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Effect of Sustainability Perception and Green Marketing on Buying Behaviour of Millennials and Gen Z Consumers in India
Issue:6
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Original Article
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Drivers of Employee Engagement for Gen Z in the IT Industry: A Qualitative Descriptive Study
Rakhi Arora Pruthi,
Animesh Singh
Issue:6
: 551-555
Original Article
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GST 2.0, Digital Influence and Green Start-ups: Extending the Theory of Planned Behavior to Explain Formalization and Green Entrepreneurial Intentions among Indian Students
Anubhav Tewari,
Syed Ali Zuhair Zaidi,
Ashish Kumar Arya,
Sushma S. Maurya,
Ranjeet Kumar Verma
Issue:6
: 541-550
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Managing sales firms' pink-collar workforce while addressing leadership opportunities and gender hurdles
Shreya Mathur,
Jyoti ,
Dev Brat Gupta,
Vinod Bhatt
Issue:6
: 532-540
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Exploring factors determining the choice of ecotourism: A case study of Hai Phong City.
Issue:6
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Inclusive Leadership and Responsible Banking: Exploring the Impact of Board Diversity on ESG Practices in the Indian Banking Sector
Deepali ,
Hamza Naim,
Nikhat Mushir,
Vijay Prakash Sharma,
Vijay Prakash Gupta
Issue:6
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Decoding Consumer Reactions: An Empirical Study on the Effectiveness of Sexual Appeals in Contemporary Indian Advertising.
Md Saifullah Khalid,
Shweta Khandelwal,
Archana Saxena,
Pallavi Ahuja,
Tej Narayan Chauhan,
Praveen Dube
Issue:6
: 496-508
Original Article
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AI in E-commerce supply chains: Identifying Implementation Challenges.
Pooja Vishwanath Patale,
Mohammad Zohair
Issue:6
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Original Article
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Policy Learning And Implementation Of Free School Meal Programs In Indonesia: A Systematic Literature Review On Nutritional Policies, Cross-National Knowledge Transfer, And Local Adaptations.
Nurya Hatika Sari,
Andries Lionardo,
Muhammad Husni Thamrin,
Raniasa Putra,
Dimes Akbar Perdana,
Erlisa Saraswati
Issue:6
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Original Article
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A Study of the Effects of Predictive Personalization and Generative-AI-Driven Campaigns on Consumer Engagement and Brand Trust within AI-Enhanced Marketing.
Sanjiv Kumar Srivastava,
Pratima Ekka,
Pranjal Kumar
Issue:6
: 461-473
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Economic Incentives and Women Voters: An Empirical Analysis of Electoral Strategy in Jharkhand State Elections.
Ravindra Kumar,
Maninder Singh
Issue:6
: 451-460
Original Article
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Corporate Governance, Legal Accountability, and the Public Interest: A Critical Analysis of Directors' Duties in the Wake of Financial Misconduct.
Biranchi Narayan P. Panda,
Alok Verma,
Pramit Chandra Rout,
Aditya Baheti,
Komal Krishan Mehta,
Vivek Goyal
Issue:6
: 444-450
Original Article
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The Role of NGOs in Supporting Child Abuse Victims in Dimapur District, Nagaland.
Inatoli Shohe,
Karam Sapana Devi
Issue:6
: 437-443
Original Article
Open Access
Determinants Affecting the Repayment Performance of Revolving Loans Administered through the Uganda Women Entrepreneurship Programme in Kibaale District.
George Willy Tusabomu,
Srikrishna Banerjee
Issue:6
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Determinants Of Repayment Of Revolving Loans Under The Uganda Women Entrepreneurship Programme In Kibaale District, Uganda
George Willy Tusabomu,
Srikrishna Banerjee
Issue:6
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Original Article
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Adoption Strategies for Marketing Personal Care Products: Leveraging Innovative and Sustainable Approaches to Enhance Consumer Engagement and Loyalty
Akansha Singh,
M.D. Ciddikie
Issue:6
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Original Article
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Women, Craft, and Empowerment: The Role of Bead and Zari Jewelry Making in the Bhil Community
Madhavi Kushwah,
Reena Roy
Issue:6
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Open Access
Consumer Perception Of Ai-Based Personalization In Digital Marketing
Shabeer. K. P,
S. Shobana
Issue:6
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Evaluating the impact of integrating the Indian knowledge system with modern management Models for strategic decision making
Hardi Bimalkumar Bhatt,
Hetal V. Jani
Issue:6
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Open Access
Generational Shifts in Physician Engagement in India: Digital Adaptation, Evidence Orientation, and Ethical Preferences
Thamburaj Anthuvan,
Kajal Maheshwari
Issue:6
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Open Access
The Impact Of Marketing Mix Elements On The Medical Representative’s Behavior
mohammad ziad alkfaween,
Mohd Saiful Saadon,
Yahia Alqaisi,
Qais Albtoosh,
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Issue:6
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The Impact of Code of Conduct on Medical Representative’s Behavior in Saudi Arabia
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Mohd Saiful Saadon,
Qais Albtoosh,
Yahia Alqaisi,
Yahia Alajaleen
Issue:6
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Interpreting the impact of Governance on Social and Environmental Performances in Indian Context
Keshav Singhal,
Saurabh Kumar
Issue:6
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An Assessment Of Environmentally Sustainable Practices InThe Hotel Industry: A Case Study Of Hotels In Delhi Ncr
Kartik Sharma,
Sujit Kumar Mohapatra
Issue:6
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Original Article
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Strengthening the Capacity of Community Enterprise Entrepreneurs: A Case Study of the Herbal-Salted-Egg Community Enterprise Group, Chom Bueng District, Ratchaburi Province
Aphiwat Wangwiwat,
Chertchai Thurapaeng,
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Issue:6
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Barriers to Industry 5.0 Adoption in Developing Economies
Dileshwar Kumar Sahu,
Suraj Kumar Mukti
Issue:6
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Original Article
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Assessing the Impact of Corporate Governance Disclosure on the Financial Performance of Listed Banks in India
Varsha Rustagi,
Ekta Rani
Issue:6
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Evaluating The Effectiveness Of Personalisation In E-Commerce: A Study Of Consumer Perceptions And Purchase Intentions
Issue:6
: 306-317
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Switching OTT Platforms: PPM Framework to Identify Consumers’ Behavior
Mini Rajora,
Aurobindo Kiriyakere,
Pratika Mishra
Issue:6
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Moderating effect of Demographic Variables on Promotional Effectiveness and Behavioural Outcomes of social media in Haryana
Pooja Sabharwal,
Tika Ram
Issue:6
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Legal Measures in Punishment and Control of Tourism Business and Tourist Guide
Nitikan Dhammahansakul,
Radchada Lurang
Issue:6
: 275-281
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Role of Differentiated Banks in Enhancing Financial Inclusion and Sustainable Growth in India
Syed Mohammad Azeem,
Asma Farooque,
Syed Afzal Ahmad,
Mohammad Hamzah Khan
Issue:6
: 261-274
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A Critical Analysis Of Legal Framework For Cancer Control In India
Deepanjali ,
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Issue:6
: 251-260
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The Influence of Artificial Intelligence Literacy and Digital Transformation on Sustainable Organization Performance and Digital Leadership as Mediating Factors
Mohamad Aditya Utama,
Tasya Revina,
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Issue:6
: 230-250
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Impact of Islamic Social Finance and Islamic Banking on Economic Growth: A Systematic Literature Review
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Immas Nurhayati,
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Issue:6
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A Conceptual Framework for Entrepreneurial Competencies Among Coffee Farmers: Development and Validation
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Issue:6
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Shared Leadership, Cohesion, and Team Effectiveness: The Moderating Role of Task Interdependence
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Issue:6
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Financing strategies of capital-constrained enterprises in a growth market
Issue:6
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Urban Consumer Perspective On Sustainable Diamonds
Issue:6
: 160-170
Research Article
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Impact of Digital Health and Lifestyle Commodification On Celebrity Brand Perception: A Gen Z Perspective
Kshamata Sachin Lad,
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Issue:6
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Research Article
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Digital Content Consumption and Social Sustainability: Impact of Psychological Thriller OTT Content On Gen Z’s Behavioural Psychology
Kshamata Sachin Lad,
Yutika Gothankar,
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Issue:6
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Pricing Green Bonds and Measuring Climate Risk in India’s Sovereign and Corporate Debt
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Issue:6
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Financial Literacy and Consumer Decision-Making: The Role of Education in Shaping Spending and Investment Behaviour
Issue:6
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Impact of Financial Literacy and Risk Tolerance on Consumer Buying Behaviour: A Cross-Sectional Study of Urban Online Shoppers
Issue:6
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Bridging the Gap: The Role of Non-Governmental Organizations (NGOS) in Facilitating Victim Compensation
Issue:6
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Teacher's Digital Competence and its Impact on the Students Learning Outcomes in Hybrid Learning Environments
Issue:6
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A Moderated-Mediation Model of Perceived Supervisory Support, Developmental Experiences, and Employee Attitudes in Indian Organizations
Issue:6
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The Role of Internet Celebrities in Shaping Compulsive Buying Behaviour in China: The Meaning Transfer Perspective
Issue:6
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Approach for The Residential Development of healthy and sanitary Meets the Needs of a New Generation of Consumers whose Lifestyles Rely on Digital Technology in Bangkok Metropolis
Issue:6
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Contemporary Issues Related to the development of Economic Competition and Improvement of Antitrust Policies in Armenia
Issue:6
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Digital Transformation and Firm Performance: The Moderating Role of Leadership Agility in Vietnamese Enterprises
Issue:6
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Assessment of the Effectiveness of Teaching in Large Groups Using the Strategy of Think-Pair-Share
Issue:6
: 55-60
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AI-Based Social CRM: From Sentiment to Strategic Action
Issue:6
: 48-54
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https://acr-journal.com/article/the-role-of-digital-marketing-strategies-in-enhancing-retail-performance-1978/
Issue:6
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The Role of Digital Marketing Strategies in Enhancing Retail Performance
Issue:6
: 20-30
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Mobile Usability Among Malaysian Consumers: An Extended TAM
Issue:6
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The Impact of Spirituality on Workplace Stress: A Mindfulness and Harmony Perspective
Issue:6
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