Volume 2 Issue:6
December 2025
Original Article Open Access
Effect of Sustainability Perception and Green Marketing on Buying Behaviour of Millennials and Gen Z Consumers in India
Issue:6 : 556-566
Original Article Open Access
Drivers of Employee Engagement for Gen Z in the IT Industry: A Qualitative Descriptive Study
Issue:6 : 551-555
Original Article Open Access
GST 2.0, Digital Influence and Green Start-ups: Extending the Theory of Planned Behavior to Explain Formalization and Green Entrepreneurial Intentions among Indian Students
Issue:6 : 541-550
Original Article Open Access
Managing sales firms' pink-collar workforce while addressing leadership opportunities and gender hurdles
Issue:6 : 532-540
Original Article Open Access
Exploring factors determining the choice of ecotourism: A case study of Hai Phong City.
Issue:6 : 523-531
Original Article Open Access
Inclusive Leadership and Responsible Banking: Exploring the Impact of Board Diversity on ESG Practices in the Indian Banking Sector
Issue:6 : 509-522
Original Article Open Access
Decoding Consumer Reactions: An Empirical Study on the Effectiveness of Sexual Appeals in Contemporary Indian Advertising.
Issue:6 : 496-508
Original Article Open Access
AI in E-commerce supply chains: Identifying Implementation Challenges.
Issue:6 : 482-495
Original Article Open Access
Policy Learning And Implementation Of Free School Meal Programs In Indonesia: A Systematic Literature Review On Nutritional Policies, Cross-National Knowledge Transfer, And Local Adaptations.
Issue:6 : 474-481
Original Article Open Access
A Study of the Effects of Predictive Personalization and Generative-AI-Driven Campaigns on Consumer Engagement and Brand Trust within AI-Enhanced Marketing.
Issue:6 : 461-473
Original Article Open Access
Economic Incentives and Women Voters: An Empirical Analysis of Electoral Strategy in Jharkhand State Elections.
Issue:6 : 451-460
Original Article Open Access
Corporate Governance, Legal Accountability, and the Public Interest: A Critical Analysis of Directors' Duties in the Wake of Financial Misconduct.
Issue:6 : 444-450
Original Article Open Access
The Role of NGOs in Supporting Child Abuse Victims in Dimapur District, Nagaland.
Issue:6 : 437-443
Original Article Open Access
Determinants Affecting the Repayment Performance of Revolving Loans Administered through the Uganda Women Entrepreneurship Programme in Kibaale District.
Issue:6 : 428-436
Original Article Open Access
Determinants Of Repayment Of Revolving Loans Under The Uganda Women Entrepreneurship Programme In Kibaale District, Uganda
Issue:6 : 422-427
Original Article Open Access
Adoption Strategies for Marketing Personal Care Products: Leveraging Innovative and Sustainable Approaches to Enhance Consumer Engagement and Loyalty
Issue:6 : 414-421
Original Article Open Access
Women, Craft, and Empowerment: The Role of Bead and Zari Jewelry Making in the Bhil Community
Issue:6 : 401-413
Original Article Open Access
Consumer Perception Of Ai-Based Personalization In Digital Marketing
Issue:6 : 395-400
Original Article Open Access
Evaluating the impact of integrating the Indian knowledge system with modern management Models for strategic decision making
Issue:6 : 384-394
Original Article Open Access
Generational Shifts in Physician Engagement in India: Digital Adaptation, Evidence Orientation, and Ethical Preferences
Issue:6 : 375-383
Original Article Open Access
The Impact Of Marketing Mix Elements On The Medical Representative’s Behavior
Issue:6 : 364-374
Original Article Open Access
The Impact of Code of Conduct on Medical Representative’s Behavior in Saudi Arabia
Issue:6 : 355-363
Original Article Open Access
Interpreting the impact of Governance on Social and Environmental Performances in Indian Context
Issue:6 : 350-354
Original Article Open Access
An Assessment Of Environmentally Sustainable Practices InThe Hotel Industry: A Case Study Of Hotels In Delhi Ncr
Issue:6 : 342-349
Original Article Open Access
Strengthening the Capacity of Community Enterprise Entrepreneurs: A Case Study of the Herbal-Salted-Egg Community Enterprise Group, Chom Bueng District, Ratchaburi Province
Issue:6 : 334-341
Original Article Open Access
Barriers to Industry 5.0 Adoption in Developing Economies
Issue:6 : 327-333
Original Article Open Access
Assessing the Impact of Corporate Governance Disclosure on the Financial Performance of Listed Banks in India
Issue:6 : 318-326
Original Article Open Access
Evaluating The Effectiveness Of Personalisation In E-Commerce: A Study Of Consumer Perceptions And Purchase Intentions
Issue:6 : 306-317
Original Article Open Access
Switching OTT Platforms: PPM Framework to Identify Consumers’ Behavior
Issue:6 : 294-305
Original Article Open Access
Moderating effect of Demographic Variables on Promotional Effectiveness and Behavioural Outcomes of social media in Haryana
Issue:6 : 282-293
Original Article Open Access
Legal Measures in Punishment and Control of Tourism Business and Tourist Guide
Issue:6 : 275-281
Original Article Open Access
Role of Differentiated Banks in Enhancing Financial Inclusion and Sustainable Growth in India
Issue:6 : 261-274
Original Article Open Access
A Critical Analysis Of Legal Framework For Cancer Control In India
Issue:6 : 251-260
Original Article Open Access
The Influence of Artificial Intelligence Literacy and Digital Transformation on Sustainable Organization Performance and Digital Leadership as Mediating Factors
Issue:6 : 230-250
Original Article Open Access
Impact of Islamic Social Finance and Islamic Banking on Economic Growth: A Systematic Literature Review
Issue:6 : 213-229
Original Article Open Access
A Conceptual Framework for Entrepreneurial Competencies Among Coffee Farmers: Development and Validation
Issue:6 : 200-212
Original Article Open Access
Shared Leadership, Cohesion, and Team Effectiveness: The Moderating Role of Task Interdependence
Issue:6 : 188-199
Original Article Open Access
Financing strategies of capital-constrained enterprises in a growth market
Issue:6 : 171-187
Original Article Open Access
Urban Consumer Perspective On Sustainable Diamonds
Issue:6 : 160-170
Research Article Open Access
Impact of Digital Health and Lifestyle Commodification On Celebrity Brand Perception: A Gen Z Perspective
Issue:6 : 150-159
Research Article Open Access
Digital Content Consumption and Social Sustainability: Impact of Psychological Thriller OTT Content On Gen Z’s Behavioural Psychology
Issue:6 : 142-149
Research Article Open Access
Pricing Green Bonds and Measuring Climate Risk in India’s Sovereign and Corporate Debt
Issue:6 : 136-141
Research Article Open Access
Financial Literacy and Consumer Decision-Making: The Role of Education in Shaping Spending and Investment Behaviour
Issue:6 : 126-135
Research Article Open Access
Impact of Financial Literacy and Risk Tolerance on Consumer Buying Behaviour: A Cross-Sectional Study of Urban Online Shoppers
Issue:6 : 126-132
Research Article Open Access
Bridging the Gap: The Role of Non-Governmental Organizations (NGOS) in Facilitating Victim Compensation
Issue:6 : 121-125
Research Article Open Access
Teacher's Digital Competence and its Impact on the Students Learning Outcomes in Hybrid Learning Environments
Issue:6 : 109-120
Research Article Open Access
A Moderated-Mediation Model of Perceived Supervisory Support, Developmental Experiences, and Employee Attitudes in Indian Organizations
Issue:6 : 95-108
Research Article Open Access
The Role of Internet Celebrities in Shaping Compulsive Buying Behaviour in China: The Meaning Transfer Perspective
Issue:6 : 84-94
Research Article Open Access
Approach for The Residential Development of healthy and sanitary Meets the Needs of a New Generation of Consumers whose Lifestyles Rely on Digital Technology in Bangkok Metropolis
Issue:6 : 75-83
Research Article Open Access
Contemporary Issues Related to the development of Economic Competition and Improvement of Antitrust Policies in Armenia
Issue:6 : 68-74
Research Article Open Access
Digital Transformation and Firm Performance: The Moderating Role of Leadership Agility in Vietnamese Enterprises
Issue:6 : 61-67
Research Article Open Access
Assessment of the Effectiveness of Teaching in Large Groups Using the Strategy of Think-Pair-Share
Issue:6 : 55-60
Research Article Open Access
AI-Based Social CRM: From Sentiment to Strategic Action
Issue:6 : 48-54
Research Article Open Access
https://acr-journal.com/article/the-role-of-digital-marketing-strategies-in-enhancing-retail-performance-1978/
Issue:6 : 31-47
Research Article Open Access
The Role of Digital Marketing Strategies in Enhancing Retail Performance
Issue:6 : 20-30
Research Article Open Access
Mobile Usability Among Malaysian Consumers: An Extended TAM
Issue:6 : 9-19
Research Article Open Access
The Impact of Spirituality on Workplace Stress: A Mindfulness and Harmony Perspective
Issue:6 : 1-8
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