,
Rekha Birje,
Savitha Kulkarni ,
Manoj M
Issue:5
: 310-318
Research Article
Open Access
Digital Distraction and Self-Regulation Failure: A Study of Smartphone Addiction and Academic Procrastination among Indian Undergraduates
Issue:5
: 303-309
Research Article
Open Access
A Study of Evaluating Investor Technical Knowledge of Mutual Funds and Satisfaction of Decision Making
Ms. Rachana Ramagya Prasad ,
Dr. Meeta Sharma Moghe
Issue:5
: 294-302
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Open Access
A Study to Explore the Financial Capability Among the Gig Workers in West Bengal, India
Moupiya Mallick ,
Dr. Sulagna Das
Issue:5
: 286-293
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Open Access
Brand Loyalty and Customer Satisfaction as Drivers of Automotive Sales: A Longitudinal Study of the North American Market (2019–2025)
Naila Aaijaz ,
Lorraine Fraser ,
Rajneesh Mahajan ,
Dr. R. Mary Metilda
Issue:5
: 272-285
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Open Access
FinTech Disruption in Economic Policy and Its Relevance for Education
Touria NADAH ,
Sudip Debkumar Chatterji ,
Touria NADAH ,
Milagritos Josefina Saavedra Jaramillo ,
Abdelhamid Nechad ,
Nahid ALmasov ,
Dr. Francis Pol C. Lim
Issue:5
: 264-271
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Open Access
Attrition and Job Burnout Impacts on Employees Engagement in IT Sector
Issue:5
: 254-263
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Open Access
A Study on the Financial Performance Evaluation Using Dupont Analysis in A Selected Supermarket Chain
Dr. Namita Mishra ,
Dr. Anupama Pardeshi ,
Dr. Saket Rathi
Issue:5
: 246-253
Research Article
Open Access
Live Streaming into Impulsive Buying: How Utilitarian, Hedonic, Symbolic Value and Trust Drive Gen Z Customer Engagement on TikTok Live Commerce
Anissa Rizqi Adha ,
Bulan Prabawani ,
Reni Shinta Dewi
Issue:5
: 234-245
Research Article
Open Access
Impact of Cognitive biases on Investment Decisions – A Mediating Role of Emotional Intelligence in relationship between Confirmation bias and Investment Decision
Yash Acharya ,
Dr. Amit A. Rajdev ,
Dr. Krunal Bhuva
Issue:5
: 223-233
Research Article
Open Access
Local Ecology, Economic Benefits, and Policy Moderation: Unveiling the Potential for Ecotourism in Hai Duong Province
Issue:5
: 212-222
doi: 10.61336/acr/25-05-06
Research Article
Open Access
Scrolling Into Choice: The Psychology and Practice of Social Media Consumerism
Lane Boyte Chadwick ,
Anand Krishnamoorthy ,
Swati Yadav ,
Harriet E.T. Dixon
Issue:5
: 190-211
doi: 10.61336/acr/25-05-06
Research Article
Open Access
The Impact of Social Media Trends on Delhi’s Younger Demographic or Strategies for Small and Medium- Sized Businesses [SMEs] to Compete Digitally in The Delhi NCR Market
Madiha Naushad ,
Sidharth Jain
Issue:5
: 178-189
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Open Access
Impact Of Artificial Intelligence on HR Processes: A Conceptual Framework
Ratna Thakur,
B.S Rathore
Issue:5
: 161-177
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Open Access
AI in FinTech: Redefining Customer Trust and Personalization in Digital Finance
Nivedha V ,
T C Thomas ,
Kamlesh Panditrao Thote,
Debasis Mohapatro,
Mr. Touheed Akhter
Issue:5
: 153-160
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Open Access
A Study on the Narrative and Thematic Transformation of Dunhuang Documentaries Yifei Wang
Pat Kotchapakdee ,
Pitipong Pimpiset
Issue:5
: 144-152
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Open Access
Sustainability-Oriented Natural Resource Accounting Disclosures among BSE-Listed Indian Manufacturing Firms
Manisha Duggal ,
Dr G.S Batra
Issue:5
: 140-143
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Open Access
Attitude towards Research, Competence and Productivity among Faculty Members at a State University
Ramada Mary Grace C.,
Lorejo, Rufino M. ,
Bojos, Sheila Mae N.
Issue:5
: 127-139
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Open Access
Investigating The Dynamic Relationships Among Occupational Stress, Parenting Satisfaction, And the Pursuit of Meaning in Life Among Doctors in Bangalore
Rosemol Thamby ,
Dr. Shreelakshmi P
Issue:5
: 121-126
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Open Access
Study of shoulder strength and core strength among different school board students in Aligarh Region
Vikas Baboo ,
Dr. Deepak Raghav
Issue:5
: 118-120
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Open Access
Competition Law and Market Regulation: Managerial Challenges and Strategic Opportunities
Dhairya Jaiswal,
Noopur Agarwal,
Mr. Keshav Kumar,
Vidya A R,
Arushi Sharma,
Sakshi Gupta
Issue:5
: 111-117
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Open Access
Consumer Protection against Misleading Advertisements and Deceptive Branding: Interplay between Consumer Law and Intellectual Property Rights in India
Gaurav Yadav,
Aakansha Verma,
Chandini Chowdary R,
Abhishek Kumar,
Priyanka Mangaraj
Issue:5
: 106-110
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Open Access
Predictive Insights: Leveraging Artificial Intelligence for Strategic Business Decision-Making
Nimesh Gupta ,
Manish Adawadkar,
Irshadullah Asim,
Sunakshi Verma,
Bishnanand Dubey
Issue:5
: 98-105
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Decoding Online Impulsive Shopping: A Factor-Based Investigation of Key Product Categories
Dr. Ashwinkumar A. Santoki ,
Ms. Viral R. Pandya
Issue:5
: 86-97
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Open Access
Gamification in Employee Engagement: A Study on its Impact on Job Satisfaction and Productivity
Kritika Shewani ,
Dr. Milind Limaye ,
Dr. Roli Pradhan
Issue:5
: 81-85
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Trend and Effects of U.S Agricultural Standards on India’s Exports of Fruits, Nuts and Vegetables
Edson Moyo ,
Parveen Kumar Mehta
Issue:5
: 58-80
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Open Access
Balancing Personalization and Privacy in AI-Enabled Marketing Consumer Trust, Regulatory Impact, and Strategic Implications – A Qualitative Study using NVivo
Sahil Gupta ,
Lalit Sharma ,
Rajeev Mathew
Issue:5
: 46-57
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An Empirical Study of the Synergistic Effect of the Theory of Planned Behaviour (TPB) & Unified Theory of Acceptance and Use of Technology (UTAUT) with Reference to the Purchase Intention of Electric Vehicles (EVS)
Mishra, G. P ,
Mishra, K. L ,
Sahdeo, S. N.
Issue:5
: 34-45
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Perceived Workplace Values and Their Attitudinal Outcomes: Test of A Serially Mediated Model
Issue:5
: 20-33
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Marketing in the Metaverse: A Bibliometric Perspective
Satyanarayana Rentala ,
Anubhav Singh
Issue:5
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Impact of Institutional Reforms on the Export Efficiency of the Indian Pharmaceutical Industry: A Perspective from the Post-TRIPS Era
Dr. Satyanarayana Rentala
Issue:5
: 8-13
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Open Access
An Integrated AI Model for Analyzing Consumer Fashion Preferences: Implications for Marketing and Consumer Behavior
Issue:5
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