Research Article
Open Access
Optimization of Material Logistics in Civil Engineering Supply Chains: A Case Study Approach
Swapnil Raut ,
Seema Avinash Jagtap ,
Ghanshyam Pal ,
Rutuja Shinde ,
Ashwini Shanbhag ,
Sanjeev Chaudhari
Issue 4
: 3673-3683
Research Article
Open Access
Nifty 50 in Perspective: A Study of Returns, Drawdowns, and Systemic Investment Outcomes
Alok Kumar Pandey ,
Aman Kumar Jha
Issue 4
: 3668-3672
Research Article
Open Access
The Impact of Political Instability on Performance of Micro and Small Enterprises: A Case Study of Amhara Regional State, Ethiopia
Mohammed Hussen Ahmed ,
Dr. Tejal Shah
Issue 4
: 3661-3667
Research Article
Open Access
The Role of Village Women as the Main Support of The Family Economy in Indonesia
Risa Elvia ,
IM. Hambali ,
M. Ishaq ,
Umi Dayati
Issue 4
: 3651-3660
Research Article
Open Access
How Financial Literacy Moderate the Relationship Between Psychological Factors and Investors' Risk-Taking Behaviour?
Aarti Chauhan ,
Nishi Malik ,
Sudesh Chhikara
Issue 4
: 3639-3650
Research Article
Open Access
To analyze the mediating role of Digital Marketing on the Customer Engagement and Purchase Intention of Customers
Ms. Simran luthra ,
Dr Nidhi Gupta ,
Dr Rachna Arya
Issue 4
: 3627-3638
Research Article
Open Access
Levering Ai-Driven in Social Media Marketing: Shaping Consumer Behavior & Super Charging Sales Promotion
Prof. Dr R. Srikanth ,
Dr B. Bhavya ,
Parminder Kaur ,
Dr Aatish Zagade ,
Dr Sindhu AL ,
Dr A. Vini Infanta
Issue 4
: 3620-3626
Research Article
Open Access
Applying Fuzzy Based Multi-Criteria Decision-Making Method for Identification and Analysis of Stakeholders of an Information System: A Case Study
Virat Raj Saxena ,
Udai Shankar ,
Mohd. Sadiq ,
Rajeev Yadav
Issue 4
: 3613-3619
Research Article
Open Access
An Econometric Analysis of Cash Crop Exports and GDP Growth in India
Deepak Kaushik ,
S. N. Mahapatra
Issue 4
: 3608-3612
Research Article
Open Access
Cognitive Virtue of Artificial Intelligence in Digital Marketing Services
Sharon Sophia. J ,
Mercy Tom ,
Sanjeev Kumar Thalari ,
J. Basilea Catherine ,
Arunima Datta Choudhury
Issue 4
: 3599-3607
Research Article
Open Access
Fueling Growth: The Influence of Goal Orientation on Self-Regulation in Adolescent’s Learning
Aleena P Mathew ,
Sundaramoorthy Jeyavel ,
Kusum Mary George
Issue 4
: 3588-3598
Research Article
Open Access
Converging Management Wisdom and Digital Innovation: An Integrated Approach to Sustainable Competitiveness
Loganatha Prasanna. S ,
S. Ramanathan ,
Harish. M ,
A. Praveen Kumar ,
B. Senthil Kumar
Issue 4
: 3575-3587
Original Article
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Safeguarding the Digital Consumer: A Comparative Legal and Psychological Analysis of Dark Patterns in E-Commerce
Prithivi Raj,
Sobhagya Sundar Nanda,
Chinmayee Das,
Yogendra Singh,
Swagat Dash,
Ashmika Agrawal
Issue 4
: 3567-3574
Original Article
Open Access
Cross-Border Trade and Digital Payment: A New Paradigm in Global Business Management
Issue 4
: 3556-3566
Original Article
Open Access
Investigating the Cause–Effect Relationship Between Marketing Strategies and Purchase Intentions for Healthy Food Products
Deepti Taneja,
Pooja Rani
Issue 4
: 3547-3555
Original Article
Open Access
Neo-Banking Revolution in Selected Southern Districts of Karnataka- A Study on Customer Trust, Usage Patterns and Challenges
Girish V,
Prakash H V,
Kiran A S,
Rakesh N
Issue 4
: 3537-3546
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Open Access
Psyche To Policy: Cultivating A Sustainable Mindset
Issue 4
: 3528-3536
Original Article
Open Access
A Review of Digital Marketing Practices & Tools
Issue 4
: 3522-3527
Original Article
Open Access
Fueling Minds with Passion: Self-Regulation as the Key to Knowledge Management in E-Learning
Pratikshya Bhandari,
Yuedan Hu,
Bijay Sigdel,
Asmita Bhattarai
Issue 4
: 3513-3521
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Open Access
From Responsibility to Reputation: The Role of CSR in Shaping Brand Image and Performance in the Tourism Industry
Bijay Sigdel,
Pratikshya Bhandari,
Sudarshan Bhandari,
Gagan Acharya
Issue 4
: 3505-3512
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Open Access
The Role of Heuristics in Strategic Decision-Making Among Indian Startup Founders
Prachi Malgaonkar,
Kirtida Vora,
Aarti Vyas
Issue 4
: 3494-3504
Original Article
Open Access
Role of Design Thinking Approach on Sustainable Transport: A Study on Commuters Experience of Public Transport
Issue 4
: 3483-3493
Original Article
Open Access
The Role of Emotional Intelligence in Effective Management
M Umarani,
S Sujay Karthick,
Kavitha Ramu
Issue 4
: 3464-3470
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Revolutionizing Enterprise Decision-Making: Leveraging AI for Strategic Efficiency and Agility
Naila Aaijaz,
Brijesh Shankarrao Deshmukh,
Mohit Kumar,
Nimit Sheth,
Prashant Mishra,
Vishal Kumar Jaiswal
Issue 4
: 3464-3470
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Open Access
The Doctrine of 'Clean Slate' and the Ineligibility of Promoters: A Study of Section 29A of IBC
Rahul Das,
Bhavana Sharma,
Manas Pal
Issue 4
: 3454-3463
Original Article
Open Access
Cartoon Retrieval using Deep Learning Approaches
Prem Singh M,
Sharath Kumar Y H
Issue 4
: 3442-3453
Original Article
Open Access
Consumer Decision-Making Framework for Circular Economy Oriented Products
Parul Gupta,
Anupama Prashar,
Ritu Srivastava,
Meeta Dasgupta
Issue 4
: 3418-3433
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Open Access
Forensic Science and the Judicial System: An Analysis of Post-Conviction Review and Exoneration
Manpreet Grewal,
Sourabh Batar,
Navpreet Singh
Issue 4
: 3412-3416
Original Article
Open Access
Navigating Financial Literacy for Human Security in Nigeria
Suleiman Bala Mohammed,
Usman Alhaji Yusuf
Issue 4
: 3405-3411
Original Article
Open Access
Exploring The Nexus Between Insecurity, Development, And Electoral Integrity: Implications For Local Governance In Nigeria
Isiaka Hassan Aliyu,
Abdulrahman Yusuf,
Abubakar Mohammed
Issue 4
: 3393-3403
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Open Access
Face Recognition using Local Feature Descriptors and Convolutional Neural Networks
Issue 4
: 3382-3392
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Open Access
Impact of AI-Driven Risk-Based Pricing on Loan Approval Efficiency in Rural Non-Banking Financial Services
Vaivaw Kumar Singh,
Kunal Sinha,
Sandeep Nath Sahdeo,
Neha Choudhary,
Rishika Gupta
Issue 4
: 3374-3381
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Open Access
The Role of AI in Digital Market Places: Enhancing E-Commerce of NTFPS to Support Environmental Sustainability
Biswanath Soren,
Shruti Sudha Mishra,
Snigdharani Panda
Issue 4
: 3360-3373
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Open Access
Examining The Reasons Behind Electoral Violence In Emerging Democratic Systems In Africa: Nigerian Democracy In Focus
Isiaka Hassan Aliyu,
Abdulrahman Yusuf,
Abubakar Mohammed
Issue 4
: 3351-3359
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Open Access
Voicing Equality: The Role of Corporate Messaging in Promoting Women’s Empowerment and SDG 5
Fuangfa Amponstira,
Pengfei Zhang,
Kun Wang
Issue 4
: 3342-3350
Original Article
Open Access
Political Leadership, Policy Innovation, and Sustainable Urban Governance: A Structural Equation Modeling Study of SDG 11 Implementation in Bangkok, Thailand
Sipnarong Kanchanawongpaisan,
Ratthaburut Khumsab,
Sidorova Elena,
Sri Rezeki
Issue 4
: 3331-3341
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Strategic Corporate Communication for Gender Equality: Advancing SDG 5 through Internal Advocacy
Sarana Photchanachan,
Lukin Sergey,
Kun Wang
Issue 4
: 3323-3330
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Open Access
Corporate Governance and SDG 16: Enhancing Institutional Integrity through Ethical Business Practices
Suntirach Lerdmanee,
Sidorova Elena,
Kun Wang
Issue 4
: 3314-3322
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Open Access
Building Trust through Governance: Corporate Ethics and Their Role in Advancing SDG 16
Nuengruetai Champathin,
Jun Li,
Kun Wang
Issue 4
: 3305-3313
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Open Access
The Impact of Social Media Content on Domestic Tourism Among Chinese Tourists: A Case Study of Xiaohongshu and Douyin
Siyuan Zhang,
Chaiyot Sumritsakun,
Montri Singhavara,
Napat Ruangnapakul
Issue 4
: 3293-3304
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Open Access
Corporate Advocacy and Gender Equity: Aligning Communication with SDG 5 Goals in the Workplace
Phatthararuethai Kenikasahmanw,
Bezuglaya Victoria,
Kun Wang
Issue 4
: 3285-3292
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Open Access
The Impact of Youth Political Participation on Sustainable Development: A Case Study of Bangkok, Thailand
Sipnarong Kanchnawongpaisan,
Supakran Mangkronsurakarn,
Ratthaburut Khumsab,
Maleerat Chasungnoen,
Vasilevich Sergey,
Albert Efendi Pohan
Issue 4
: 3273-3284
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Open Access
A Hybrid Fuzzy AHP–TOPSIS Framework for Informal MSME Credit Scoring Using Non-Traditional Data in India
Veerendra Anchan,
George D'Lima,
Viral Panchal
Issue 4
: 3257-3272
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Open Access
The Roles of Personality and Behavior in Predicting a Social Media App Death
Emad AbouElgheit,
Zareef Mohammed
Issue 4
: 3242-3256
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Digital Communication, AI, and Language Evolution: Understanding Online English in Industry 5.0
Abdul Rasheed P,
Krithika P,
Priyakant H,
Deepak Subhash Dixit,
Neha Jain,
Namrta jain
Issue 4
: 3233-3241
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Open Access
AI-Driven Brand Loyalty: How Machine Learning Personalization Strategies Foster Repeat Purchases in Digital Marketplaces
Kanumuri Vinod Varma,
Harish .M,
A. Devendran,
Pavithra M,
Sukhpreet Singh,
Yogesh H. Bhosale
Issue 4
: 3225-3232
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Open Access
AI and Consumer Psychology: Personalization, Ethical Nudging, and Digital Decision-Making
V. Deepa,
Sidharth Raja Halder,
Balasaheb Kalhapure,
Swapnil Sonkamble,
Chhaya Patel
Issue 4
: 3216-3224
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Open Access
Language, Social Media, and Digital Activism: AI’s Role in Shaping Public Policy and Industry Response
Hardeep Singh,
R .Rakesh,
Neha Jain,
Dhiraj Sharma,
Sunny Prakash
Issue 4
: 3207-3215
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Open Access
Visual Culture and Child Development in Laos: Representations of National Identity in Children’s Books after the 1975 Regime Change (1975–2022)
Vilaythong Suwannawong,
Niyom Wongpongkham,
Kittisan Sriruksa
Issue 4
: 3197-3206
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Open Access
The Strategic Influence of Sustainable Supply Chain Elements on Profitability in Beverage Manufacturing Companies
Le Tomasz Anh,
Dam Huy Khoi Nguyen
Issue 4
: 3190-3195
Original Article
Open Access
The Use of Generative AI in Government-to-Government (G2G) Governance: A Strategic Approach to Enhanced Public Administration
Madhu Bala Roy,
Abhishek Roy
Issue 4
: 3183-3189
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Open Access
Empowerment and Effectiveness in Nepal’s Public Banking: A Conceptual Synthesis of Women’s Leadership Challenges and Opportunities
Pratibha Bhusal,
Ashok Kumar Purohit
Issue 4
: 3176-3182
Original Article
Open Access
A Comparative Study of Regulatory Approaches to Fintech in India and Global Markets
Nihanshi Goyal,
Deepika Saxena,
Parminder Kaur Bajaj
Issue 4
: 3165-3175
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Open Access
The INCLUDE Framework: A Strategic HR Model for Inclusive Employment of Persons with Disabilities (PwDs) in India’s Hospitality Sector
Poonam Gahlot,
Priti Pandey,
Pooja Gupta
Issue 4
: 3137-3164
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Open Access
Understanding Student Loan Repayment: The Role of Sustainable Financial Behaviors, Financial Knowledge, and Bounded Rationality
Issue 4
: 3124-3136
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Open Access
Decoding the Consumer Mind: A Systematic Review of Technological Innovations and Applications in Contemporary Neuromarketing
Aurodeep Kamal,
Biswajit Das
Issue 4
: 3116-3123
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Open Access
A Study on the Dynamic Interrelationship Mechanism of Factors Influencing New Energy Vehicle Purchase Intention Based on DEMATEL-FCM Theory
Issue 4
: 3101-3115
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Open Access
Measuring the Service Quality of Indian Cryptocurrency Apps Using Text Mining & SERVQUAL Metrics
Issue 4
: 3092-3100
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Open Access
Critical Financial Barriers to Technology Adoption and Entrepreneurship in Rural India: A TISM Modeling Approach
Rajeev Kumar,
Vivek Kumar,
Virendra Kumar Vijay
Issue 4
: 3074-3091
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Open Access
A Cross-Sectional Study To Assess The Knowledge And Practices Of Personal Hygiene Among Visually Challenged Adolescents And Evaluating The Effectiveness Of Braille Charts On Imparting Hygienic Health Tips
Supraja Nagarathinam,
Arun R,
Rashmika C.A,
Krishna Prasanth Baalann,
Tamilarasi Anandbabu
Issue 4
: 3064-3073
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Open Access
The Rise Of Influencer Marketing: Consumer Trust And Brand Engagement In The Digital Era
Iti Dandona,
Shikha Shikha,
Ashwini T S,
Mala Dani,
P Sangeetha,
Sumit Gouraba Patra
Issue 4
: 3054-3063
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An Empirical Study of Job Crafting as a Driver of Work Engagement
Moushmi Chakraborty,
Rashmi Farkiya, Gharia
Issue 4
: 3043-3053
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Open Access
Legal Framework Relating to Health and Occupational Safety for The Agricultural Workers in India
Keya Sarkar,
Manjula Raghav,
Namah ,
Atul Kumar,
Vaibhav Kumar
Issue 4
: 3038-3042
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The Role of IPR in Climate Change and Green Technology Innovation
Anuj Kumar Sinha,
Nimisha Sinha,
Ankita Kumari,
Prachi Priyamvada,
Yogesh Chandra Gupta
Issue 4
: 3032-3037
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Geopolitical Risks and Strategic Agility, Integration in Corporate Strategy Formation in Volatile Markets
Subashree. S,
M. Vidhya,
Neha Jain,
Roudaina Kamel Houjeir,
Kaushik Samanta FHEA,
Satuluri Padma
Issue 4
: 3023-3031
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Nudging Sustainable Fashion Consumption: Segmenting Consumers by Propensity to Purchase Second-Hand Clothing
Gloria L. Preece,
Logan Schultz
Issue 4
: 3008-3022
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Open Access
An Application of Artificial Intelligence for Stock Market Prediction: A Conceptual and Bibliometric Study (1991-2024)
Santosh Kumar,
Mrigendra Nath Mishra,
Hemendra Sharma,
Manish Kumar,
Bipin Chauhan
Issue 4
: 2990-3007
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E-commerce Evolution: Trends, Innovations, and Consumer Behaviour Dynamics in Social Commerce
C Pradgna,
. P Asha,
Sushma Raj
Issue 4
: 2981-2989
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Open Access
Use of jokes at stores and its impact on the satisfaction of Indian customers
Barnali Chaudhary,
Surbhi Raina,
Amitash Ojha
Issue 4
: 2968-2980
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Open Access
Understanding Brand Perception in the AI era: A ZMET-Based Study on Sustainability, Digitalization, and Customer Experience
Shivani Saini,
Debasis Chanda
Issue 4
: 2956-2967
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Sustainability-Driven Business Models: Rethinking Strategic Management
Issue 4
: 2948-2955
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Teaching Pedagogy in Management Schools for Finance and Operation Research
Chanika Gupta,
Kanika Parashar,
Pooja Bisht
Issue 4
: 2940-2947
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An Empirical Study On The Impact Of The Rail One App On Passenger Convenience And Service Experience: A Sem Approach
J. Vijay Stanly,
J. Sheeba,
K. Arunachala Perumal
Issue 4
: 2931-2939
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Open Access
Green Fintech: Leveraging Technology for Sustainable Investment Solutions
Ankita Kumari,
Meghana C,
Geetha Iyer,
Alaknanda Lonare,
Ankitha Sharma
Issue 4
: 2923-2930
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Sustainable ICT Practices in Education: Balancing Innovation and Digital Responsibility
Sneha Jha,
Mohanraj P,
Abhishek Sharma,
Megha Bakshi,
Manish Satpal
Issue 4
: 2915-2922
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Open Access
The Role of Privatization in Addressing Gender Inequality in Education: A Study of Haryana
Neeru Sharma,
Preeti Chhabra
Issue 4
: 2909-2914
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From Influence To Identity: A Review Of Parasocial Relationships And Consumer Brand Attachment In The Social Media Era
Sunita Kumar,
Praveen Babu P,
Kalyani V,
Roy Mathew
Issue 4
: 2895-2908
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HR Analytics for Predictive Talent Management: A Framework for Data-Driven Decision-Making
Raies Hamid,
Shaju Meetna,
Divya Thankom Varghese,
Prashantha Kumar O,
Sourbhi Chaturvedi,
Rajlaxmi Pujar
Issue 4
: 2883-2894
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Social Media Marketing Activities & Online Shopping Behaviour of Pottery Consumers of Sagar District of Madhya Pradesh: A Framework Study Using PLS SEM
Vaishali Silakari,
Priti Goswami
Issue 4
: 2868-2882
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Family ownership structure, accounting practices and financial inclusion: a meta-analysis of Tunisian banks
Issue 4
: 2863-2867
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Exploring the Determinants of Teaching Quality in Academic Institutions of Afghanistan
Mohammad Bilal Tayeb,
Abdul Basir WatanYar,
Sajjad Ali Khan,
Irfan Ullah Khan,
Abdul Hakim Noori
Issue 4
: 2852-2862
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Poverty Alleviation In Afghanistan With Special Reference To Saffron Cultivation and Related Employment Opportunities
Mohammad Bilal Tayeb,
Irfan Ullah Khan,
Sajjad Ali Khan,
Abdul Basir WatanYar,
Abdul Hakim Noori
Issue 4
: 2840-2851
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Open Access
Adoption Of Circular Economy Principles In Small And Medium Enterprises (Smes): A Systematic Literature Review
Manal Abdullah Almutlaq,
Ajesh Antony,
Chacko Jose P,
Balram Rao,
Shwetam Gupta,
Tejasvini Alok Paralkar
Issue 4
: 2823-2839
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Open Access
Nudging In Digital Environments: A Review Of Behavioral Economics Interventions And Consumer Decision-Making
Vagish Mishra,
Kaveri Khound
Issue 4
: 2810-2822
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Augmented reality and purchase intention: How technological mediums elicit consumers' perception of self-uniqueness
Chun-Ming Chang,
Yun-Hao Sung,
Chia-Hui Yen,
Meng-Hsiang Hsu
Issue 4
: 2794-2809
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Innovation at the Grassroots: From Competition to Opportunity
Jitendra Aherkar,
Nirmala Namdeo Pawar
Issue 4
: 2791-2793
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Rethinking Resilience: A Multilevel Conceptual Model Linking Emotional Intelligence to Workplace Sustainability
Deepika Swain,
Rekha Kanodia,
Shweta Tripathi,
Ipsa Saxena,
Mani Manjari,
Rohtash Kumar
Issue 4
: 2785-2790
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Open Access
Advanced People Management Approaches in E-Marketing and Corporate Performance
Sanghamitra Das,
Sarjue Pandita,
Manu Priya Gaur
Issue 4
: 2771-2784
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Open Access
Cross-Cutting Social Dynamics in Marketing: Unveiling the Experiences of Overlooked Consumer Segments
Ruchika Nayyar,
Tr Pandey,
Jigisha Srivastava,
Shashikala Patil,
Anirudh N M
Issue 4
: 2760-2770
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Digital Footprints and Personalized Advertising: How Consumer Informatics Shapes Buying Intentions
Sunny Gupta,
Anish John A,
Sagar S Lalka,
Deep Murzello,
G. Lenin Kumar,
Siny Philip
Issue 4
: 2751-2759
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China’s Strategic Navigation of Globalization: Institutional Reforms, Trade Policy, and Business Implications
Ellias Aghili Dehnavi,
Kanan Ahmadzada
Issue 4
: 2740-2750
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Open Access
An Empirical Study on Women Entrepreneurship Development Model through SHG in Odisha
Pravati Bhoi,
Dindayal Swain,
Bhagirathi Nayak
Issue 4
: 2730-2739
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Open Access
Exploring the Marketing Communication Strategies for the Upliftment of Rural Women Farmers in Odisha: A Study of an Empirical Sequential Method
Deepti Saksena,
Dindayal Swain,
Bhagirathi Nayak
Issue 4
: 2720-2729
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Open Access
The 42 Vs of Big Data
P. Sobha Rani,
T. Geeta Madhuri Naidu
Issue 4
: 2710-2719
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Open Access
AI-Driven Socioeconomic Modeling: Income Prediction and Disparity Detection Among U.S. Citizens Using Machine Learning
Syed Ali Reza,
Md Khalilor Rahman,
Md Sazzad Hossain,
Md Nazmul Shakir Rabbi,
Abdul Quddus Mozumder,
Saniah Safat,
Maksuda Begum,
Md Wasim Ahmed,
Md Abdul Ahad
Issue 4
: 2694-2709
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Open Access
From Clicks to Conversions: AI's Role in Influencing Consumer Trust, UX, and Digital Buying Behavior
Venkata Krishna Patibandla,
T Kamraju,
M S R Seshagiri,
G Arun Kumar,
Dipak Sopan Umbarkar
Issue 4
: 2684-2693
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Open Access
The Psychology of Subscription Models: Exploring Consumer Retention and Value Perception in the Digital Economy
S. Dhivya,
Zamarrud Ansari,
Akansh Garg,
Balasaheb Kalhapure,
Babasaheb ,
Sapna Sharma,
Madhuri Shah
Issue 4
: 2675-2683
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Open Access
Bridging Language Barriers in Education and Industry through AI and Real-Time Translation Technologies
Hardeep Singh,
Neha Jain,
Munianjinappa. K,
Tushti Sharma,
Debbarna Mukherjee
Issue 4
: 2666-2674
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Open Access
Differently abled women and employability – Are Women with Disabilities at a Greater Disadvantage?
Neeta Sinha,
Supriya Pal,
Niyati Shah,
Aishwarya Vishwakarma,
Anmol Mathur
Issue 4
: 2655-2665
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Open Access
Workplace Diversity and Its Impact on Employee Performance and Satisfaction
Kiruthiga V,
D.S.B. Pallavi,
Akansh Garg,
Sakshi Solanki,
Rohit Landge,
Manjushri Janardan Yadav
Issue 4
: 2645-2654
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Open Access
Influence of Herd Behaviour on Investment decisions: a review of literature using Bibliometric analysis
Kanika Bhambri Bajaj,
Amarjeet Kaur Malhotra
Issue 4
: 2632-2644
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Open Access
An Analytical Assessment of Patient Perception and Service Delivery Quality under the Ayushman Bharat Digital Mission: A Socio-Economic Comparative Study in South Mumbai using the SERVQUAL Framework
Megha S Somani,
Veena V Singh
Issue 4
: 2616-2631
Original Article
Open Access
An Examination of the Policies and Practices for Human Resource Accounting Disclosures in Indian Public Sector Banks' Annual Reports (Post Mega Merger 2020)
CA Bijaya Laxmi Thapliyal,
Rahul Raj,
Kamal Pant
Issue 4
: 2604-2615
Original Article
Open Access
Predictive HR Analytics: Forecasting Employee Turnover Through Machine Learning Models
Shilu Varghese,
Lakshmi R B,
Geethanjali Manikrao Patil,
Nikitha S Thomas,
Hemavathi T
Issue 4
: 2588-2603
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Open Access
A Study on Impact of Credit Risk on The Financial Stability of Royal Enfield
S. Ramanathan,
Loganatha Prasanna. S,
Chidambaram. Al,
P. Mohanraj
Issue 4
: 2573-2587
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Open Access
Decoding The Conscious Consumer: A Managerial Perspective on Ethical Decision Making
Kavitha R,
M. Jaiganesh,
A. Praveen Kumar,
Harish. M,
R.S. Tharini,
A. Ashwini
Issue 4
: 2558-2572
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Open Access
Buy Now, Regret Later"? A Review Of Instant Gratification And Post Purchase Dissonance In E-Commerce
Anshu Lochab,
Poonam. Khurana,
Madhu Arora,
Swati Narula,
Renuka Kapoor
Issue 4
: 2545-2557
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Open Access
Is ESG losing its lustre?
Issue 4
: 2536-2544
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Open Access
Sustainable Indices in India and Abroad
Issue 4
: 2525-2535
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Open Access
Examining the Influence of Perceived Risk on Online Purchase Intention: A Structural Equation Modelling Study Leveraging Multigroup Analysis
Issue 4
: 2508-2524
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Open Access
Appropriate HRM Practices for Small and Medium Enterprises
Anirudh N M,
Arjun Kumar K V,
Praveen M V,
Sunil Kumar V,
Manasa J
Issue 4
: 2500-2507
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Open Access
Why Brands Take a Stand: A Qualitative Study of Consumer-Perceived Antecedents of Brand Activism in Banking
Rajnigandha Singh,
Aditya Shankar Mishra
Issue 4
: 2488-2499
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Open Access
Balancing Human Touch and Technological Innovation:Understanding Human–Robot Interaction in Luxury Hospitality through the Lens of Uniqueness and Social Exchange Theory
Issue 4
: 2477-2487
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Open Access
Green Marketing and Its Influence on Sustainable Consumer Choices
Shubhendu Shekher Shukla,
Namita Rajput,
Amit Joshi,
G. Arun Kumar,
Jayashree Patil,
Naveen Kumar Singh
Issue 4
: 2461-2476
Original Article
Open Access
Distribution Efficiency and Non-Moving Stock Management in the Footwear Industry: A Review of Best Practices, Challenges, and Liquidation Strategies in the Eastern Zone of India
Vijay Wadhwani,
Sunil Rai,
Mohd Imran Khan
Issue 4
: 2451-2460
Original Article
Open Access
AI-Based Employee Performance Prediction Using Natural Language Processing
G. Pandi Selvi,
Subhadeep Sircar,
Sharmili Banik,
G. Rajathi,
Mayank Raj,
P. Ganapathi
Issue 4
: 2444-2450
Original Article
Open Access
Consumer Perceptions and Behavioral Intentions Toward the Circular Economy in India
Issue 4
: 2438-2443
Original Article
Open Access
The TalentPlus Strength Report – Reliability and Validity
Ashish Ambasta,
Shyamasree Chakrabarty,
Basant Kumar
Issue 4
: 2423-2437
Original Article
Open Access
An Analytical Study on The Perception and Approach of Mutual Funds Distributors Towards ESG Themed Mutual Funds
Prashant Mishra,
Shraddha Daftardar,
Sonali Parchure
Issue 4
: 2408-2422
Original Article
Open Access
Green Supply Chain Effectiveness and Corporate Accountability as Drivers of Climate Change Mitigation: Mediating Role of Sustainable Practices and Moderating Influence of CSR Activities
Nargis Begum,
Mohd Shahid,
Naincy Priyadarshini,
Reena Hembram
Issue 4
: 2395-2407
Original Article
Open Access
Understanding Sustainable Consumer Behavior: A Meta-Analytic Review Of Green Purchase Drivers
Issue 4
: 2388-2394
doi: https://doi.org/10.61336/acr/25-04-10
Original Article
Open Access
AI Recommendations: Benefit or Burden for Customer Satisfaction? Value Preferences Emerge as a Decisive Factor on E-commerce Platforms
Issue 4
: 2374-2387
Original Article
Open Access
Fintech Adoption In Urban India: A Study of Usage Patterns and Preferences in Chennai
G. Sankararaman,
S. Suresh,
Pg. Thirumagal,
V. Rengarajan,
R. Natarajan
Issue 4
: 2367-2373
Original Article
Open Access
Advancement in Handicraft Techniques: Traditional Skills with Contemporary Market Demands
Rimi Moitra,
Sunitha Chakravarthy,
Laxman Narayanrao Renapure,
Raj Kumar Singh,
Sehrish Javaid
Issue 4
: 2361-2366
Original Article
Open Access
Electoral impact on equity and reactionary sectoral market movement reflecting consumer and investor sentiments
Christina Shiju,
Monali Sharma,
Rishikesh W
Issue 4
: 2346-2360
Original Article
Open Access
Impact of Brand Equity and Its Elements on Consumer Purchase Intentions with Regards to Samsung Electronics India Pvt. Ltd
Shilpa Bhatia,
Nidhi Tandon
Issue 4
: 2339-2345
Original Article
Open Access
Challenges and Role of Innovation, Entrepreneurship, and Startup for Economic Growth of India in the 21st Century
Namita Gupta,
Prem Shankar Gupta,
John E P,
Siddhaarth . R Dhongde,
Revati Ramrao Rautrao,
Khushi Singh
Issue 4
: 2323-2338
Original Article
Open Access
Chat Gpt And Super Intelligence: Revolutionizing Human-Computer Interaction For The Future Of Work In The Ai Era
A. Narasima Venkatesh,
Gokul C
Issue 4
: 2315-2322
Original Article
Open Access
Finding the Missing Link: The Role of Individual Accountability in Enhancing Employee Engagement for India’s Pharmaceutical Sector
Shyamasree Chakrabarty,
Pragati Chauhan,
Ashish Ambasta
Issue 4
: 2307-2314
Original Article
Open Access
Stress and Coping: A Historical Perspective
Issue 4
: 2298-2306
Original Article
Open Access
The Impact of AI-Powered Chatbots on Consumer Purchase Decisions in E-commerce
Shalu Khandelwal,
Himanshu Gaur,
Sonika ,
Aakriti Batra,
Naina ,
Romita Khurana,
Priya Singh
Issue 4
: 2284-2297
Original Article
Open Access
The Impact of AI-Powered Personalization on Consumer Trust in Digital Marketing Strategies: Evidence from E-Commerce
Issue 4
: 2272-2283
Original Article
Open Access
Health Technologies In Rural Areas: Assessing Public Acceptance And Identifying Opportunities
J Josephine Lalitha,
R Geethalakshmi,
C Thiyagarajan,
S Jaishree
Issue 4
: 2261-2271
Original Article
Open Access
Anchored in Bias: A Study of Behavioural Investment Patterns Among Retail Employees in NCR’s Private Sector
Pooja Gahlot,
Kanika Sachdeva
Issue 4
: 2251-2260
Original Article
Open Access
Decoding the CSR and Employee Satisfaction Linkage: A Data-Driven Scientometric Exploration
Shiva Ram Patnaik,
G Aditya Prasad Patro,
Ratnamanjari Mishra,
Nargis Begum,
Manisha Sahu,
Bikash Jethy
Issue 4
: 2237-2250
Original Article
Open Access
Bridging the Gender Gap: Digital Financial Literacy and Its Role in Women’s Empowerment
Issue 4
: 2229-2236
Original Article
Open Access
AI Based Enhancing Financial Literacy and Personal Investment Decisions
Nitin Kulshrestha,
Mayank Malviya,
Divya V Balaji,
Prajakta D Vaikos,
Biswo Ranjan Mishra,
Janet Jyothi Dsouza
Issue 4
: 2214-2228
Original Article
Open Access
Rethinking Market Inclusivity: A Strategic Approach to Reach Diverse Consumer Segments
Saju K,
Swati Tiwari,
Chaitali Chandarana,
Manu Priya Gaur,
Sapna Kumari,
Surbhi Roy
Issue 4
: 2203-2213
Original Article
Open Access
Examining the Linkage Between Supervisor Support and Quality of Work Life Through Work Family Conflict
Vadlatal Sindhura Lakshmi,
Kalpana Koneru
Issue 4
: 2191-2202
Original Article
Open Access
Exploring Sustainable Consumer Behavior: A TPB-Based Study On Second-Hand Purchase Intentions
Anu Bhardwaj,
Kanishka Sethi,
Ashneet Kaur,
Seema Wadhawan,
Nidhi Gupta
Issue 4
: 2180-2190
Original Article
Open Access
Social Media Influencers and Their Impact on Destination Selection: A Review of Existing Literature
Diksha uniyal,
Mayank Pant,
Vasim Ahmad
Issue 4
: 2163-2179
Original Article
Open Access
Digital Survival Strategies: The Impact of Agility and Ambidexterity on Organizational Digital Resilience in Fostering Consumer-Responsive Behaviour
Bharat Bhushan,
Lalit Kumar
Issue 4
: 2151-2162
Original Article
Open Access
Mindfulness, Digitization, and Employee Well-being: The Critical Role of Supportive Supervisor Communication
Adesh Sharma,
Paramjit S. Lamba,
Neera Jain
Issue 4
: 2142-2150
Original Article
Open Access
Alone Together: The Mental Health Costs of Online Gaming and Social Networking Addiction Among Youth
Issue 4
: 2124-2141
Original Article
Open Access
Cross-Boundary Innovation by Established Brands in The Chinese Market: The Mediating Role of Consumer Inspiration
Issue 4
: 2111-2123
Original Article
Open Access
Bridging the Gap of The Role of Independent, Mediating, and Moderating Factors in Hospital Selection of Healthcare Facility with Special Reference to Ayushman Bharat: A systematic Literature Review
Sudir Padroo,
Sumita Dave,
Bhawna Sharma
Issue 4
: 2081-2110
Original Article
Open Access
Demystifying Sentiment Analysis into Customer Relationship Management Systems: A Bibliometric Approach Utilizing Scopus Database
Sampada Mashirkar,
Rahul Sharma,
Amit Kumar,
Ritika Mohta,
Ashima Varghese
Issue 4
: 2071-2088
doi: 10.61336/acr/25-04-06
Original Article
Open Access
Reconnoitering the Association among Ethics and Knowledge Management Strategies: A Conceptual Framework for Organizational Effectiveness
Nishant Gaur,
Vikas Gupta,
Latika Sharma,
Govind Murari Upadhyay,
Sukhvinder Singh
Issue 4
: 2057-2070
Original Article
Open Access
A Review of Green Banking Research in the Past Three Decades: A Bibliometric Analysis
Riddhi Bharatkumar Joshi,
Preeti Mishra
Issue 4
: 2038-2056
Original Article
Open Access
Excelling Globally: The Power of Soft Skills Beyond Academic Achievement
Anita Ahuja,
Sapna Adwani,
Barkha Agrawal
Issue 4
: 2029-2037
Original Article
Open Access
Influence of Gen Z Consumer Behavior on Branding Techniques
Chaitanya Koneti,
A. Seetharaman,
K. Maddulety
Issue 4
: 2014-2028
Original Article
Open Access
Consequences of Social Media Marketing for Customer Engagement
Nirupama Mohanty,
S Sumiya,
Shagufta Parween,
Anjali Gupta,
Thiruma Valavan A
Issue 4
: 2004-2013
Original Article
Open Access
Decoding Consumer Choices: An Analysis Of Factors Influencing Organic Food Purchasing Behavior In Bangalore Through The Consumer Decision-Making Model
Issue 4
: 1991-2003
Original Article
Open Access
Impact of India’s Digital Personal Data Protection Act, 2023 on AI-Powered Consumer Profiling in E-Commerce: An HR Perspective
Koyel Roy,
Suman Cholli,
Uttam Kumar,
Sunita Banerjee,
Rakesh Kumar,
Chanchal Mandal
Issue 4
: 1982-1990
Original Article
Open Access
Artificial Intelligence and the Judiciary: Transforming Legal Systems Through Data-Driven Innovation
Manya Gupta,
P. Mathiyalagan
Issue 4
: 1975-1981
Original Article
Open Access
The Influence of Organizational Factors on Employee Development Using Employee Performance Among Nurses
Deva Kumar S,
C Suseendar,
Richard K,
Suganya Bharathi S
Issue 4
: 1968-1974
Original Article
Open Access
Adoption of AI in Indian Msmes: Benefits, Challenges, and Future Prospects
M. Dhanalakshmi,
Jith ,
Sundhara Moorthy.V,
M. Paulmurugan,
Ramesh Kumar,
Kismat Kaur
Issue 4
: 1961-1967
Original Article
Open Access
Dynamic Pricing Strategies Using Machine Learning in E-Commerce
R. Karthiga,
Syed Siraz,
M. Paulmurugan,
Aartheeswari E,
Sundarapandiyan Natarajan,
K. Akila
Issue 4
: 1951-1960
Original Article
Open Access
An Empirical Study on the Impact of Geographical Location on Workforce Decision-Making in Dynamic Workplaces
Vaishali Verma,
Santhi Narayanan,
Daleep Parimoo
Issue 4
: 1941-1950
Original Article
Open Access
Ingratitude in Corporate Culture: A Quantitative Study on Employee Dissatisfaction
Issue 4
: 1932-1940
Original Article
Open Access
Pricing And Prejudice: How Promotional Discounts Affect Consumer Attitudes Toward Brands Linked with Marginalized Identities
Sanghamitra Das,
Anuradha ,
Neeru Chaudhary
Issue 4
: 1918-1931
Original Article
Open Access
Impact of Entrepreneurial Orientation on MSME Performance: A Moderated Mediation Analysis
Satyakama Mishra,
Pallavi Mishra,
Saroj Kanta Biswal,
Uma Sankar Mishra,
Arpita Goyal
Issue 4
: 1903-1917
Original Article
Open Access
Sustainable Reporting in a Global Context
Issue 4
: 1891-1902
Original Article
Open Access
Mindfulness in Consumer Behaviour: Bibliometric and Systematic Literature Review
Lalit Kumar,
Bharat Bhushan
Issue 4
: 1874-1890
Original Article
Open Access
Antecedents and consequences of organizational trust: Test of a latent variable model
Issue 4
: 1863-1873
Original Article
Open Access
AI-Driven Decision Support Systems: Empowering Startups, MSMEs, and Industry Innovation
Om Prakash Pujahari,
Neetu Malhotra,
Surender Khan,
Renu Sigh Malik,
Preeti Singh,
Neha Upadhyay
Issue 4
: 1855-1862
Original Article
Open Access
Assessing the Effectiveness of Cybersecurity Frameworks in Preventing Online Transaction Fraud in E-Commerce Platforms
Suresh V,
Krithika P,
Abhay Jain,
Megha Sharma,
Akansh Garg,
Nishtha
Issue 4
: 1847-1854
Original Article
Open Access
The Role of Augmented Reality in Enhancing the Online Shopping Experience
Abhijit Pandit,
Sudheer Nandi,
Simran Waraich,
T. Priyanka,
Anju Lata Gajpal
Issue 4
: 1839-1846
Original Article
Open Access
Blockchain and Smart Contracts for Transparent and Fraud-Resistant Digital Advertising
Mohd Irfan,
Anubhav Nath Tripathi,
Mohammad Osama,
Ugrasen ,
Mohd Affan Ansari,
Name-Shaniya Noor Fatma
Issue 4
: 1822-1838
Original Article
Open Access
Financial Literacy in the Age of EdTech: A Conceptual Model for Adaptive Learning Platforms
Anudeep Arora,
Jatin Kumar Lamba,
Amit Gupta,
Vandana Rastogi,
Devkanya Gupta
Issue 4
: 1816-1821
doi: 10.61336/acr/25-04-08
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Open Access
The Role of Emotional Intelligence (EI) in Modern HR Practices
Mahendra Pratap Singh,
Anurag Agarwal
Issue 4
: 1803-1815
Original Article
Open Access
Gamified Learning through ICT: Transforming Student Engagement in the 21st Century
Roopa Shettigar,
Nirzar Kulkarni,
Muhammad Najmi Mohd Radhi,
Sourabh Batar,
Shaheda Sheikh
Issue 4
: 1793-1802
Original Article
Open Access
The Effect of Human Resources Audits and Employees Engagement on Employee Performance
Mohsin Shaikh,
Shivendra Mathur,
Ravinarayana K.S,
. V. Umamaheswari,
Biswo Ranjan Mishra,
N. Jayamma
Issue 4
: 1779-1792
Original Article
Open Access
Marketing to the Next Billion: Strategies for Emerging Markets in the Mobile Era
V. S. Sheeja,
C. Sundar,
G. Aravindhan,
M. Kameswari
Issue 4
: 1770-1778
Original Article
Open Access
A Case Study of the Financial Analysis of Picxar Films and Animation
Seema Shokeen,
Vinita Tomar,
Pooja Singh,
Suman Solanki
Issue 4
: 1763-1769
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Open Access
The Role of Budget Planning and Control with the Mediating Effect of the Budget Process on Firm Performance
Issue 4
: 1753-1762
Original Article
Open Access
Navigating the New Normal: Exploring the Impact of Remote and Hybrid Work Models on Employee Engagement and Organizational Agility
Issue 4
: 1739-1752
Original Article
Open Access
Consumer Empathy Management Redesigning Brand Strategies in the Age of Emotional Commerce
S. Lakshmi,
K. Punitha,
S Rajkamal,
Kalaivani E,
Shankari S,
R. Suganya
Issue 4
: 1728-1738
Original Article
Open Access
Women Entrepreneurship: Challenges, Opportunities, And Future Prospects
Sangeetha D,
Jyoti Pradhan,
Padmashree P,
Bharath B
Issue 4
: 1718-1727
Original Article
Open Access
Artificial Intelligence-Powered Recruitment Transforming Talent Acquisition through Intelligent Automation
Arup Roy Chowdhury,
Reena Mahapatra Lenka,
Kavitha Dasari,
Sirisha Charugulla
Issue 4
: 1710-1717
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Open Access
Islamic Fintech as a Catalyst for Sustainable Financial Behavior: Evidence from Consumers of Saudi Islamic Banks
Osama M. Al-Hares,
Ihab K. Magableh,
Maher H. Mahrouq,
Ashraf K. Magableh,
Mahabba I. Magableh
Issue 4
: 1695-1709
Original Article
Open Access
Organizational Behavior and Strategic Adaptation in Islamic Microfinance: Implications for Consumer-Centric Competitive Advantage
Osama M. Al-Hares,
Ihab K. Magableh,
Maher H. Mahrouq,
Ashraf K. Magableh,
Mahabba I. Magableh
Issue 4
: 1681-1694
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Open Access
BRSR Reporting in India – A New Paradigm
Issue 4
: 1669-1680
Original Article
Open Access
Workplace Ostracism and Individual Performance: Mediating Effect of Organizational Support and Moderating Influence of Personality in India’s IT Sector
Babin Dhas Devadhasan,
Catherene Julie Aarthy. C
Issue 4
: 1656-1668
Original Article
Open Access
The Role of Artificial Intelligence in Shaping Consumer Attitudes towards Sustainable Omnichannel Retailing
Vidhisha Vyas,
Badal Rathore,
Kalpana
Issue 4
: 1645-1655
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Open Access
The Rising Tide of Gratitude Science: A Bibliometric Exploration
Issue 4
: 1633-1644
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Conceptual Framework of Economic Coercion under Commercial Law
Issue 4
: 1626-1632
Original Article
Open Access
Consumer Purchase Decision Making for Sustainable Products: An Integrative Review and Conceptual Framework
Steffi Sinha,
Ritu Srivastava
Issue 4
: 1601-1625
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Open Access
Optimizing Deepfake Image Classification with Transfer Learning: Insights from Models Inception V3 and Inception V4
Salina Adinarayana,
Bhuvan Unhelkar,
Siva Shankar S
Issue 4
: 1586-1600
Original Article
Open Access
A Deep Learning Framework for Multimodal Cardiovascular Disease Prediction Using Structured and Unstructured Data
Parasana Sankara Rao,
Bhuvan Unhelkar,
Siva Shankar S
Issue 4
: 1577-1585
Original Article
Open Access
The Impact of Artificial Intelligence Application Towards Digital Marketing
M. Ruby Evangelin,
A . Gokulakrishnan,
M.Prabhakar Christopher David,
P. Sasikumar
Issue 4
: 1567-1576
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Open Access
Quiet Quitting and the Disengaged Workforce: A Conceptual Perspective on Organizational Citizenship Behavior
Monika Kulshreshtha,
Saurabh Trivedi,
Neha Sharma,
Malavika Srivastava,
Ekta Rastogi
Issue 4
: 1561-1566
Original Article
Open Access
Chatbots as HR Assistants: Impact on Employee Satisfaction and Query Resolution
Tharini. S,
A. Poornima,
Sowmiya. M,
Thandauthapani. A
Issue 4
: 1553-1560
Original Article
Open Access
The Impact of AI-Powered Recommendations on Online Purchase Decisions: A Consumer Perspective
Surya Kant Sharma,
Sunita Mehta,
Manu T U,
Ashish M Puranik,
Raj Kumar Singh,
Vibhuti sharma
Issue 4
: 1542-1552
Original Article
Open Access
Numerical Methods for Solving PDEs in Finance: Finite Difference Techniques for Option Pricing Models
Issue 4
: 1533-1541
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Open Access
Digital Literacy in Higher Education: Preparing Students for Future Workplaces
Shivani Wadhwa,
Bharti Rana,
Kanchan Bajaj
Issue 4
: 1527-1532
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Open Access
Prediction of Strategic Business Process using Robust Variation Physics-Informed Neural Network
Thangjam Ravichandra Singh,
Bhuvan Unhelkar,
SivaShankar ,
Prasun Chakrabarti
Issue 4
: 1518-1526
Original Article
Open Access
A Novel Epilepsy Seizure Prediction using AI and IoT
A. Sivasangari,
Bhuvan Unhelkar,
Siva Shankar,
G. Nagarajan
Issue 4
: 1510-1517
Original Article
Open Access
Securing the Internet of Things with Quantum Feedforward Neural Networks and Contextual Rule Based Signature Detection
Suja Cherukullapurath Mana,
Bhuvanesh Unhelkar,
Siva Shankar Subramanian,
G Nagarajan
Issue 4
: 1494-1509
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Open Access
Comparative Assessment Of Job Satisfaction Among Loco Pilots In The Guntakal And Vijayawada Divisions Of Indian Railways
Vaddi Ramesh,
Neetu Naresh Udgirkar,
Suresh Babu Cheelapogu,
Avinash Pawar
Issue 4
: 1483-1493
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Open Access
Financing Small and Medium Enterprises in India: Overcoming Volatility and Market Driven Challenges
Issue 4
: 1474-1482
Original Article
Open Access
The Impact of Tenure of Service and Demographic Variables on Inter-role Distance Among Human Resource of Indian Public Sector Banks
Anant Lakshendra,
Snehashish Bhardwaj,
Vivek Sharma
Issue 4
: 1469-1473
Original Article
Open Access
Data-Driven Decision Making for Perishable Food Supply Chains: Insights from Demand Forecasting Models
Aditya Kasar,
Mukund Madhav Tripathi,
Sakshi Indolia,
Asha Rawat,
Amit Bathia
Issue 4
: 1461-1468
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Open Access
A Structural Perspective on Skillsets and Innovation Influencing Educators’ Adaptive Capacity and Performance
Issue 4
: 1451-1460
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Open Access
Impact of Bank Merger of Corporation Bank in Union bank on Employees in Thane District
Neetu Singh,
Madhuri Kadam
Issue 4
: 1443-1450
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Open Access
Pathways to Empowerment: Tribal Women and Entrepreneurship- A Systematic Review
S. Dhivya Devi,
S. Thilagavathy,
G. Lakshmi,
Jose Joy Thoppan,
K. Merudhuleswari
Issue 4
: 1437-1442
Original Article
Open Access
A Conceptual Study on Recent Trends and Future Growth Opportunities of Online Shopping in India
Issue 4
: 1427-1436
Original Article
Open Access
Examining the Influence of Digital Capabilities on Marketing Effectiveness in Indian Manufacturing: The Mediating Role of Customer Engagement and the Moderating Role of Organizational Agility – A PLS-SEM Approach
Issue 4
: 1419-1426
Original Article
Open Access
Managing Agricultural Productivity through Input Optimization: A Causal Study of Fertilizer and Irrigation Dynamics in India
S.P. Tripathi,
Aditi Vyas,
Divya Kothari
Issue 4
: 1412-1418
Original Article
Open Access
The Impact of Central Bank Digital Currencies on Commercial Banking Stability: A Global Perspective
K. Priya,
Kavitha R,
Harish. M,
B. Premkumar
Issue 4
: 1405-1411
Original Article
Open Access
The Gig Economy and the Evolving Role of HR: Managing the Extended Workforce
Priyanka Chopra,
Swati Bankar,
Renu Jahagirdar,
Sonal Manohar Muluk,
T J Vidyasagar
Issue 4
: 1398-1404
Original Article
Open Access
Influence of Emotional Intelligence on Teachers Psychological Well-Being: An Integration of Self-Determination Theory
J. Josephine Lalitha,
A.Anu Amalorpava Mary
Issue 4
: 1388-1397
Original Article
Open Access
Enhancing Gen Z Consumer Engagement through AI: The Role of AI Chatbots in Shaping Purchase Intentions in Vietnam’s E-commerce Market
Thong Tien Nguyen,
Chi Quoc Nguyen
Issue 4
: 1375-1387
Original Article
Open Access
A Study of Retail Investors’ Behaviour Toward Equity Mutual Fund as An Investment Avenue: A Bibliometric Analysis
Sonia Gupta,
Parul Jhajharia,
Maroof Ahmad Mir,
Anubhuti Dwivedi
Issue 4
: 1341-1358
Original Article
Open Access
An Anxiety-Based Multi-Attribute Recommender System Using Interval-Valued Intuitionistic Fuzzy Sets
Issue 4
: 1327-1340
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Open Access
Revolutionizing the IPL Viewing Experience by Exploring the Digital Technology in Enhancing Fan Engagement and Viewer Satisfaction
Sonia C,
Pushpa K,
Tharini R S,
Sakthi Priya K
Issue 4
: 1315-1326
Original Article
Open Access
Green Bonds and Socially Responsible Investments: Catalysts for Sustainable Growth
Shikha ,
Sunil Kumar Roy,
Mona Sharma,
Ashok Garg
Issue 4
: 1306-1314
Original Article
Open Access
Leveraging AI and ML in Central Bank Strategies for Financial Stability
N S Bala Nimoshini Supraja,
RVS Praveen,
Hari Krishna Vemuri,
Satya subramanya Sai Ram Gopal Peri,
Vishal Kumar Jaiswal,
Sriharsha Sista
Issue 4
: 1290-1305
Original Article
Open Access
Factors Influencing Customer Satisfaction in Online Shopping attributes and loyalty: Moderating effects of e-commerce experience
Chinmoy Goswami,
Vijay Ganpat Dhamore,
Abhishek Amin,
Pragati Srivastava
Issue 4
: 1273-1289
Original Article
Open Access
Green Marketing: Strategies to Influence Eco-Conscious Consumer Behavior – Trends, Challenges, and Innovations in Promoting Sustainable Products and Services
Santosh Lal,
Bhavana Sharma,
Nidhi Nirwan,
Shilpa Tandon,
Muskan Mehra,
Sonali Gaur
Issue 4
: 1261-1272
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Open Access
Interplay of Organisational Determinants Influencing Employee Outcomes in the Hospitality Sector
Sumaira ,
Basharat Hussain,
Afsar Ali
Issue 4
: 1246-1260
Original Article
Open Access
Investigating the Effects of Emerging Technologies on AIDA and Marketing Mix in Indian Digital Marketing
Prasenjit Chakrabarty,
Raj Sinha
Issue 4
: 1227-1245
Original Article
Open Access
Assessing Risk Perception through Socio Demographic Characteristics: A CHAID-Based Exploration
Vinita Ramchandani,
Ruchi Singh Maurya,
Ankita Sharma
Issue 4
: 1217-1226
Original Article
Open Access
Corporate Communications as a Tool for Brand Enhancement: A Meta-Analysis
Rajiv Kishor,
Kuldeep Siwach
Issue 4
: 1209-1216
Original Article
Open Access
Truth Under Pressure: Strategic Measures by Indian Media Houses to Sustain Investigative Journalism
Shweta Sharma,
Parul Mishra
Issue 4
: 1198-1208
Original Article
Open Access
Digitalization, Decentralization, and the Future of Economic Coordination: A Conceptual Framework for Post-Platform Economies
Priyanka Goel,
Geetanjali Gupta,
Richa Dabas,
Veena Panjwani
Issue 4
: 1188-1197
Original Article
Open Access
Determinants of Fintech Adoption among the Elderly: Perspectives from an Emerging Economy, India
Priyanka Jain,
Ankur Roy,
Nitin Kr. Saxena
Issue 4
: 1172-1187
Original Article
Open Access
Building Robust AI and Machine Learning Models for Supplier Risk Management: A Data-Driven Strategy for Enhancing Supply Chain Resilience in the USA
MD Rokibul Hasan,
Md Anisur Rahman,
Clinton Anthony Heaven Gomes,
Fariha Noor Nitu,
Clapher Ankur Gomes,
Md Raisul Islam,
Reza E Rabbi Shawon
Issue 4
: 1152-1171
Original Article
Open Access
Impact of Financial Literacy on Consumer Perception and Usage of FinTech in India in
Anuradha Jain,
Antra Agarwal
Issue 4
: 1143-1151
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Open Access
Exploring Big Data Capabilities and Performance Outcomes with Structural Equation Modeling
Issue 4
: 1133-1142
Original Article
Open Access
HR Interventions for Mental Wellness: Evolving Role of CHROs in Employee Support Programs
Neha Jain,
Swati Chauhan,
Nandini Ahlawat
Issue 4
: 1128-1132
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