Research Article
Open Access
Impact of Violent and Crime-Based Movies on Consumer Attitudes Toward Home Security Products
Nisab T ,
Mohammed Naseer C.T ,
Alikutty T.P ,
Sirajudheen K.C. ,
Shameera T ,
Mahima M.P.
Issue 4
: 5397-5403
Research Article
Open Access
Corporate Governance and Ethical Management Practices: Building Trust in Modern Enterprises
Praveendas K,
Dr. Gaurav Sehgal ,
Dr. Umakant Mahadev Padwal ,
Dr. Disha Shah ,
Dr Dheeraj Tewari ,
Dr. Sheetalba Rana
Issue 4
: 5388-5396
Research Article
Open Access
Measurement of Business Feasibility Based on Integrated Aspects of MSEs in The Jabodetabek Region
Tri Endi Ardiansyah,
Agus Yulistiono,
Abdul Rauf,
Rushami Zein Yusof,
Rai Rake Setiawan
Issue 4
: 5375-5387
Research Article
Open Access
Insurtech-Enabled Bancassurance: A Conceptual Study of Innovation, Integration, and Customer-Centricity
Mahima Shivani ,
Veera Lakshmi B. ,
Himani Sharma
Issue 4
: 5365-5374
Research Article
Open Access
A Situational Analysis of Road Rage in Lagos Metropolis
Umukoro, Omonigho S. ,
Soetan, Taiwo O. ,
Akinwale, Gbenusola A. ,
Oyetunde Oyedeji O.
Issue 4
: 5354-5364
Research Article
Open Access
Constitutional Scrutiny of Election Law in India amidst 'Vote Chori' Allegations: Ensuring Electoral Transparency and Fairness
Mr. Shadab Khan ,
Dr Atul Kumar
Issue 4
: 5348-5354
Research Article
Open Access
Deep Learning-Based Consumer Preference Prediction System for Personalized Digital Campaigns
Dr Praveen Aronkar ,
Dr Rajesh Faldu ,
Dr Sudharshan G M ,
Venkata Sai Srinivasa Rao Muramalla ,
Monika Gupta ,
Dr Sanjit Kumar Dash
Issue 4
: 5341-5347
Research Article
Open Access
Employer Branding as a Marketing Strategy: Integrating HRM Practices to Attract and Retain Talent
Dr S. Vijayalakshmi ,
Dr Manish Joshi ,
Dr Baljeet Kaur ,
Dr Ankur Budhiraja ,
Mr. Yogesh Chandra Gupta
Issue 4
: 5332-5340
Research Article
Open Access
Effectiveness of Crop Insurance in Reducing Agricultural Risk: An Evaluation of PMFBY in Haryana
Issue 4
: 5328-5331
Research Article
Open Access
E-Business Reputation and Purchase Intention: The Mediating Role of Trust and the Lens of Economic Development
Bijay Sigdel ,
Kazi Ziaul Zafri ,
Pratikshya Bhandari ,
Asmita Bhattarai
Issue 4
: 5320-5327
Research Article
Open Access
Strategic Management Attributes for Achieving Balance Between Online and On-Campus Teaching in Universities: A Path to Quality Education
Pratikshya Bhandari ,
A. K. Mahbubul Hye ,
Bijay Sigdel ,
Sudarshan Bhandari
Issue 4
: 5311-5319
Research Article
Open Access
Assessment Of Corporate Social Responsibility in The HDEJ Company In Riobamba Using the Ersos Model
Diana Mishel Salazar Altamirano ,
Natalia Elizabeth Benalcázar Mejia ,
Karina Alexandra Álvarez Basantes
Issue 4
: 5300-5310
Research Article
Open Access
The Role of Artificial Intelligence in Shaping the Future of Electric Vehicles
Saurabh Dhankhar ,
Sonu Pateer ,
Dr Hansdeep Kaur ,
Dr Vikram Sandhu
Issue 4
: 5291-5299
Research Article
Open Access
An Empirical Study on Work Life Balance of the Employees Working in the Self-Financed Colleges in Coimbatore
Dharani. R ,
Dr S. Jeyalakshmi ,
Samyuktha. S. K ,
Dr J. Princy
Issue 4
: 5285-5290
Research Article
Open Access
Future of Work: Managing Ethical Challenges of Agentic AI and Super Intelligence in Organizations
Dr A. Narasima Venkatesh ,
Jayavardhan G V
Issue 4
: 5277-5284
Research Article
Open Access
The Role of E-Satisfaction and e-WOM Credibility in Building E-Trust: Evidence from Food Aggregator Platforms
Dr Kalpana Panigrahi ,
Dr Amitabh Nanda ,
Dr Ansuman Sahoo ,
Dr Ajit Kumar Mishra ,
Dr Abhijit Mohanty
Issue 4
: 5271-5276
Research Article
Open Access
Creative Writing in the Age of AI: Evaluating ChatGPT’s Role in Student Imagination and Expression
Dr Vijaylakshmi ,
Prof Prabodh B Nayak ,
MANAMI BHADRA ,
Dr Oshin Dixit ,
Dr Shivangi Bansal ,
Ujwal Prakash
Issue 4
: 5260-5270
Research Article
Open Access
Strategic Ambidexterity in Volatile Markets: How Organizational Learning Mechanisms Enable Simultaneous Exploration and Exploitation
Prof. Dr Neha Jain ,
Dr Suman Dahiya ,
Dr Venu Gopala Rao Chowdary ,
Meet Shah ,
Dr Stuti Sahni ,
Mr. Prithivi Raj
Issue 4
: 5251-5259
Research Article
Open Access
AI Integration in Women’s Health Communication: Trends, Ethical Concerns, and Future Directions
Issue 4
: 5245-5250
Research Article
Open Access
Health Expenditure Driven Growth In India: An Econometric Analysis
Prof. Sudhakar Patra ,
Dr. Diptimayee Samal
Issue 4
: 5234-5244
Research Article
Open Access
Influencing Factors of College Students’ Impulsive Buying Behavior in Live-Streaming Commerce
Jun Wang ,
Pratikshya Bhandari
Issue 4
: 5225-5233
Research Article
Open Access
Dr. Google and Generational Health-Seeking Behavior: Commonalities Between Developed and Developing Countries
Christian Ehiobuche ,
Solomon Nyaanga ,
Faustina Igwebuike ,
Benjamin Agyare
Issue 4
: 5216-5224
Research Article
Open Access
Basic Legal Science Research in the Russian Federation: Experience and Suggestions for Vietnam in the Current Context
Issue 4
: 5210-5215
Research Article
Open Access
Influence of Age on Functions and Quality of Life in COPD Patients: A Cross-Sectional Survey
S. Sathya ,
Jibi Paul ,
Pratap Suganthirababu ,
S. Ramachandran
Issue 4
: 5186-5190
Research Article
Open Access
The Evolution of Agriculture by the use of Social Media a shift from Traditional to Digital Scenario
Dr. Manisha Sharma ,
Dr. Meenakshi Sharma ,
Dr. Anmol Mehta
Issue 4
: 5176-5185
Research Article
Open Access
Correlation Between Academic Performance and Licensure Examination Results among Criminology Graduates of Mountain Province State Polytechnic College
Issue 4
: 5167-5175
Research Article
Open Access
Study of Work Values of Generation Y And Generation Z With Special Reference to IT & ITES In India
Shilpi Arora ,
Dr Sandeep Vyas
Issue 4
: 5160-5166
Research Article
Open Access
Digital Marketing, Cultural Tourism, And Legal-Ethical Challenges: Implications for Social Entrepreneurship in Malaysia and Indonesia
Roslizawati Ahmad ,
Noor Ashikin Basarudin ,
Noorsaliza binti Amin Nudin ,
Erike Angreani ,
Mardhiyah Hayati ,
Any Eliza ,
Femei Purnamasari ,
Tulus Suryanto
Issue 4
: 5144-5159
Research Article
Open Access
The Influence of Total Quality Management on Developing Healthcare Service Quality
Khadijeh Jumah Shehadeh Saleh ,
Md. Fauzi Bin Ahmad
Issue 4
: 5136-5142
Research Article
Open Access
Does the Price-to-Earnings Ratio Forecast Returns? An Empirical Study on BSE Sensex
Issue 4
: 5129-5135
Research Article
Open Access
Structural Analysis in Civil Engineering: The Impact of Smart Materials on Construction Technology
Keshav Raghunath Kale ,
Dinesh Maroti Pandit ,
Arvind Gajanan Atrale ,
Satish Sahebrao Manal ,
Rajendra Haushiram Gore ,
Ajinkyaraj Shivaji Bhumare
Issue 4
: 5120-5128
Research Article
Open Access
Overview of Play Therapy in India
Nishtha Grover ,
Kritika Rastogi ,
Ojeshavi
Issue 4
: 5099-5119
Research Article
Open Access
AI-Driven Forecasting and Optimization for Inventory Control in Manufacturing Supply Chain
Vipin Kumar,
Sarthak Goyal
Issue 4
: 5092-5098
Research Article
Open Access
AI-Driven Forecasting and Optimization for Inventory Control in Manufacturing Supply Chain
Dr Vipin Kumar ,
Sarthak Goyal
Issue 4
: 5085-5091
Research Article
Open Access
Integration of SDG 4 and Leadership in Education: A Pathway to Inclusive and Quality Learning
Moslem Zamani ,
Anong Rungsuk ,
George Kwasi Prempeh
Issue 4
: 5080-5084
Research Article
Open Access
Guilin Cultural Landscape: Identity and interaction in Guilin, Guangxi
Tongfu Zhang ,
Dr. Patrick Kotchapakdee ,
Dr. Keran Wang
Issue 4
: 5068-5079
Research Article
Open Access
A Study on the Challenges and Innovations in the Inheritance of Beihai Danjia Culture 2000 To the Present
Zhang Weifeng ,
Dr. Preechawut Apirating ,
Dr. Pat Kotchapakdee ,
Dr. Keran Wang
Issue 4
: 5061-5067
Research Article
Open Access
Industry Involvement in the Development Stage of International Education Programs in the Philippines
Yi Wen ,
Maricel San Diego
Issue 4
: 5054-5059
Research Article
Open Access
Vietnamese People’s Willingness to Adopt Mobile Banking - A Case Study of Vulnerable Groups
Bui Xuan Bien ,
Trinh Xuan Tien
Issue 4
: 5044-5053
Research Article
Open Access
Consumer Behavior in Online Banking: The Role of Social Media Marketing
Issue 4
: 5036-5043
Research Article
Open Access
From Clicks to Conversions: How AI Shapes Consumer Trust, Experience, and Online Buying Behaviour
Dr S. Mani ,
Prashant Tiwari ,
Dr Sunita Ramchandani ,
Prashant S. Acharya ,
V. Dickson Irudayaraj
Issue 4
: 5028-5035
Research Article
Open Access
Enhancing Work Engagement through Leadership Behaviour: A Study of School Teachers in Hyderabad, India
Dr Sahera Fatima ,
Prof. Dr Rajeev Sharma
Issue 4
: 5013-5027
Research Article
Open Access
Students’ Perception of Campus Security Personnel and Safety and Security Measures of a State University in Negros Island Region
Jimmy C. Encabo, MSCJ ,
Marianito Villaruz III
Issue 4
: 5001-5012
Research Article
Open Access
Sustainable Marketing Strategies for Bamboo-Based Products: A Study of the Vidarbha Region
Lokeswari Thadi ,
Dr. Veer P. Gangwar
Issue 4
: 4996-5000
Research Article
Open Access
A Managerial Exploration of Participative leadership and Decision-Making in the Kamba Ramayana
V. Pavithra ,
Prof. Ravichandran ,
Dr Deepa
Issue 4
: 4989-4995
Research Article
Open Access
The Ability to Maintain the Attractiveness of Destinations: Exploring the Role of Digital Marketing
Issue 4
: 4979-4988
Research Article
Open Access
Factors Influencing Workers’ Work Pressure: A Case Study in Hai Phong City Industrial Parks
Issue 4
: 4970-4978
Research Article
Open Access
Analysis of Factors Influencing Green Consumption Behavior: A Case Study of Hai Phong City
Issue 4
: 4962-4969
Research Article
Open Access
The Moderating Effect of Organizational Support on the Readiness to Adopt Artificial Intelligence in Accounting Practices at Private Enterprises
Issue 4
: 4952-4961
Research Article
Open Access
Demographic Influences on Consumer Buying Preferences Between Traditional and E-Commerce Platforms in Telangana
Shareefa Maryam ,
Dr Sahera Fatima
Issue 4
: 4941-4951
Research Article
Open Access
Exploring the Triad of Psychological Capital, Social Capital and Organizational Resilience: Insights from a Systematic Literature Review
Ms. Silky Bhambri ,
Dr M. Venkatesan ,
Dr Eti Jain
Issue 4
: 4924-4940
Research Article
Open Access
Echoes of Society: Exploring Cultural Reflections in Popular Literature
Anuradha Tamme ,
Dr Priyadharshini C.P.C ,
Dr Jyoti Tripathi ,
Dr Govind Prasad Goyal
Issue 4
: 4915-4923
Research Article
Open Access
Digital Buying Performance of Rural Consumers: A Case of Ghaziabad and Hapur Districts
Indravir Saran Das ,
Manoj Kumar Meet
Issue 4
: 4908-4914
Research Article
Open Access
Blockchain-Based Solutions for Trust and Transparency in Supply Chain Management
Dr Pulkit Trivedi ,
Dr Mehal Pandya ,
Dr Ruma Pal
Issue 4
: 4900-4907
Research Article
Open Access
Examining the Impact of Premium Tea Consumption Trends on Lotus-Infused Tea Growth in Vietnam
Issue 4
: 4887-4899
Research Article
Open Access
Hustle Culture in Academia: A Study on Its Impact on Faculty Performance in Bangalore-Based Higher Education Institutions
Dr Jyothi M N ,
Dr Prashanth Kumar C P ,
Dr Bhavya Bhanu ,
Ms. Suma
Issue 4
: 4880-4886
doi: 10.61336/acr/25-04-06
Research Article
Open Access
Intergenerational Differences and their Impact on Quality of Work Life: Insights from Management Faculty in Higher Education
Dr Neha Bhandari ,
Dr Bhavini Patel ,
Prof. Nidhi Somani ,
Dr Mahesh Joshi
Issue 4
: 4868-4879
Research Article
Open Access
Indian Digitally Payment Systems: UPI, ULI, CBDC – Challenges, Opportunities, and Prospects
Dr Sadhana Prajapati ,
Prof. Sunil Kumar
Issue 4
: 4864-4867
Research Article
Open Access
Impact of Extending Lock-in Period on ELSS Funds: An Empirical Study of Indian Mutual Funds
Mr. Vaibhav Puranik ,
Dr Chintan Rajani
Issue 4
: 4856-4863
Research Article
Open Access
Consumer Ethnocentrism and its Impact on Consumer Buying Behaviour in Emerging Markets: Evidence from the Central India’s Two-Wheeler Market
Dr Prasanna S. Shemebekar ,
Prof Rohan Job ,
Dr Avinash Bhowate ,
Prof. Chaitanya A. Sakhare ,
Dr Swapnil N. Khorgade
Issue 4
: 4850-4855
Research Article
Open Access
Symbiotic Relation of CSR and Social Enterprise: A Theoretical Perspective
Palvinder Kour ,
Professor Dr Saurabh ,
Dr Syeda Shazia Bukhari ,
Dr Dinesh Kumar Pandey ,
Dr Anurag Pandey
Issue 4
: 4835-4849
Research Article
Open Access
AI as a Strategic Partner: Redefining the Role of Entrepreneurs and Managers in the 21st Century
Prof. Dr, Indira Dixit ,
Dr Vipin Thareja ,
Dr Gagan Mittal ,
Ms. Yogita Pareek
Issue 4
: 4826-4834
Research Article
Open Access
Assessing the Impact of Current Working Conditions on the Health of Laborers in the Indian Leather Industry
Faraz Khan ,
Asma Farooque ,
Syed Afzal Ahmad
Issue 4
: 4816-4825
Research Article
Open Access
Developing an Integrated Triangular Framework: Beyond Siloed Interventions in Vidarbha’s Persistent Farmer Suicide Crisis
Jyotish Werulkar ,
Milind Pande
Issue 4
: 4800-4815
Research Article
Open Access
Enhanced Image Synthesis with GANs: A Hybrid AE–VAE Based Generator Approach
Issue 4
: 4794-4799
Research Article
Open Access
The Role of Digital and Physical Touchpoints in Mitigating Brand Skepticisim and Enhancing Purchase Intentions in the Automobile Industry
Drashti Vaishnav ,
Dr. Ramesh Safare
Issue 4
: 4787-4793
Research Article
Open Access
Mapping the Interplay of Emotional Intelligence, Mental Health, and Adjustment: A Study among B.Ed. Interns
Pooja Rani ,
Dr Praveen Kumar T D
Issue 4
: 4779-4786
Research Article
Open Access
Employees’ Perceptions of Job Evaluation Practices: Evidence from the Textile Industry in Uttar Pradesh
Guneet Khanuja ,
Prof. (Dr.) Vaishali Dhingra
Issue 4
: 4771-4778
Research Article
Open Access
Publishing Of Reports Via Camunda Workflow Orchestration for A Financial Institute
Sandeep Kumar Biradhara Nanagowda
Issue 4
: 4764-4770
Research Article
Open Access
E-Commerce vs. Traditional Retail: A Data-Driven Comparison of Profitability and Sustainability
Issue 4
: 4746-4763
Research Article
Open Access
A Study on Behavioral Disruption among the Banking Workforce due to Application of Emerging Technologies in Workplace.
Premkumar, V. ,
Dr. Arivazhagan, R
Issue 4
: 4739-4745
Research Article
Open Access
Analysing Leadership Perception: The Role of Demographic and Professional Factors
Mr. Bhavesh N. Chandaria ,
Dr Amit Rajdev ,
Dr Krunal K. Bhuva
Issue 4
: 4730-4738
Research Article
Open Access
The Mediating Role of Trust in the Relationship Between Financial Service Quality and Customer Satisfaction
Richa Agarwal ,
Dr. Seema Sharma
Issue 4
: 4723-4729
Research Article
Open Access
Assessing Farmers’ Awareness Towards Banking Services in Haryana: A Financial Inclusion Perspectives
Dr. Rohtash Bhall ,
Dr Ganesh Chavan ,
Kavita Berwal ,
Dr. Indrajit Kumar ,
Dr. Sonu Dalal ,
Dr. Shveta Singh
Issue 4
: 4708-4722
Research Article
Open Access
The Dhoni Enigma: Emotion, Composure, and the Architecture of Reputational Capital in the Age of Large Language Models
Vigneshwaran SR,
Vinodhini Ranganathan
Issue 4
: 4694-4707
Research Article
Open Access
Digital Health for All: Building a Patient-Centered Public Health Framework through Telemedicine
Sudhinder Singh Chowhan ,
Nandan Mohan ,
Narayan Samayajna Nayak ,
Chandra pal Yadav
Issue 4
: 4694-4701
Research Article
Open Access
The Regional Rural Banks in India- Performance Evaluation on the Operation of Assam Gramin Vikas Bank
Dr. G.P. Bhandari ,
Dr. Analjyoti Basu ,
Dr. Anil Kumar Bhatia
Issue 4
: 4686-4693
Research Article
Open Access
Historical Text Comprehension Skills Among History Department Students from the Perspective of Faculty Members
Nabaa Faiq Habeeb Al-Mousawi ,
Prof. Sarmad Asad Khan Al-Daami
Issue 4
: 4679-4685
Research Article
Open Access
Leadership Styles in the Automobile Manufacturing Industry: An Optimization-Based Approach
Issue 4
: 4664-4678
Research Article
Open Access
Contemporary Legal Provisions under RERA: Strengthening Consumer Protection in India’s Real Estate Sector
Ms. Kajal Gupta ,
Prof. Dr. Tarkesh Mohila
Issue 4
: 4660-4663
Research Article
Open Access
Customer Orientation and Its Impact on Satisfaction: A Case Study of Divyam Infra Projects Pvt. Ltd., Jamnagar
Kariya Shruti Rajeshbhai,
Hemali Tanna,
Krunal K. Bhuva
Issue 4
: 4653-4659
Research Article
Open Access
Enhancing Construction Workforce Efficiency through Digital Training: An Empirical Study
Issue 4
: 4645-4652
Research Article
Open Access
Development and Validation of INSIGHT: A Non-Diagnostic Therapeutic Adjunct for Client Self-Exploration
Satish Narni,
Somasekhar Naraganti
Issue 4
: 4639-4644
Research Article
Open Access
Innovative Human Resource Management Practices at Selected Private Higher Education Institutions in Ethiopia
Wondimu Tadesse Dawo ,
Dr. Paidipati Gopala Krishna Murthy
Issue 4
: 4620-4638
Research Article
Open Access
Is Blockchain Backed Corporate Governance the Way Forward? – A Review and Future Research Agenda
Kumar Manaswi,
Priyanka Aggarwal,
Bharat Singh
Issue 4
: 4603-4619
Research Article
Open Access
Beyond the Day Job: Exploring the Moonlighting Behavior Among Young IT Professionals in Delhi NCR
Neha Shukla,
Amisha Gupta
Issue 4
: 4591-4602
Research Article
Open Access
Enhancing Marketing Intelligence with AI-Powered Knowledge Graphs Using Adaptive Prompt Engineering
Issue 4
: 4585-4590
Research Article
Open Access
Women Entrepreneurs and the Path to Financial Independence: Barriers and Balances
Pranoti Dixit ,
Prof. Indu Shukla
Issue 4
: 4578-4584
Research Article
Open Access
Investor Herding Behaviour During Financial Crises: A Comparative Study
Dr. Ajay Kumar Varshney ,
T Srimathi ,
Ankita Singh ,
Dr. Ritesh Gaurav ,
Dr Abhijit Pandit ,
Dr. Devendra H Lodha
Issue 4
: 4568-4577
Research Article
Open Access
Artificial Intelligence and Online Dispute Resolution in Consumer Tribunals
Dr. Sonal Sharma ,
Yash Raj Mishra ,
Ravinder Sharma ,
Dr. Rakesh Kumar ,
Dr. Rajesh Chandra Ranjan ,
Dr. Sarita Kumari
Issue 4
: 4561-4567
Research Article
Open Access
Student Satisfaction Under the Impact of Hostel Rental Service Quality: Empirical Evidence in Hanoi
Issue 4
: 4547-4560
Research Article
Open Access
Kinetic Reaction, Mechanism and Activation Parameter of Alkali Catalyzed Hydrolysis for Propyl Caprate in Water- Acetone Solvent System.
Issue 4
: 4541-4546
Research Article
Open Access
Indian Higher Education in Global Rankings - A Critical Review
Mr. Ashutosh Kumar ,
Dr Chintan Rajani
Issue 4
: 4526-4540
Research Article
Open Access
Quantifying Internationalization: A Data-Driven Institutional Assessment
Pragyan Patnaik ,
Dr. Vishal Doshi
Issue 4
: 4517-4525
Research Article
Open Access
Leveraging AI and ML in Digital Marketing Strategy for Industry
Dr. Mukesh Singh ,
Muralidar Nayak ,
Dr. R. V. Palanivel ,
Dr. Molly Chaturvedi ,
Dr. Ramchandra D. Patil ,
Pulkit Srivastava
Issue 4
: 4510-4516
doi: 10.61336/acr/25-04-07
Research Article
Open Access
Navigating the Future of Work: Exploring the Role of Artificial Intelligence in Enhancing Employee Experience and Organizational Culture
Baziga Farooq ,
Dr Anjali Sabale ,
Dr. Reetika Agarwal ,
Ashwini Shedthi ,
Vidushi Malik ,
Yogesh H. Bhosale
Issue 4
: 4502-4509
Research Article
Open Access
Measuring Technical Efficiency of Thai Oil Palm Production Using the Three-Stage Data Envelopment Analysis
Surakiat Parichatnon ,
Kamonthip Parichatnon ,
Poranee Loatong ,
Manote Rithinyo
Issue 4
: 4494-4501
Research Article
Open Access
Mapping Behavioural Biases in Investment Decisions: A Comprehensive Bibliometric Analysis
Ms. Pooja ,
Dr. Pooja Gupta
Issue 4
: 4478-4492
Research Article
Open Access
Celebrity Endorsement: Exploring the Effects of Celebrity Attractiveness & Credibility on Ad-Recall & Purchase Intention
Dr. Ashwinkumar A. Santoki ,
Ms. Lekhani Agrawal
Issue 4
: 4470-4477
Research Article
Open Access
Impact of Celebrity Endorsement and Advertisement Language on Consumer’s Purchase Intention for Nonalcoholic Branded Soft Drinks
Samir Dholakiya ,
Dr. Vishal Doshi
Issue 4
: 4462-4469
Research Article
Open Access
Spiritual Consumerism and Cultural Tourism: Understanding Visitor Motivations in Neo-Vaishnavite Sattras of Majuli, Assam
Chandan Jyoti Bezborah ,
Dimpi Gogoi ,
Suprotim Saikia ,
Soma Lyngdoh ,
Triranga Deka ,
Sanjoy Ronghang
Issue 4
: 4456-4461
Research Article
Open Access
Work-Life Balance and Occupational Stress Among Private Higher Education Faculty: An Empirical Study in Karnataka
Salim Malik A R ,
Dr. Rakesh Verma
Issue 4
: 4451-4455
Research Article
Open Access
Deep Learning–Based Multivariate Models for Bankruptcy and Litigation Risk Prediction
Pratik Badri ,
Anusha Nerella ,
Dr R Murugesan ,
Dr. K. Sundravadivelu
Issue 4
: 4442-4450
Research Article
Open Access
Consumer Protection Law in India: Challenges and Prospects in the Digital Age
Issue 4
: 4434-4441
Research Article
Open Access
The Role of Competition Law in Preventing Anti-Competitive Practices and Safeguarding Consumer Interests: Towards Consumer Welfare and Gender Equality in Employment
Dr. Abhijit Mishra ,
Dr. Nishi Kant Bibhu ,
Kumar Salva Raghuvanshi ,
Apurva Tiwari ,
Mr. Bishnanand Dubey
Issue 4
: 4427-4433
Research Article
Open Access
Evaluating Customer Satisfaction and Brand Perception of TRIBES India: An Empirical Study
Ajit N. Vachhani ,
Dr Chintan Rajani
Issue 4
: 4418-4426
Research Article
Open Access
The Impact of Working Capital Management on Profitability in Small and Medium Enterprises (SMEs)
Dr. CA. Mohit Bahal ,
Praveendas K ,
Monika Mittal ,
Raj Kumar Singh ,
Garishma Gulyani ,
Dr. Neelam Sheoliha
Issue 4
: 4408-4417
Research Article
Open Access
Financial Literacy and its Influence on Youth Investment Decisions
Renu Bala ,
Prof. Ningombam Jayanti
Issue 4
: 4400-4407
Research Article
Open Access
Modified Nelder-Mead Method in Microarray Data using Bi-Clustering
Anil Kumar R J ,
Veena M N ,
Niirmala M S ,
Nagendra Nath Giri
Issue 4
: 4385-4399
Research Article
Open Access
Exploring the Influence of AI-Powered Personalization Within the Metaverse Ecosystem
Issue 4
: 4376-4384
Research Article
Open Access
Impact of ESG Factors on Individual Investors' Decision-Making in the Indian Stock Market: An Empirical Study
Dr. Diksha Chaubey ,
Dr. Sneha Verma ,
Dr. Priya Yadav
Issue 4
: 4364-4375
Research Article
Open Access
What Impact do Green HRM Practices Have on Employee Green Behavior? Employee Engagement and Personality Traits
T. S. Sayeeswari ,
Dr. S.K.Manivannan
Issue 4
: 4357-4363
Research Article
Open Access
Fin Tech Transformation in India: Pathways of Innovation, Inclusion, and Regulatory Evolution towards 2047
Issue 4
: 4347-4356
Research Article
Open Access
Sustainable Brand Storytelling: The Role of Ethical Consumerism in Purchase Intentions
Dr. Neha Jain ,
Dr. Sudhir Atwadkar ,
Dr. Lowlesh Nandkishor Yadav ,
S. Jafar Sathik ,
Dr. Ratnesh Kumar Jain ,
Dr. T. Prem chander
Issue 4
: 4337-4346
Research Article
Open Access
Artificial Intelligence in Personalization and Its Impact on Consumer Trust: A Cross-Cultural Study of Digital Purchases
Dr. Neha Jain ,
Rajat Sahay Dubey ,
Dr. Lowlesh Nandkishor Yadav ,
G. Poongodi ,
Dr. Nishant Kumar ,
Dr. Shabbirali S. Thavara
Issue 4
: 4328-4336
Research Article
Open Access
Gamification, Consumer Engagement, and Behavioral Economics: Insights from E-Commerce Platforms
Manjula K. A ,
Dr. Ahab Rizvi ,
Dr. Lowlesh Nandkishor Yadav ,
Itam Urmila Jagadeeswari ,
Mrs. M. Ramadevi M.E. ,
Karthikeyan. P
Issue 4
: 4318-4327
Research Article
Open Access
Sustainability Narratives in Branding: The Role of Ethical Consumerism in Shaping Purchase Decisions
Dr. Badhusha M H N ,
Ghanshyam Pandey ,
Dr. Lowlesh Nandkishor Yadav ,
Dr. Chadalavada Lakshmi Nath ,
Dr. A. S. Narmadha ,
Dr. Saurabh Chandra
Issue 4
: 4308-4317
Research Article
Open Access
IKS in Indian Education: A Transformative Framework for Cultural Continuity and Academic Innovation
Issue 4
: 4299-4307
Research Article
Open Access
Digital Classrooms: ICT Tools for Enhancing Student Engagement and Learning Outcomes
Ms. A. N. Amrin Fathima ,
Dr Amarjot Verma ,
Dr Sagarika Dash ,
Mr. Yogesh Chandra Gupta ,
Ekta Yadav
Issue 4
: 4292-4298
Research Article
Open Access
Digital Nostalgia Marketing: How Past-Centric Ads Affect Gen Z Consumption
Dr Tapas Jain ,
Dr Vinod Kumar Mishra ,
Ms. Divya Kothari
Issue 4
: 4279-4291
Research Article
Open Access
Global Constitutionalism vs. National Sovereignty: Tensions in an Era of Geopolitical Fragmentation
Dr Priyamvada Tiwari ,
Mr. Keshav Jha ,
Swasti Jain ,
Prachi Mishra ,
Mr. Vaibhav Kumar
Issue 4
: 4274-4278
Research Article
Open Access
Assessing User Behaviour Toward Annual Subscription Purchases: A Netflix Case Study
Dr R K Srivastava ,
Dr Nirmala Joshi ,
Dr Pranjal Muley ,
Dr Brijesh Sharma
Issue 4
: 4260-4273
Research Article
Open Access
Impact of AI on Talent Acquisition and Performance Management: Transforming HR Practices for the Digital Era
Dr Neha Singh ,
Dr Divya Chauhan ,
Prof. (Dr) Sundram Priyadarshnie ,
Ms Shanky Yadav
Issue 4
: 4252-4259
Research Article
Open Access
Digital Health Innovation in Physiotherapy Practice: A Framework for Sustainable Healthcare Delivery and Quality Education in Emerging Markets
Chong Li Mei ,
Tan Seng Teck ,
Lim Swee Geok ,
Reynold Tom Fernandez ,
Mehdi Tesaloti ,
Chee How Liau ,
Syed Muhammad Fahim
Issue 4
: 4243-4250
Research Article
Open Access
Ethical Issues in the Media
Issue 4
: 4235-4242
Research Article
Open Access
Unlocking Employee Potential in BFSI: A Thematic Synthesis on Soft Skills Development and Its Challenges
Aayushi Pandey ,
Dr. Shivani Dhand ,
Dr Preet Kanwal ,
Dr Sandeep Kaur Radhawa
Issue 4
: 4217-4234
Research Article
Open Access
Performance And Perception of The Policyholders Towards Star Health Insurance
Padmavathi P P ,
Dr. G. Karunanithi
Issue 4
: 4213-4216
Research Article
Open Access
Evaluating Service Quality in Food Delivery: A Study Before and After Ai Integration
Sudipta Sarangi ,
Ojam Rushikeswar Reddy ,
Medha Kakde ,
Dr. Nandipati Sujitha ,
Dr. Palle Mahender ,
Dr Marri Veeraswamy
Issue 4
: 4205-4212
Research Article
Open Access
Dynamics of Demographic Transition: A study of Facts and Factors in Haryana
Preeti Gupta ,
Dr. Ramesh Chander
Issue 4
: 4190-4204
doi: https://doi.org/10.61336/acr/25-04-31
Research Article
Open Access
Linking Work–Family Integration, Organizational Climate, and Cognitive–Emotional Assets to Employee Commitment: An SEM Approach
Dr. T. Rani ,
Dr. S. Kalpana devi ,
Mr. Rishav Kumar ,
Dr. S. Nithyadevi ,
Dr. S. Devi Narayani ,
Ms. R. Sindhu Premalatha
Issue 4
: 4184-4189
Research Article
Open Access
Supply Chain Management in Automobile Sector: An Empirical Study of Chennai Manufacturing Hub
Eugene, J ,
Dr. Arivazhagan, R
Issue 4
: 4175-4183
Research Article
Open Access
The Weekend Effect in Crypto Momentum: Does Momentum Change When Markets Never Sleep?
Nidhi Kumari ,
Dr. Pratibha Wasan ,
Dr. Bhaskar Chhimwal
Issue 4
: 4165-4174
Research Article
Open Access
Studying the Influence of Cognitive Biases on the Investment Decision-Making of Retail Investors in India
Dr Richa Saxena ,
Aarav Chaturvedi ,
Aashna Bhatia ,
Arham Mehta ,
Arnav Chaudhari ,
Aryaman Jain
Issue 4
: 4156-4164
Research Article
Open Access
Digital Transformation in the Agriculture and Fisheries Sector for Sustainable Economic Development
Nursahdi Saleh ,
Muhammad Alwi ,
Samsul Bahri ,
Andi Gunawan Ratu Chakti
Issue 4
: 4149-4155
Research Article
Open Access
The Impact of AI-Powered Influencer Marketing on Consumer Engagement and Purchase Intent: An Indian Perspective
Issue 4
: 4131-4148
Research Article
Open Access
Zestimate vs. Reality: Benchmarking Automated Valuations against New York City Assessments
Dr. Sean W. Jordan ,
Dr. Ricardo Boeing
Issue 4
: 4117-4130
Research Article
Open Access
AI-Enhanced Personalization and Consumer Trust: A Cross-Cultural Study on Digital Buying Behaviour
Dr. Badhusha M H N ,
Shailesh Pandey ,
Dr K Kiran Kumar ,
Dr. Tnvr Swamy ,
Dr. Swati Chauhan ,
Dr. Keerthipati Kumar
Issue 4
: 4107-4116
Research Article
Open Access
Consumer-Centric Energy Use in Educational Institutions: A Machine Learning Approach to Predictive Consumption and Behavioral Insights
Ms. Preetha G. ,
Dr. Vignesh Karthik S.A. ,
Dr. Ameena Babu V. ,
Dr. Sagini Thomas Mathai
Issue 4
: 4096-4106
Research Article
Open Access
Beyond Engagement: AI-Enhanced UX Strategies that Build Loyalty and Conversions
Shailesh Pandey ,
Dr. C. JOHN PAUL ,
Vivek Kumar ,
Dr. R. D. Sathiya ,
Mrs. P. Kohila
Issue 4
: 4086-4095
Research Article
Open Access
The Impact of Augmented Reality (AR) on Television Advertising: A Consumer Perspective
Dr. C P Rashmi ,
Mr. Lalitank Jain ,
Dr. Neha Saroj ,
Dr. Ritu Bhavsar ,
Dr Ziliya K P
Issue 4
: 4073-4085
Research Article
Open Access
Real Time Financial Fraud Detection with Cognitive 6 G Networks and Distributed AI Autonomous Risk Management
Imran Khan ,
Chakravarti Japa ,
Kailasam Muthukumarasamy ,
Harshini Gadam
Issue 4
: 4063-4072
Research Article
Open Access
Redefining Teaching and Learning: The Role of E-Learning Courseware in Higher Education Institutions
Shereen Farhat ,
Ashok Kumar Upadhyay
Issue 4
: 4059-4062
Research Article
Open Access
Role of Upskilling in Apparel Manufacturing Sector: A Pilot Study
J. Shanthilakshmi ,
Ganesh Kumar Jayaraman ,
Anish Kumar.S ,
Gokul K
Issue 4
: 4049-4058
Research Article
Open Access
A Bibliometric Review of Women’s Entrepreneurial Contributions to Firm Growth and Success
Ms Kanika ,
Dr. Satish k Mittal ,
Dr. Samar Raqshin
Issue 4
: 4029-4048
Research Article
Open Access
The Psychological Dimensions of Walt Whitman's Cosmic Self: From Personal Identity to Universal Brotherhood
Issue 4
: 4022-4028
Research Article
Open Access
Renewables for Green Transition: A Policy Insight for Adoption of Technology by Consumers
Sarojkant Singh ,
Mridanish Jha ,
Cedric Goubert ,
Chinmoy Adak ,
Mudita Upamanyu
Issue 4
: 4012-4021
Research Article
Open Access
Fan Loyalty Continuum and Its Impact on Consumer Commitment in Sports.
Deiphibari Lyngdoh ,
Mohamed Prince Manamkandath ,
Dr. Shihabudheen Paikarathodi ,
Dr. P Prasanth ,
Mehjabin Manamkandath ,
Rinsha Kombath Asaraf
Issue 4
: 4001-4011
Research Article
Open Access
Strategic Channel Expansion, Market Development, and Fuel Economics: A Comprehensive Case Study of Maruti Suzuki India Ltd.
Dr Sumitra Roy ,
Souvik Datta ,
Sneha Dutta ,
Dr Samrat Ray ,
Uday Arun Bhale
Issue 4
: 3994-4000
Research Article
Open Access
Managing Diversity in a Hybrid Workplace
Shilpa Verma ,
Dr Swati Bansal
Issue 4
: 3966-3978
Research Article
Open Access
The Challenges and Role of AI in HRM: Opportunities and Ethical Challenges on HR Digitalization
Dr Roshni Jaiswal ,
Dr Akhilesh Kumar Dixit ,
Prof. (Dr) Tulika Saxena ,
Aditya Singh Yadav ,
Dr Nivedita Verma ,
Richa Singh
Issue 4
: 3952-3965
Research Article
Open Access
Sustainable by Choice: Understanding the Psychology Behind Eco-Friendly Consumer Decisions
Dr. Sunil Saxena ,
Dr. Swapnil Tawde ,
Manu T U ,
Dr. Sayak Gupta
Issue 4
: 3944-3951
Research Article
Open Access
The Personalization-Privacy Paradox in AR: Consumer Trade-offs Between Hyper-Relevant Experiences and Data Vulnerability
Issue 4
: 3934-3943
Research Article
Open Access
Ethics in Indian Business: Historical Perspectives and Contemporary Challenges
Saritha Anandapadmanabha Iyer ,
Michael Sammanasu Joseph ,
Mayarani Eswarikunjamma ,
Mallika Sankar
Issue 4
: 3929-3933
Research Article
Open Access
Navigating Sustainable Mobility Transitions: A Triadic Analysis of Policy, Economic Incentives, and Technology Adoption
Trishna Tamang ,
Tan Seng Teck ,
Chee How Liau ,
Lim Swee Geok ,
Reynold Tom Fernandez ,
Dihlvinder Kaur ,
Pradeep Radesh Sonar
Issue 4
: 3923-3928
Research Article
Open Access
Commercialism and Emotional Exhaustion: A Qualitative Study of Depression in Fast-Paced Business Environments
Prof (Dr) Neeta Gupta ,
Shaina Parveez ,
Dr Vandana Gaur ,
Dr Neha Rani
Issue 4
: 3910-3922
Research Article
Open Access
A Study of Effect of Neuro-Marketing Strategies for Luxury Brands of Cosmetic Products on Buying Decision
Rupali Gaikwad ,
Dr Roshni Sawant
Issue 4
: 3900-3909
Research Article
Open Access
Effect of Performance Management Systems on Employee Outcomes in NGO-Run Hospitals: The Role of Goal Setting, Feedback, Rewards, Training, and Work Environment
Manish Goswami ,
Dr Rinki Mishra
Issue 4
: 3889-3899
Research Article
Open Access
A study of impact of perception of quality of Electric Vehicles on purchase intention with reference to Madhya Pradesh, India
Mr. Ram Bhavesh Sharan ,
Dr Dhanashree Nagar
Issue 4
: 3879-3888
Research Article
Open Access
Smart Investing: Understanding Participant Default Investment Allocations in Retirement Plans
Issue 4
: 3871-3878
Research Article
Open Access
Quality-First Marketing in Higher Education: Insights from Select Cities of Uttar Pradesh
Shilpi Dubey ,
Sudhanshu Pandiya
Issue 4
: 3858-3870
Research Article
Open Access
Generational Differences in Smartphone Purchase Behavior: A Comparative Analysis of Social Media Marketing Strategies
Ishank Anchal ,
Dr Anuradha Tiwary
Issue 4
: 3846-3857
Research Article
Open Access
Strategic Co-Branding between Indian Men's and Women's Football Leagues: Opportunities for Equity, Visibility, and Commercial Growth
Prithu Sarkar ,
Dr Shatabdi Som ,
Dr Romica Bhat
Issue 4
: 3836-3845
Research Article
Open Access
Exploring the Link Between Economic Value Added, Leverage, and Capital Structure Decisions: A Multi-Stage Analysis of Indian Corporates
Amit Kumar ,
Dr Vijay Agrawal
Issue 4
: 3816-3835
Research Article
Open Access
Digital Marketing: A Transformative Shift in Social Media Marketing – Opportunities and Challenges
Rajendra Kumar V.R ,
Dr NARENDRA K ,
Dr G MURALI KRISHNA
Issue 4
: 3809-3815
Research Article
Open Access
Strategic International Expansion as a Mechanism for Mitigating Government Influence: A Marketing Perspective
Dr K. Srinivasan Assistant ,
Dr D. Janis Bibiyana
Issue 4
: 3802-3808
Research Article
Open Access
Understanding Subscription Models: How Psychology Shapes Customer Loyalty, Value Perception, and Cancellation Patterns
Prof. Anand Rajaram Gore ,
Dr P Marishkumar ,
Rithick K S ,
Dr K. Selvaraju ,
Trinkul Kalita ,
Dr Viji S
Issue 4
: 3794-3801
Research Article
Open Access
Beyond the Click: AI-Powered UX Strategies Driving Consumer Confidence and Conversion
Dr Prasad H K ,
Dr Balasaheb Kalhapure ,
Dr T. Mohanapriya ,
Meena Kumari Rella ,
Dr A. Devendran ,
Dr Shabbirali S. Thavara
Issue 4
: 3787-3793
Research Article
Open Access
AI-Powered Personalization in E-Commerce: Consumer Perceptions, Trust, and Purchase Decision-Making
Dr Ritesh Kumar Singhal ,
Dr Bhautik Alpeshkumar Patel ,
Dr Mayank Singh ,
Mr. Chatan Khanna ,
Gabriel Ayodeji Ogunmola ,
Yogesh H. Bhosale
Issue 4
: 3779-3786
Research Article
Open Access
Decoding Viral Marketing: A Structural Equation Modelling Approach to Investigate the Factors Affecting Consumer Purchase Intention
Sweety Sinha ,
Urooj Ahmad Siddiqui ,
Amit Kumar Khare
Issue 4
: 3768-3778
Research Article
Open Access
Impact of Secessionists Agitation on Political Security in Nigeria
Usman Alhaji Yusuf ,
Udoh Ubon Humapwa ,
Amiya Bhaumik ,
Amrita Ghosh ,
Fairuz Bin Kamarulzaman ,
Prof. Suleiman Bala Muhammad
Issue 4
: 3762-3767
Research Article
Open Access
Mapping Research Trends in Human Resource Development and Work Engagement: A Bibliometric Analysis Perspective
Tina Paul ,
Prof. (Dr) Anurag Pahuja
Issue 4
: 3749-3761
Research Article
Open Access
Promoting the China-Africa Joint Arbitration Center for Safeguarding the Belt and Road Initiative
Amiya Bhaumik ,
Amrita Ghosh ,
Shaharuddin Bin Mohd Satha ,
Professor Suleiman Bala Mohammed ,
Murthado M. Alao
Issue 4
: 3742-3748
Research Article
Open Access
International Migration, Brain Drain and the Development of the Third World
Amiya Bhaumik ,
Amrita Ghosh ,
Fairuz Bin Kamarulzaman ,
Prof. Suleiman Bala Muhammad ,
Murthado M. Alao
Issue 4
: 3735-3741
Research Article
Open Access
Ungoverned Spaces and the Dynamics of Kidnapping for Ransom in Zamfara State, Nigeria
Usman Alhaji Yusuf ,
Kaumi Muhammad Alhaji ,
Amiya Bhaumik ,
Amrita Ghosh ,
Fairuz Bin Kamarulzaman ,
Prof. Suleiman Bala Muhammad
Issue 4
: 3727-3734
Research Article
Open Access
Food Delivery Applications (FDA): A Review and Research Directions
Lakshay Khatana ,
Dr Syed Mohd Jamal Mahmood ,
Dr Azmi Khan ,
Dr Waseem Saeed Khan
Issue 4
: 3713-3726
Research Article
Open Access
Compensation Models and Corporate Finance: Bridging HR Policies with Economic Outcomes
Dr J. Salomi Backia Jothi ,
Dr Bharati Makhijani ,
Kulsoom Lateef ,
Dr D. Sasikala Devi ,
Mr. Sourabh Batar
Issue 4
: 3704-3712
Research Article
Open Access
Ordeals of Teaching Mathematics in Secondary Class: An Empirical Study
Sumar Vir Singh ,
Swati Agarwal ,
Deepshikha Saxena
Issue 4
: 3699-3703
Research Article
Open Access
Impact of RATR Scale on Branding of Management Institutes in India
Sonia M Periera ,
Dr Joyeeta Chatterjee ,
Dr Upasana Shukla ,
Mohan Chede ,
Dr Ajay Tekchandani ,
Dr Nitin Sharma
Issue 4
: 3684-3698
Research Article
Open Access
Optimization of Material Logistics in Civil Engineering Supply Chains: A Case Study Approach
Swapnil Raut ,
Seema Avinash Jagtap ,
Ghanshyam Pal ,
Rutuja Shinde ,
Ashwini Shanbhag ,
Sanjeev Chaudhari
Issue 4
: 3673-3683
Research Article
Open Access
Nifty 50 in Perspective: A Study of Returns, Drawdowns, and Systemic Investment Outcomes
Alok Kumar Pandey ,
Aman Kumar Jha
Issue 4
: 3668-3672
Research Article
Open Access
The Impact of Political Instability on Performance of Micro and Small Enterprises: A Case Study of Amhara Regional State, Ethiopia
Mohammed Hussen Ahmed ,
Dr. Tejal Shah
Issue 4
: 3661-3667
Research Article
Open Access
The Role of Village Women as the Main Support of The Family Economy in Indonesia
Risa Elvia ,
IM. Hambali ,
M. Ishaq ,
Umi Dayati
Issue 4
: 3651-3660
Research Article
Open Access
How Financial Literacy Moderate the Relationship Between Psychological Factors and Investors' Risk-Taking Behaviour?
Aarti Chauhan ,
Nishi Malik ,
Sudesh Chhikara
Issue 4
: 3639-3650
doi: https://doi.org/10.61336/acr/25-04-30
Research Article
Open Access
To analyze the mediating role of Digital Marketing on the Customer Engagement and Purchase Intention of Customers
Ms. Simran luthra ,
Dr Nidhi Gupta ,
Dr Rachna Arya
Issue 4
: 3627-3638
Research Article
Open Access
Levering Ai-Driven in Social Media Marketing: Shaping Consumer Behavior & Super Charging Sales Promotion
Prof. Dr R. Srikanth ,
Dr B. Bhavya ,
Parminder Kaur ,
Dr Aatish Zagade ,
Dr Sindhu AL ,
Dr A. Vini Infanta
Issue 4
: 3620-3626
Research Article
Open Access
Applying Fuzzy Based Multi-Criteria Decision-Making Method for Identification and Analysis of Stakeholders of an Information System: A Case Study
Virat Raj Saxena ,
Udai Shankar ,
Mohd. Sadiq ,
Rajeev Yadav
Issue 4
: 3613-3619
Research Article
Open Access
An Econometric Analysis of Cash Crop Exports and GDP Growth in India
Deepak Kaushik ,
S. N. Mahapatra
Issue 4
: 3608-3612
Research Article
Open Access
Cognitive Virtue of Artificial Intelligence in Digital Marketing Services
Sharon Sophia. J ,
Mercy Tom ,
Sanjeev Kumar Thalari ,
J. Basilea Catherine ,
Arunima Datta Choudhury
Issue 4
: 3599-3607
Research Article
Open Access
Fueling Growth: The Influence of Goal Orientation on Self-Regulation in Adolescent’s Learning
Aleena P Mathew ,
Sundaramoorthy Jeyavel ,
Kusum Mary George
Issue 4
: 3588-3598
Research Article
Open Access
Converging Management Wisdom and Digital Innovation: An Integrated Approach to Sustainable Competitiveness
Loganatha Prasanna. S ,
S. Ramanathan ,
Harish. M ,
A. Praveen Kumar ,
B. Senthil Kumar
Issue 4
: 3575-3587
Original Article
Open Access
Safeguarding the Digital Consumer: A Comparative Legal and Psychological Analysis of Dark Patterns in E-Commerce
Prithivi Raj,
Sobhagya Sundar Nanda,
Murtaza S. Noorani
Issue 4
: 3567-3574
Original Article
Open Access
Cross-Border Trade and Digital Payment: A New Paradigm in Global Business Management
Issue 4
: 3556-3566
Original Article
Open Access
Investigating the Cause–Effect Relationship Between Marketing Strategies and Purchase Intentions for Healthy Food Products
Deepti Taneja,
Pooja Rani
Issue 4
: 3547-3555
Original Article
Open Access
Neo-Banking Revolution in Selected Southern Districts of Karnataka- A Study on Customer Trust, Usage Patterns and Challenges
Girish V,
Prakash H V,
Kiran A S,
Rakesh N
Issue 4
: 3537-3546
Original Article
Open Access
Psyche To Policy: Cultivating A Sustainable Mindset
Issue 4
: 3528-3536
Original Article
Open Access
A Review of Digital Marketing Practices & Tools
Priyanka Rajak,
Akshita Sharma
Issue 4
: 3522-3527
Original Article
Open Access
Fueling Minds with Passion: Self-Regulation as the Key to Knowledge Management in E-Learning
Pratikshya Bhandari,
Yuedan Hu,
Bijay Sigdel,
Asmita Bhattarai
Issue 4
: 3513-3521
Original Article
Open Access
From Responsibility to Reputation: The Role of CSR in Shaping Brand Image and Performance in the Tourism Industry
Bijay Sigdel,
Pratikshya Bhandari,
Sudarshan Bhandari,
Gagan Acharya
Issue 4
: 3505-3512
Original Article
Open Access
The Role of Heuristics in Strategic Decision-Making Among Indian Startup Founders
Prachi Malgaonkar,
Kirtida Vora,
Aarti Vyas
Issue 4
: 3494-3504
Original Article
Open Access
Role of Design Thinking Approach on Sustainable Transport: A Study on Commuters Experience of Public Transport
Issue 4
: 3483-3493
Original Article
Open Access
The Role of Emotional Intelligence in Effective Management
M Umarani,
S Sujay Karthick,
Kavitha Ramu
Issue 4
: 3464-3470
Original Article
Open Access
Revolutionizing Enterprise Decision-Making: Leveraging AI for Strategic Efficiency and Agility
Naila Aaijaz,
Brijesh Shankarrao Deshmukh,
Mohit Kumar,
Nimit Sheth,
Prashant Mishra,
Vishal Kumar Jaiswal
Issue 4
: 3464-3470
Original Article
Open Access
The Doctrine of 'Clean Slate' and the Ineligibility of Promoters: A Study of Section 29A of IBC
Rahul Das,
Bhavana Sharma,
Manas Pal
Issue 4
: 3454-3463
Original Article
Open Access
Cartoon Retrieval using Deep Learning Approaches
Prem Singh M,
Sharath Kumar Y H
Issue 4
: 3442-3453
Original Article
Open Access
Consumer Decision-Making Framework for Circular Economy Oriented Products
Parul Gupta,
Anupama Prashar,
Ritu Srivastava,
Meeta Dasgupta
Issue 4
: 3418-3433
Original Article
Open Access
Forensic Science and the Judicial System: An Analysis of Post-Conviction Review and Exoneration
Manpreet Grewal,
Sourabh Batar,
Navpreet Singh
Issue 4
: 3412-3416
Original Article
Open Access
Navigating Financial Literacy for Human Security in Nigeria
Suleiman Bala Mohammed,
Usman Alhaji Yusuf
Issue 4
: 3405-3411
Original Article
Open Access
Exploring The Nexus Between Insecurity, Development, And Electoral Integrity: Implications For Local Governance In Nigeria
Isiaka Hassan Aliyu,
Abdulrahman Yusuf,
Abubakar Mohammed
Issue 4
: 3393-3403
Original Article
Open Access
Face Recognition using Local Feature Descriptors and Convolutional Neural Networks
Issue 4
: 3382-3392
Original Article
Open Access
Impact of AI-Driven Risk-Based Pricing on Loan Approval Efficiency in Rural Non-Banking Financial Services
Vaivaw Kumar Singh,
Kunal Sinha,
Sandeep Nath Sahdeo,
Neha Choudhary,
Rishika Gupta
Issue 4
: 3374-3381
Original Article
Open Access
The Role of AI in Digital Market Places: Enhancing E-Commerce of NTFPS to Support Environmental Sustainability
Biswanath Soren,
Shruti Sudha Mishra,
Snigdharani Panda
Issue 4
: 3360-3373
Original Article
Open Access
Examining The Reasons Behind Electoral Violence In Emerging Democratic Systems In Africa: Nigerian Democracy In Focus
Isiaka Hassan Aliyu,
Abdulrahman Yusuf,
Abubakar Mohammed
Issue 4
: 3351-3359
Original Article
Open Access
Voicing Equality: The Role of Corporate Messaging in Promoting Women’s Empowerment and SDG 5
Fuangfa Amponstira,
Pengfei Zhang,
Kun Wang
Issue 4
: 3342-3350
Original Article
Open Access
Political Leadership, Policy Innovation, and Sustainable Urban Governance: A Structural Equation Modeling Study of SDG 11 Implementation in Bangkok, Thailand
Sipnarong Kanchanawongpaisan,
Ratthaburut Khumsab,
Sidorova Elena,
Sri Rezeki
Issue 4
: 3331-3341
Original Article
Open Access
Strategic Corporate Communication for Gender Equality: Advancing SDG 5 through Internal Advocacy
Sarana Photchanachan,
Lukin Sergey,
Kun Wang
Issue 4
: 3323-3330
Original Article
Open Access
Corporate Governance and SDG 16: Enhancing Institutional Integrity through Ethical Business Practices
Suntirach Lerdmanee,
Sidorova Elena,
Kun Wang
Issue 4
: 3314-3322
Original Article
Open Access
Building Trust through Governance: Corporate Ethics and Their Role in Advancing SDG 16
Nuengruetai Champathin,
Jun Li,
Kun Wang
Issue 4
: 3305-3313
Original Article
Open Access
The Impact of Social Media Content on Domestic Tourism Among Chinese Tourists: A Case Study of Xiaohongshu and Douyin
Siyuan Zhang,
Chaiyot Sumritsakun,
Montri Singhavara,
Napat Ruangnapakul
Issue 4
: 3293-3304
Original Article
Open Access
Corporate Advocacy and Gender Equity: Aligning Communication with SDG 5 Goals in the Workplace
Phatthararuethai Kenikasahmanw,
Bezuglaya Victoria,
Kun Wang
Issue 4
: 3285-3292
Original Article
Open Access
The Impact of Youth Political Participation on Sustainable Development: A Case Study of Bangkok, Thailand
Sipnarong Kanchnawongpaisan,
Supakran Mangkronsurakarn,
Ratthaburut Khumsab,
Maleerat Chasungnoen,
Vasilevich Sergey,
Albert Efendi Pohan
Issue 4
: 3273-3284
Original Article
Open Access
A Hybrid Fuzzy AHP–TOPSIS Framework for Informal MSME Credit Scoring Using Non-Traditional Data in India
Veerendra Anchan,
George D'Lima,
Viral Panchal
Issue 4
: 3257-3272
Original Article
Open Access
The Roles of Personality and Behavior in Predicting a Social Media App Death
Emad AbouElgheit,
Zareef Mohammed
Issue 4
: 3242-3256
Original Article
Open Access
Digital Communication, AI, and Language Evolution: Understanding Online English in Industry 5.0
Abdul Rasheed P,
Krithika P,
Priyakant H,
Deepak Subhash Dixit,
Neha Jain,
Namrta jain
Issue 4
: 3233-3241
Original Article
Open Access
AI-Driven Brand Loyalty: How Machine Learning Personalization Strategies Foster Repeat Purchases in Digital Marketplaces
Kanumuri Vinod Varma,
Harish .M,
A. Devendran,
Pavithra M,
Sukhpreet Singh,
Yogesh H. Bhosale
Issue 4
: 3225-3232
Original Article
Open Access
AI and Consumer Psychology: Personalization, Ethical Nudging, and Digital Decision-Making
V. Deepa,
Sidharth Raja Halder,
Balasaheb Kalhapure,
Swapnil Sonkamble,
Chhaya Patel
Issue 4
: 3216-3224
Original Article
Open Access
Language, Social Media, and Digital Activism: AI’s Role in Shaping Public Policy and Industry Response
Hardeep Singh,
R .Rakesh,
Neha Jain,
Dhiraj Sharma,
Sunny Prakash
Issue 4
: 3207-3215
Original Article
Open Access
Visual Culture and Child Development in Laos: Representations of National Identity in Children’s Books after the 1975 Regime Change (1975–2022)
Vilaythong Suwannawong,
Niyom Wongpongkham,
Kittisan Sriruksa
Issue 4
: 3197-3206
Original Article
Open Access
The Strategic Influence of Sustainable Supply Chain Elements on Profitability in Beverage Manufacturing Companies
Le Tomasz Anh,
Dam Huy Khoi Nguyen
Issue 4
: 3190-3195
Original Article
Open Access
The Use of Generative AI in Government-to-Government (G2G) Governance: A Strategic Approach to Enhanced Public Administration
Madhu Bala Roy,
Abhishek Roy
Issue 4
: 3183-3189
Original Article
Open Access
Empowerment and Effectiveness in Nepal’s Public Banking: A Conceptual Synthesis of Women’s Leadership Challenges and Opportunities
Pratibha Bhusal,
Ashok Kumar Purohit
Issue 4
: 3176-3182
Original Article
Open Access
A Comparative Study of Regulatory Approaches to Fintech in India and Global Markets
Nihanshi Goyal,
Deepika Saxena,
Parminder Kaur Bajaj
Issue 4
: 3165-3175
doi: 10.61336/acr/25-04-29
Original Article
Open Access
The INCLUDE Framework: A Strategic HR Model for Inclusive Employment of Persons with Disabilities (PwDs) in India’s Hospitality Sector
Poonam Gahlot,
Priti Pandey,
Pooja Gupta
Issue 4
: 3137-3164
Original Article
Open Access
Understanding Student Loan Repayment: The Role of Sustainable Financial Behaviors, Financial Knowledge, and Bounded Rationality
Issue 4
: 3124-3136
Original Article
Open Access
Decoding the Consumer Mind: A Systematic Review of Technological Innovations and Applications in Contemporary Neuromarketing
Aurodeep Kamal,
Biswajit Das
Issue 4
: 3116-3123
Original Article
Open Access
A Study on the Dynamic Interrelationship Mechanism of Factors Influencing New Energy Vehicle Purchase Intention Based on DEMATEL-FCM Theory
Issue 4
: 3101-3115
Original Article
Open Access
Measuring the Service Quality of Indian Cryptocurrency Apps Using Text Mining & SERVQUAL Metrics
Mohd Moinuddin Mudassir,
Dr. R. Muthukumar
Issue 4
: 3092-3100
Original Article
Open Access
Critical Financial Barriers to Technology Adoption and Entrepreneurship in Rural India: A TISM Modeling Approach
Rajeev Kumar,
Vivek Kumar,
Virendra Kumar Vijay
Issue 4
: 3074-3091
Original Article
Open Access
A Cross-Sectional Study To Assess The Knowledge And Practices Of Personal Hygiene Among Visually Challenged Adolescents And Evaluating The Effectiveness Of Braille Charts On Imparting Hygienic Health Tips
Supraja Nagarathinam,
Arun R,
Rashmika C.A,
Krishna Prasanth Baalann,
Tamilarasi Anandbabu
Issue 4
: 3064-3073
Original Article
Open Access
The Rise Of Influencer Marketing: Consumer Trust And Brand Engagement In The Digital Era
Iti Dandona,
Shikha Shikha,
Ashwini T S,
Mala Dani,
P Sangeetha,
Sumit Gouraba Patra
Issue 4
: 3054-3063
Original Article
Open Access
An Empirical Study of Job Crafting as a Driver of Work Engagement
Moushmi Chakraborty,
Rashmi Farkiya, Gharia
Issue 4
: 3043-3053
Original Article
Open Access
Legal Framework Relating to Health and Occupational Safety for The Agricultural Workers in India
Keya Sarkar,
Manjula Raghav,
Namah ,
Atul Kumar,
Vaibhav Kumar
Issue 4
: 3038-3042
Original Article
Open Access
The Role of IPR in Climate Change and Green Technology Innovation
Anuj Kumar Sinha,
Nimisha Sinha,
Ankita Kumari,
Prachi Priyamvada,
Yogesh Chandra Gupta
Issue 4
: 3032-3037
Original Article
Open Access
Geopolitical Risks and Strategic Agility, Integration in Corporate Strategy Formation in Volatile Markets
Subashree. S,
M. Vidhya,
Neha Jain,
Roudaina Kamel Houjeir,
Kaushik Samanta FHEA,
Satuluri Padma
Issue 4
: 3023-3031
Original Article
Open Access
Nudging Sustainable Fashion Consumption: Segmenting Consumers by Propensity to Purchase Second-Hand Clothing
Gloria L. Preece,
Logan Schultz
Issue 4
: 3008-3022
Original Article
Open Access
An Application of Artificial Intelligence for Stock Market Prediction: A Conceptual and Bibliometric Study (1991-2024)
Santosh Kumar,
Mrigendra Nath Mishra,
Hemendra Sharma,
Manish Kumar,
Bipin Chauhan
Issue 4
: 2990-3007
Original Article
Open Access
E-commerce Evolution: Trends, Innovations, and Consumer Behaviour Dynamics in Social Commerce
C Pradgna,
. P Asha,
Sushma Raj
Issue 4
: 2981-2989
Original Article
Open Access
Use of jokes at stores and its impact on the satisfaction of Indian customers
Barnali Chaudhary,
Surbhi Raina,
Amitash Ojha
Issue 4
: 2968-2980
Original Article
Open Access
Understanding Brand Perception in the AI era: A ZMET-Based Study on Sustainability, Digitalization, and Customer Experience
Shivani Saini,
Debasis Chanda
Issue 4
: 2956-2967
Original Article
Open Access
Sustainability-Driven Business Models: Rethinking Strategic Management
Issue 4
: 2948-2955
Original Article
Open Access
Teaching Pedagogy in Management Schools for Finance and Operation Research
Chanika Gupta,
Kanika Parashar,
Pooja Bisht
Issue 4
: 2940-2947
Original Article
Open Access
An Empirical Study On The Impact Of The Rail One App On Passenger Convenience And Service Experience: A Sem Approach
J. Vijay Stanly,
J. Sheeba,
K. Arunachala Perumal
Issue 4
: 2931-2939
Original Article
Open Access
Green Fintech: Leveraging Technology for Sustainable Investment Solutions
Ankita Kumari,
Meghana C,
Geetha Iyer,
Alaknanda Lonare,
Ankitha Sharma
Issue 4
: 2923-2930
Original Article
Open Access
Sustainable ICT Practices in Education: Balancing Innovation and Digital Responsibility
Sneha Jha,
Mohanraj P,
Abhishek Sharma,
Megha Bakshi,
Manish Satpal
Issue 4
: 2915-2922
Original Article
Open Access
The Role of Privatization in Addressing Gender Inequality in Education: A Study of Haryana
Neeru Sharma,
Preeti Chhabra
Issue 4
: 2909-2914
Original Article
Open Access
From Influence To Identity: A Review Of Parasocial Relationships And Consumer Brand Attachment In The Social Media Era
Sunita Kumar,
Praveen Babu P,
Kalyani V,
Roy Mathew
Issue 4
: 2895-2908
Original Article
Open Access
HR Analytics for Predictive Talent Management: A Framework for Data-Driven Decision-Making
Raies Hamid,
Shaju Meetna,
Divya Thankom Varghese,
Prashantha Kumar O,
Sourbhi Chaturvedi,
Rajlaxmi Pujar
Issue 4
: 2883-2894
Original Article
Open Access
Social Media Marketing Activities & Online Shopping Behaviour of Pottery Consumers of Sagar District of Madhya Pradesh: A Framework Study Using PLS SEM
Vaishali Silakari,
Priti Goswami
Issue 4
: 2868-2882
Original Article
Open Access
Family ownership structure, accounting practices and financial inclusion: a meta-analysis of Tunisian banks
Issue 4
: 2863-2867
Original Article
Open Access
Exploring the Determinants of Teaching Quality in Academic Institutions of Afghanistan
Mohammad Bilal Tayeb,
Abdul Basir WatanYar,
Sajjad Ali Khan,
Irfan Ullah Khan,
Abdul Hakim Noori
Issue 4
: 2852-2862
Original Article
Open Access
Poverty Alleviation In Afghanistan With Special Reference To Saffron Cultivation and Related Employment Opportunities
Mohammad Bilal Tayeb,
Irfan Ullah Khan,
Sajjad Ali Khan,
Abdul Basir WatanYar,
Abdul Hakim Noori
Issue 4
: 2840-2851
Original Article
Open Access
Adoption Of Circular Economy Principles In Small And Medium Enterprises (Smes): A Systematic Literature Review
Manal Abdullah Almutlaq,
Ajesh Antony,
Chacko Jose P,
Balram Rao,
Shwetam Gupta,
Tejasvini Alok Paralkar
Issue 4
: 2823-2839
Original Article
Open Access
Nudging In Digital Environments: A Review Of Behavioral Economics Interventions And Consumer Decision-Making
Vagish Mishra,
Kaveri Khound
Issue 4
: 2810-2822
Original Article
Open Access
Augmented reality and purchase intention: How technological mediums elicit consumers' perception of self-uniqueness
Chun-Ming Chang,
Yun-Hao Sung,
Chia-Hui Yen,
Meng-Hsiang Hsu
Issue 4
: 2794-2809
Original Article
Open Access
Innovation at the Grassroots: From Competition to Opportunity
Jitendra Aherkar,
Nirmala Namdeo Pawar
Issue 4
: 2791-2793
Original Article
Open Access
Rethinking Resilience: A Multilevel Conceptual Model Linking Emotional Intelligence to Workplace Sustainability
Deepika Swain,
Rekha Kanodia,
Shweta Tripathi,
Ipsa Saxena,
Mani Manjari,
Rohtash Kumar
Issue 4
: 2785-2790
doi: 10.61336/acr/25-04-06
Original Article
Open Access
Advanced People Management Approaches in E-Marketing and Corporate Performance
Sanghamitra Das,
Sarjue Pandita,
Manu Priya Gaur
Issue 4
: 2771-2784
Original Article
Open Access
Cross-Cutting Social Dynamics in Marketing: Unveiling the Experiences of Overlooked Consumer Segments
Ruchika Nayyar,
Tr Pandey,
Jigisha Srivastava,
Shashikala Patil,
Anirudh N M
Issue 4
: 2760-2770
Original Article
Open Access
Digital Footprints and Personalized Advertising: How Consumer Informatics Shapes Buying Intentions
Sunny Gupta,
Anish John A,
Sagar S Lalka,
Deep Murzello,
G. Lenin Kumar,
Siny Philip
Issue 4
: 2751-2759
Original Article
Open Access
China’s Strategic Navigation of Globalization: Institutional Reforms, Trade Policy, and Business Implications
Ellias Aghili Dehnavi,
Kanan Ahmadzada
Issue 4
: 2740-2750
Original Article
Open Access
An Empirical Study on Women Entrepreneurship Development Model through SHG in Odisha
Pravati Bhoi,
Dindayal Swain,
Bhagirathi Nayak
Issue 4
: 2730-2739
Original Article
Open Access
Exploring the Marketing Communication Strategies for the Upliftment of Rural Women Farmers in Odisha: A Study of an Empirical Sequential Method
Deepti Saksena,
Dindayal Swain,
Bhagirathi Nayak
Issue 4
: 2720-2729
Original Article
Open Access
The 42 Vs of Big Data
P. Sobha Rani,
T. Geeta Madhuri Naidu
Issue 4
: 2710-2719
Original Article
Open Access
AI-Driven Socioeconomic Modeling: Income Prediction and Disparity Detection Among U.S. Citizens Using Machine Learning
Syed Ali Reza,
Md Khalilor Rahman,
Md Sazzad Hossain,
Md Nazmul Shakir Rabbi,
Abdul Quddus Mozumder,
Saniah Safat,
Maksuda Begum,
Md Wasim Ahmed,
Md Abdul Ahad
Issue 4
: 2694-2709
Original Article
Open Access
From Clicks to Conversions: AI's Role in Influencing Consumer Trust, UX, and Digital Buying Behavior
Venkata Krishna Patibandla,
T Kamraju,
M S R Seshagiri,
G Arun Kumar,
Dipak Sopan Umbarkar
Issue 4
: 2684-2693
Original Article
Open Access
The Psychology of Subscription Models: Exploring Consumer Retention and Value Perception in the Digital Economy
S. Dhivya,
Zamarrud Ansari,
Akansh Garg,
Balasaheb Kalhapure,
Babasaheb ,
Sapna Sharma,
Madhuri Shah
Issue 4
: 2675-2683
Original Article
Open Access
Bridging Language Barriers in Education and Industry through AI and Real-Time Translation Technologies
Hardeep Singh,
Neha Jain,
Munianjinappa. K,
Tushti Sharma,
Debbarna Mukherjee
Issue 4
: 2666-2674
Original Article
Open Access
Differently abled women and employability – Are Women with Disabilities at a Greater Disadvantage?
Neeta Sinha,
Supriya Pal,
Niyati Shah,
Aishwarya Vishwakarma,
Anmol Mathur
Issue 4
: 2655-2665
Original Article
Open Access
Workplace Diversity and Its Impact on Employee Performance and Satisfaction
Kiruthiga V,
D.S.B. Pallavi,
Akansh Garg,
Sakshi Solanki,
Rohit Landge,
Manjushri Janardan Yadav
Issue 4
: 2645-2654
Original Article
Open Access
Influence of Herd Behaviour on Investment decisions: a review of literature using Bibliometric analysis
Kanika Bhambri Bajaj,
Amarjeet Kaur Malhotra
Issue 4
: 2632-2644
Original Article
Open Access
An Analytical Assessment of Patient Perception and Service Delivery Quality under the Ayushman Bharat Digital Mission: A Socio-Economic Comparative Study in South Mumbai using the SERVQUAL Framework
Megha S Somani,
Veena V Singh
Issue 4
: 2616-2631
Original Article
Open Access
An Examination of the Policies and Practices for Human Resource Accounting Disclosures in Indian Public Sector Banks' Annual Reports (Post Mega Merger 2020)
CA Bijaya Laxmi Thapliyal,
Rahul Raj,
Kamal Pant
Issue 4
: 2604-2615
Original Article
Open Access
Predictive HR Analytics: Forecasting Employee Turnover Through Machine Learning Models
Shilu Varghese,
Lakshmi R B,
Geethanjali Manikrao Patil,
Nikitha S Thomas,
Hemavathi T
Issue 4
: 2588-2603
Original Article
Open Access
A Study on Impact of Credit Risk on The Financial Stability of Royal Enfield
S. Ramanathan,
Loganatha Prasanna. S,
Chidambaram. Al,
P. Mohanraj
Issue 4
: 2573-2587
Original Article
Open Access
Decoding The Conscious Consumer: A Managerial Perspective on Ethical Decision Making
Kavitha R,
M. Jaiganesh,
A. Praveen Kumar,
Harish. M,
R.S. Tharini,
A. Ashwini
Issue 4
: 2558-2572
Original Article
Open Access
Buy Now, Regret Later"? A Review Of Instant Gratification And Post Purchase Dissonance In E-Commerce
Anshu Lochab,
Poonam. Khurana,
Madhu Arora,
Swati Narula,
Renuka Kapoor
Issue 4
: 2545-2557
Original Article
Open Access
Is ESG losing its lustre?
Issue 4
: 2536-2544
Original Article
Open Access
Sustainable Indices in India and Abroad
Issue 4
: 2525-2535
Original Article
Open Access
Examining the Influence of Perceived Risk on Online Purchase Intention: A Structural Equation Modelling Study Leveraging Multigroup Analysis
Issue 4
: 2508-2524
Original Article
Open Access
Appropriate HRM Practices for Small and Medium Enterprises
Anirudh N M,
Arjun Kumar K V,
Praveen M V,
Sunil Kumar V,
Manasa J
Issue 4
: 2500-2507
Original Article
Open Access
Why Brands Take a Stand: A Qualitative Study of Consumer-Perceived Antecedents of Brand Activism in Banking
Rajnigandha Singh,
Aditya Shankar Mishra
Issue 4
: 2488-2499
Original Article
Open Access
Balancing Human Touch and Technological Innovation:Understanding Human–Robot Interaction in Luxury Hospitality through the Lens of Uniqueness and Social Exchange Theory
Issue 4
: 2477-2487
Original Article
Open Access
Green Marketing and Its Influence on Sustainable Consumer Choices
Shubhendu Shekher Shukla,
Namita Rajput,
Amit Joshi,
G. Arun Kumar,
Jayashree Patil,
Naveen Kumar Singh
Issue 4
: 2461-2476
Original Article
Open Access
Distribution Efficiency and Non-Moving Stock Management in the Footwear Industry: A Review of Best Practices, Challenges, and Liquidation Strategies in the Eastern Zone of India
Vijay Wadhwani,
Sunil Rai,
Mohd Imran Khan
Issue 4
: 2451-2460
Original Article
Open Access
AI-Based Employee Performance Prediction Using Natural Language Processing
G. Pandi Selvi,
Subhadeep Sircar,
Sharmili Banik,
G. Rajathi,
Mayank Raj,
P. Ganapathi
Issue 4
: 2444-2450
Original Article
Open Access
Consumer Perceptions and Behavioral Intentions Toward the Circular Economy in India
Issue 4
: 2438-2443
Original Article
Open Access
The TalentPlus Strength Report – Reliability and Validity
Ashish Ambasta,
Shyamasree Chakrabarty,
Basant Kumar
Issue 4
: 2423-2437
Original Article
Open Access
An Analytical Study on The Perception and Approach of Mutual Funds Distributors Towards ESG Themed Mutual Funds
Prashant Mishra,
Shraddha Daftardar,
Sonali Parchure
Issue 4
: 2408-2422
Original Article
Open Access
Green Supply Chain Effectiveness and Corporate Accountability as Drivers of Climate Change Mitigation: Mediating Role of Sustainable Practices and Moderating Influence of CSR Activities
Nargis Begum,
Mohd Shahid,
Naincy Priyadarshini,
Reena Hembram
Issue 4
: 2395-2407
Original Article
Open Access
Understanding Sustainable Consumer Behavior: A Meta-Analytic Review Of Green Purchase Drivers
Issue 4
: 2388-2394
doi: https://doi.org/10.61336/acr/25-04-10
Original Article
Open Access
AI Recommendations: Benefit or Burden for Customer Satisfaction? Value Preferences Emerge as a Decisive Factor on E-commerce Platforms
Issue 4
: 2374-2387
Original Article
Open Access
Fintech Adoption In Urban India: A Study of Usage Patterns and Preferences in Chennai
G. Sankararaman,
S. Suresh,
Pg. Thirumagal,
V. Rengarajan,
R. Natarajan
Issue 4
: 2367-2373
Original Article
Open Access
Advancement in Handicraft Techniques: Traditional Skills with Contemporary Market Demands
Rimi Moitra,
Sunitha Chakravarthy,
Laxman Narayanrao Renapure,
Raj Kumar Singh,
Sehrish Javaid
Issue 4
: 2361-2366
Original Article
Open Access
Electoral impact on equity and reactionary sectoral market movement reflecting consumer and investor sentiments
Christina Shiju,
Monali Sharma,
Rishikesh W
Issue 4
: 2346-2360
Original Article
Open Access
Impact of Brand Equity and Its Elements on Consumer Purchase Intentions with Regards to Samsung Electronics India Pvt. Ltd
Shilpa Bhatia,
Nidhi Tandon
Issue 4
: 2339-2345
Original Article
Open Access
Challenges and Role of Innovation, Entrepreneurship, and Startup for Economic Growth of India in the 21st Century
Namita Gupta,
Prem Shankar Gupta,
John E P,
Siddhaarth . R Dhongde,
Revati Ramrao Rautrao,
Khushi Singh
Issue 4
: 2323-2338
Original Article
Open Access
Chat Gpt And Super Intelligence: Revolutionizing Human-Computer Interaction For The Future Of Work In The Ai Era
A. Narasima Venkatesh,
Gokul C
Issue 4
: 2315-2322
Original Article
Open Access
Finding the Missing Link: The Role of Individual Accountability in Enhancing Employee Engagement for India’s Pharmaceutical Sector
Shyamasree Chakrabarty,
Pragati Chauhan,
Ashish Ambasta
Issue 4
: 2307-2314
Original Article
Open Access
Stress and Coping: A Historical Perspective
Issue 4
: 2298-2306
Original Article
Open Access
The Impact of AI-Powered Chatbots on Consumer Purchase Decisions in E-commerce
Shalu Khandelwal,
Himanshu Gaur,
Sonika ,
Aakriti Batra,
Naina ,
Romita Khurana,
Priya Singh
Issue 4
: 2284-2297
Original Article
Open Access
The Impact of AI-Powered Personalization on Consumer Trust in Digital Marketing Strategies: Evidence from E-Commerce
Issue 4
: 2272-2283
Original Article
Open Access
Health Technologies In Rural Areas: Assessing Public Acceptance And Identifying Opportunities
J Josephine Lalitha,
R Geethalakshmi,
C Thiyagarajan,
S Jaishree
Issue 4
: 2261-2271
Original Article
Open Access
Anchored in Bias: A Study of Behavioural Investment Patterns Among Retail Employees in NCR’s Private Sector
Pooja Gahlot,
Kanika Sachdeva
Issue 4
: 2251-2260
Original Article
Open Access
Decoding the CSR and Employee Satisfaction Linkage: A Data-Driven Scientometric Exploration
Shiva Ram Patnaik,
G Aditya Prasad Patro,
Ratnamanjari Mishra,
Nargis Begum,
Manisha Sahu,
Bikash Jethy
Issue 4
: 2237-2250
Original Article
Open Access
Bridging the Gender Gap: Digital Financial Literacy and Its Role in Women’s Empowerment
Issue 4
: 2229-2236
Original Article
Open Access
AI Based Enhancing Financial Literacy and Personal Investment Decisions
Nitin Kulshrestha,
Mayank Malviya,
Divya V Balaji,
Prajakta D Vaikos,
Biswo Ranjan Mishra,
Janet Jyothi Dsouza
Issue 4
: 2214-2228
Original Article
Open Access
Rethinking Market Inclusivity: A Strategic Approach to Reach Diverse Consumer Segments
Saju K,
Swati Tiwari,
Chaitali Chandarana,
Manu Priya Gaur,
Sapna Kumari,
Surbhi Roy
Issue 4
: 2203-2213
Original Article
Open Access
Examining the Linkage Between Supervisor Support and Quality of Work Life Through Work Family Conflict
Vadlatal Sindhura Lakshmi,
Kalpana Koneru
Issue 4
: 2191-2202
Original Article
Open Access
Exploring Sustainable Consumer Behavior: A TPB-Based Study On Second-Hand Purchase Intentions
Anu Bhardwaj,
Kanishka Sethi,
Ashneet Kaur,
Seema Wadhawan,
Nidhi Gupta
Issue 4
: 2180-2190
Original Article
Open Access
Social Media Influencers and Their Impact on Destination Selection: A Review of Existing Literature
Diksha uniyal,
Mayank Pant,
Vasim Ahmad
Issue 4
: 2163-2179
Original Article
Open Access
Mindfulness, Digitization, and Employee Well-being: The Critical Role of Supportive Supervisor Communication
Adesh Sharma,
Paramjit S. Lamba,
Neera Jain
Issue 4
: 2142-2150
Original Article
Open Access
Alone Together: The Mental Health Costs of Online Gaming and Social Networking Addiction Among Youth
Issue 4
: 2124-2141
Original Article
Open Access
Cross-Boundary Innovation by Established Brands in The Chinese Market: The Mediating Role of Consumer Inspiration
Issue 4
: 2111-2123
Original Article
Open Access
Bridging the Gap of The Role of Independent, Mediating, and Moderating Factors in Hospital Selection of Healthcare Facility with Special Reference to Ayushman Bharat: A systematic Literature Review
Sudir Padroo,
Sumita Dave,
Bhawna Sharma
Issue 4
: 2081-2110
Original Article
Open Access
Demystifying Sentiment Analysis into Customer Relationship Management Systems: A Bibliometric Approach Utilizing Scopus Database
Sampada Mashirkar,
Rahul Sharma,
Amit Kumar,
Ritika Mohta,
Ashima Varghese
Issue 4
: 2071-2088
doi: 10.61336/acr/25-04-06
Original Article
Open Access
Reconnoitering the Association among Ethics and Knowledge Management Strategies: A Conceptual Framework for Organizational Effectiveness
Nishant Gaur,
Vikas Gupta,
Latika Sharma,
Govind Murari Upadhyay,
Sukhvinder Singh
Issue 4
: 2057-2070
Original Article
Open Access
A Review of Green Banking Research in the Past Three Decades: A Bibliometric Analysis
Riddhi Bharatkumar Joshi,
Preeti Mishra
Issue 4
: 2038-2056
Original Article
Open Access
Excelling Globally: The Power of Soft Skills Beyond Academic Achievement
Anita Ahuja,
Sapna Adwani,
Barkha Agrawal
Issue 4
: 2029-2037
Original Article
Open Access
Influence of Gen Z Consumer Behavior on Branding Techniques
Chaitanya Koneti,
A. Seetharaman,
K. Maddulety
Issue 4
: 2014-2028
Original Article
Open Access
Consequences of Social Media Marketing for Customer Engagement
Nirupama Mohanty,
S Sumiya,
Shagufta Parween,
Anjali Gupta,
Thiruma Valavan A
Issue 4
: 2004-2013
Original Article
Open Access
Decoding Consumer Choices: An Analysis Of Factors Influencing Organic Food Purchasing Behavior In Bangalore Through The Consumer Decision-Making Model
Issue 4
: 1991-2003
Original Article
Open Access
Impact of India’s Digital Personal Data Protection Act, 2023 on AI-Powered Consumer Profiling in E-Commerce: An HR Perspective
Koyel Roy,
Suman Cholli,
Uttam Kumar,
Sunita Banerjee,
Rakesh Kumar,
Chanchal Mandal
Issue 4
: 1982-1990
Original Article
Open Access
Artificial Intelligence and the Judiciary: Transforming Legal Systems Through Data-Driven Innovation
Manya Gupta,
P. Mathiyalagan
Issue 4
: 1975-1981
Original Article
Open Access
The Influence of Organizational Factors on Employee Development Using Employee Performance Among Nurses
Deva Kumar S,
C Suseendar,
Richard K,
Suganya Bharathi S
Issue 4
: 1968-1974
Original Article
Open Access
Adoption of AI in Indian Msmes: Benefits, Challenges, and Future Prospects
M. Dhanalakshmi,
Jith ,
Sundhara Moorthy.V,
M. Paulmurugan,
Ramesh Kumar,
Kismat Kaur
Issue 4
: 1961-1967
Original Article
Open Access
Dynamic Pricing Strategies Using Machine Learning in E-Commerce
R. Karthiga,
Syed Siraz,
M. Paulmurugan,
Aartheeswari E,
Sundarapandiyan Natarajan,
K. Akila
Issue 4
: 1951-1960
Original Article
Open Access
An Empirical Study on the Impact of Geographical Location on Workforce Decision-Making in Dynamic Workplaces
Vaishali Verma,
Santhi Narayanan,
Daleep Parimoo
Issue 4
: 1941-1950
Original Article
Open Access
Ingratitude in Corporate Culture: A Quantitative Study on Employee Dissatisfaction
Issue 4
: 1932-1940
Original Article
Open Access
Pricing And Prejudice: How Promotional Discounts Affect Consumer Attitudes Toward Brands Linked with Marginalized Identities
Sanghamitra Das,
Anuradha ,
Neeru Chaudhary
Issue 4
: 1918-1931
Original Article
Open Access
Impact of Entrepreneurial Orientation on MSME Performance: A Moderated Mediation Analysis
Satyakama Mishra,
Pallavi Mishra,
Saroj Kanta Biswal,
Uma Sankar Mishra,
Arpita Goyal
Issue 4
: 1903-1917
Original Article
Open Access
Sustainable Reporting in a Global Context
Issue 4
: 1891-1902
Original Article
Open Access
Antecedents and consequences of organizational trust: Test of a latent variable model
Issue 4
: 1863-1873
Original Article
Open Access
AI-Driven Decision Support Systems: Empowering Startups, MSMEs, and Industry Innovation
Om Prakash Pujahari,
Neetu Malhotra,
Surender Khan,
Renu Sigh Malik,
Preeti Singh,
Neha Upadhyay
Issue 4
: 1855-1862
Original Article
Open Access
Assessing the Effectiveness of Cybersecurity Frameworks in Preventing Online Transaction Fraud in E-Commerce Platforms
Suresh V,
Krithika P,
Abhay Jain,
Megha Sharma,
Akansh Garg,
Nishtha
Issue 4
: 1847-1854
Original Article
Open Access
The Role of Augmented Reality in Enhancing the Online Shopping Experience
Abhijit Pandit,
Sudheer Nandi,
Simran Waraich,
T. Priyanka,
Anju Lata Gajpal
Issue 4
: 1839-1846
Original Article
Open Access
Blockchain and Smart Contracts for Transparent and Fraud-Resistant Digital Advertising
Mohd Irfan,
Anubhav Nath Tripathi,
Mohammad Osama,
Ugrasen ,
Mohd Affan Ansari,
Name-Shaniya Noor Fatma
Issue 4
: 1822-1838
Original Article
Open Access
Financial Literacy in the Age of EdTech: A Conceptual Model for Adaptive Learning Platforms
Anudeep Arora,
Jatin Kumar Lamba,
Amit Gupta,
Vandana Rastogi,
Devkanya Gupta
Issue 4
: 1816-1821
doi: 10.61336/acr/25-04-08
Original Article
Open Access
The Role of Emotional Intelligence (EI) in Modern HR Practices
Mahendra Pratap Singh,
Anurag Agarwal
Issue 4
: 1803-1815
Original Article
Open Access
Gamified Learning through ICT: Transforming Student Engagement in the 21st Century
Roopa Shettigar,
Nirzar Kulkarni,
Muhammad Najmi Mohd Radhi,
Sourabh Batar,
Shaheda Sheikh
Issue 4
: 1793-1802
Original Article
Open Access
The Effect of Human Resources Audits and Employees Engagement on Employee Performance
Mohsin Shaikh,
Shivendra Mathur,
Ravinarayana K.S,
. V. Umamaheswari,
Biswo Ranjan Mishra,
N. Jayamma
Issue 4
: 1779-1792
Original Article
Open Access
Marketing to the Next Billion: Strategies for Emerging Markets in the Mobile Era
V. S. Sheeja,
C. Sundar,
G. Aravindhan,
M. Kameswari
Issue 4
: 1770-1778
Original Article
Open Access
A Case Study of the Financial Analysis of Picxar Films and Animation
Seema Shokeen,
Vinita Tomar,
Pooja Singh,
Suman Solanki
Issue 4
: 1763-1769
Original Article
Open Access
The Role of Budget Planning and Control with the Mediating Effect of the Budget Process on Firm Performance
Issue 4
: 1753-1762
Original Article
Open Access
Navigating the New Normal: Exploring the Impact of Remote and Hybrid Work Models on Employee Engagement and Organizational Agility
Issue 4
: 1739-1752
Original Article
Open Access
Consumer Empathy Management Redesigning Brand Strategies in the Age of Emotional Commerce
S. Lakshmi,
K. Punitha,
S Rajkamal,
Kalaivani E,
Shankari S,
R. Suganya
Issue 4
: 1728-1738
Original Article
Open Access
Women Entrepreneurship: Challenges, Opportunities, And Future Prospects
Sangeetha D,
Jyoti Pradhan,
Padmashree P,
Bharath B
Issue 4
: 1718-1727
Original Article
Open Access
Artificial Intelligence-Powered Recruitment Transforming Talent Acquisition through Intelligent Automation
Arup Roy Chowdhury,
Reena Mahapatra Lenka,
Kavitha Dasari,
Sirisha Charugulla
Issue 4
: 1710-1717
Original Article
Open Access
Islamic Fintech as a Catalyst for Sustainable Financial Behavior: Evidence from Consumers of Saudi Islamic Banks
Osama M. Al-Hares,
Ihab K. Magableh,
Maher H. Mahrouq,
Ashraf K. Magableh,
Mahabba I. Magableh
Issue 4
: 1695-1709
Original Article
Open Access
Organizational Behavior and Strategic Adaptation in Islamic Microfinance: Implications for Consumer-Centric Competitive Advantage
Osama M. Al-Hares,
Ihab K. Magableh,
Maher H. Mahrouq,
Ashraf K. Magableh,
Mahabba I. Magableh
Issue 4
: 1681-1694
Original Article
Open Access
BRSR Reporting in India – A New Paradigm
Issue 4
: 1669-1680
Original Article
Open Access
Workplace Ostracism and Individual Performance: Mediating Effect of Organizational Support and Moderating Influence of Personality in India’s IT Sector
Babin Dhas Devadhasan,
Catherene Julie Aarthy. C
Issue 4
: 1656-1668
Original Article
Open Access
The Role of Artificial Intelligence in Shaping Consumer Attitudes towards Sustainable Omnichannel Retailing
Vidhisha Vyas,
Badal Rathore,
Kalpana
Issue 4
: 1645-1655
Original Article
Open Access
The Rising Tide of Gratitude Science: A Bibliometric Exploration
Issue 4
: 1633-1644
Original Article
Open Access
Conceptual Framework of Economic Coercion under Commercial Law
Issue 4
: 1626-1632
Original Article
Open Access
Consumer Purchase Decision Making for Sustainable Products: An Integrative Review and Conceptual Framework
Steffi Sinha,
Ritu Srivastava
Issue 4
: 1601-1625
Original Article
Open Access
Optimizing Deepfake Image Classification with Transfer Learning: Insights from Models Inception V3 and Inception V4
Salina Adinarayana,
Bhuvan Unhelkar,
Siva Shankar S
Issue 4
: 1586-1600
Original Article
Open Access
A Deep Learning Framework for Multimodal Cardiovascular Disease Prediction Using Structured and Unstructured Data
Parasana Sankara Rao,
Bhuvan Unhelkar,
Siva Shankar S
Issue 4
: 1577-1585
Original Article
Open Access
The Impact of Artificial Intelligence Application Towards Digital Marketing
M. Ruby Evangelin,
A . Gokulakrishnan,
M.Prabhakar Christopher David,
P. Sasikumar
Issue 4
: 1567-1576
Original Article
Open Access
Quiet Quitting and the Disengaged Workforce: A Conceptual Perspective on Organizational Citizenship Behavior
Monika Kulshreshtha,
Saurabh Trivedi,
Neha Sharma,
Malavika Srivastava,
Ekta Rastogi
Issue 4
: 1561-1566
Original Article
Open Access
Chatbots as HR Assistants: Impact on Employee Satisfaction and Query Resolution
Tharini. S,
A. Poornima,
Sowmiya. M,
Thandauthapani. A
Issue 4
: 1553-1560
Original Article
Open Access
The Impact of AI-Powered Recommendations on Online Purchase Decisions: A Consumer Perspective
Surya Kant Sharma,
Sunita Mehta,
Manu T U,
Ashish M Puranik,
Raj Kumar Singh,
Vibhuti sharma
Issue 4
: 1542-1552
Original Article
Open Access
Numerical Methods for Solving PDEs in Finance: Finite Difference Techniques for Option Pricing Models
Issue 4
: 1533-1541
Original Article
Open Access
Digital Literacy in Higher Education: Preparing Students for Future Workplaces
Shivani Wadhwa,
Bharti Rana,
Kanchan Bajaj
Issue 4
: 1527-1532
Original Article
Open Access
Prediction of Strategic Business Process using Robust Variation Physics-Informed Neural Network
Thangjam Ravichandra Singh,
Bhuvan Unhelkar,
SivaShankar ,
Prasun Chakrabarti
Issue 4
: 1518-1526
Original Article
Open Access
A Novel Epilepsy Seizure Prediction using AI and IoT
A. Sivasangari,
Bhuvan Unhelkar,
Siva Shankar,
G. Nagarajan
Issue 4
: 1510-1517
Original Article
Open Access
Securing the Internet of Things with Quantum Feedforward Neural Networks and Contextual Rule Based Signature Detection
Suja Cherukullapurath Mana,
Bhuvanesh Unhelkar,
Siva Shankar Subramanian,
G Nagarajan
Issue 4
: 1494-1509
Original Article
Open Access
Comparative Assessment Of Job Satisfaction Among Loco Pilots In The Guntakal And Vijayawada Divisions Of Indian Railways
Vaddi Ramesh,
Neetu Naresh Udgirkar,
Suresh Babu Cheelapogu,
Avinash Pawar
Issue 4
: 1483-1493
Original Article
Open Access
Financing Small and Medium Enterprises in India: Overcoming Volatility and Market Driven Challenges
Issue 4
: 1474-1482
Original Article
Open Access
The Impact of Tenure of Service and Demographic Variables on Inter-role Distance Among Human Resource of Indian Public Sector Banks
Anant Lakshendra,
Snehashish Bhardwaj,
Vivek Sharma
Issue 4
: 1469-1473
Original Article
Open Access
Data-Driven Decision Making for Perishable Food Supply Chains: Insights from Demand Forecasting Models
Aditya Kasar,
Mukund Madhav Tripathi,
Sakshi Indolia,
Asha Rawat,
Amit Bathia
Issue 4
: 1461-1468
Original Article
Open Access
A Structural Perspective on Skillsets and Innovation Influencing Educators’ Adaptive Capacity and Performance
Issue 4
: 1451-1460
Original Article
Open Access
Impact of Bank Merger of Corporation Bank in Union bank on Employees in Thane District
Neetu Singh,
Madhuri Kadam
Issue 4
: 1443-1450
Original Article
Open Access
Pathways to Empowerment: Tribal Women and Entrepreneurship- A Systematic Review
S. Dhivya Devi,
S. Thilagavathy,
G. Lakshmi,
Jose Joy Thoppan,
K. Merudhuleswari
Issue 4
: 1437-1442
Original Article
Open Access
A Conceptual Study on Recent Trends and Future Growth Opportunities of Online Shopping in India
Issue 4
: 1427-1436
Original Article
Open Access
Examining the Influence of Digital Capabilities on Marketing Effectiveness in Indian Manufacturing: The Mediating Role of Customer Engagement and the Moderating Role of Organizational Agility – A PLS-SEM Approach
Issue 4
: 1419-1426
Original Article
Open Access
Managing Agricultural Productivity through Input Optimization: A Causal Study of Fertilizer and Irrigation Dynamics in India
S.P. Tripathi,
Aditi Vyas,
Divya Kothari
Issue 4
: 1412-1418
Original Article
Open Access
The Impact of Central Bank Digital Currencies on Commercial Banking Stability: A Global Perspective
K. Priya,
Kavitha R,
Harish. M,
B. Premkumar
Issue 4
: 1405-1411
Original Article
Open Access
The Gig Economy and the Evolving Role of HR: Managing the Extended Workforce
Priyanka Chopra,
Swati Bankar,
Renu Jahagirdar,
Sonal Manohar Muluk,
T J Vidyasagar
Issue 4
: 1398-1404
Original Article
Open Access
Influence of Emotional Intelligence on Teachers Psychological Well-Being: An Integration of Self-Determination Theory
J. Josephine Lalitha,
A.Anu Amalorpava Mary
Issue 4
: 1388-1397
Original Article
Open Access
Enhancing Gen Z Consumer Engagement through AI: The Role of AI Chatbots in Shaping Purchase Intentions in Vietnam’s E-commerce Market
Thong Tien Nguyen,
Chi Quoc Nguyen
Issue 4
: 1375-1387
Original Article
Open Access
A Study of Retail Investors’ Behaviour Toward Equity Mutual Fund as An Investment Avenue: A Bibliometric Analysis
Sonia Gupta,
Parul Jhajharia,
Maroof Ahmad Mir,
Anubhuti Dwivedi
Issue 4
: 1341-1358
Original Article
Open Access
An Anxiety-Based Multi-Attribute Recommender System Using Interval-Valued Intuitionistic Fuzzy Sets
Issue 4
: 1327-1340
Original Article
Open Access
Revolutionizing the IPL Viewing Experience by Exploring the Digital Technology in Enhancing Fan Engagement and Viewer Satisfaction
Sonia C,
Pushpa K,
Tharini R S,
Sakthi Priya K
Issue 4
: 1315-1326
Original Article
Open Access
Green Bonds and Socially Responsible Investments: Catalysts for Sustainable Growth
Shikha ,
Sunil Kumar Roy,
Mona Sharma,
Ashok Garg
Issue 4
: 1306-1314
Original Article
Open Access
Leveraging AI and ML in Central Bank Strategies for Financial Stability
N S Bala Nimoshini Supraja,
RVS Praveen,
Hari Krishna Vemuri,
Satya subramanya Sai Ram Gopal Peri,
Vishal Kumar Jaiswal,
Sriharsha Sista
Issue 4
: 1290-1305
Original Article
Open Access
Factors Influencing Customer Satisfaction in Online Shopping attributes and loyalty: Moderating effects of e-commerce experience
Chinmoy Goswami,
Vijay Ganpat Dhamore,
Abhishek Amin,
Pragati Srivastava
Issue 4
: 1273-1289
Original Article
Open Access
Green Marketing: Strategies to Influence Eco-Conscious Consumer Behavior – Trends, Challenges, and Innovations in Promoting Sustainable Products and Services
Santosh Lal,
Bhavana Sharma,
Nidhi Nirwan,
Shilpa Tandon,
Muskan Mehra,
Sonali Gaur
Issue 4
: 1261-1272
Original Article
Open Access
Interplay of Organisational Determinants Influencing Employee Outcomes in the Hospitality Sector
Sumaira ,
Basharat Hussain,
Afsar Ali
Issue 4
: 1246-1260
Original Article
Open Access
Investigating the Effects of Emerging Technologies on AIDA and Marketing Mix in Indian Digital Marketing
Prasenjit Chakrabarty,
Raj Sinha
Issue 4
: 1227-1245
Original Article
Open Access
Assessing Risk Perception through Socio Demographic Characteristics: A CHAID-Based Exploration
Vinita Ramchandani,
Ruchi Singh Maurya,
Ankita Sharma
Issue 4
: 1217-1226
Original Article
Open Access
Corporate Communications as a Tool for Brand Enhancement: A Meta-Analysis
Rajiv Kishor,
Kuldeep Siwach
Issue 4
: 1209-1216
Original Article
Open Access
Truth Under Pressure: Strategic Measures by Indian Media Houses to Sustain Investigative Journalism
Shweta Sharma,
Parul Mishra
Issue 4
: 1198-1208
Original Article
Open Access
Digitalization, Decentralization, and the Future of Economic Coordination: A Conceptual Framework for Post-Platform Economies
Priyanka Goel,
Geetanjali Gupta,
Richa Dabas,
Veena Panjwani
Issue 4
: 1188-1197
Original Article
Open Access
Determinants of Fintech Adoption among the Elderly: Perspectives from an Emerging Economy, India
Priyanka Jain,
Ankur Roy,
Nitin Kr. Saxena
Issue 4
: 1172-1187
Original Article
Open Access
Building Robust AI and Machine Learning Models for Supplier Risk Management: A Data-Driven Strategy for Enhancing Supply Chain Resilience in the USA
MD Rokibul Hasan,
Md Anisur Rahman,
Clinton Anthony Heaven Gomes,
Fariha Noor Nitu,
Clapher Ankur Gomes,
Md Raisul Islam,
Reza E Rabbi Shawon
Issue 4
: 1152-1171
Original Article
Open Access
Impact of Financial Literacy on Consumer Perception and Usage of FinTech in India in
Anuradha Jain,
Antra Agarwal
Issue 4
: 1143-1151
Original Article
Open Access
Exploring Big Data Capabilities and Performance Outcomes with Structural Equation Modeling
Issue 4
: 1133-1142
Original Article
Open Access
HR Interventions for Mental Wellness: Evolving Role of CHROs in Employee Support Programs
Neha Jain,
Swati Chauhan,
Nandini Ahlawat
Issue 4
: 1128-1132
Original Article
Open Access
A Comparative Analysis of the Average Body Weight, Feed Consumption, Mortality Percentage, Feed Conversion Ratio and Production Cost of Broilers Raised Under Restricted Feeding and Ad Libitum Programs
Sharad Nimbalkar,
Ritika Singh
Issue 4
: 1100-1106
Original Article
Open Access
Linking Employees’ Organizational Culture Perceptions with Their Citizenship and Deviant Behaviors Through Sequential Mediators: A Field Investigation in India
Issue 4
: 1087-1099
Original Article
Open Access
AI Driven Decision Support Systems are Empowering Startups, MSMEs and Accelerating Industry Innovation
Neha Jain,
Akhand Pratap Singh,
Sunil Mishra,
H Niroshini Infantia,
Saransh Kumar Srivastav,
Pompi Das Sengupta
Issue 4
: 1078-1086
Original Article
Open Access
Factors Influencing the Uptake of Health Insurance Policies in Delhi-NCR
Rohit Kaushik,
Ritika Aggarwal,
Seema Shokeen,
Pooja Singh
Issue 4
: 1069-1077
Original Article
Open Access
Integrating Blockchain and Sustainability in Finance and Human Resources: Opportunities and Challenges
Abhijit Ghosh,
Neeraja Kalluri,
Manika Garg,
Prerna Katoch
Issue 4
: 1061-1068
Original Article
Open Access
AI Leadership in Industry and Government: Innovations, Challenges, and Future Roadmaps
S. Margaret,
Santhanalakshmi ,
M. Muthukumaresan,
Kalpana Koneru,
Nikita Sharma,
Preeti Singh
Issue 4
: 1053-1060
Original Article
Open Access
AI-Powered CRM and Predictive Analytics: A New Paradigm for Customer-Centric Industries
N. Manju,
Kavitha Venkatachari,
Hardeep Singh,
Vaishali Mahajan,
Indu Santosh,
Ramkrishna Jana
Issue 4
: 1045-1052
Original Article
Open Access
From Awareness To Action: Evaluating The Impact Of Environmental Marketing Campaigns On Sustainable Product Adoption
Ritu Tiwari,
Saurabh Srivastava,
Biswo Ranjan Mishra,
Ashok Kumar K S,
Johnpaul. M,
Rashmita Singh
Issue 4
: 1038-1044
Original Article
Open Access
Harnessing Generative Ai For Hyper-Personalized Marketing: Impacts On Consumer Trust, Engagement, And Brand Loyalty
Raju P,
P. Perumal,
Biswo Ranjan Mishra,
S Sivagnana Bharathi,
Datrika Venkata Madhusudan Rao,
Shankar R.
Issue 4
: 1030-1037
Original Article
Open Access
Ai Driven Workforce Optimization in Healthcare: Balancing Job Satisfaction and Employee Commitment
Arup Roy Chowdhury,
Sree Lakshmi Moorthygari
Issue 4
: 1023-1029
Original Article
Open Access
Workplace Ostracism: A Literature Review, Comparative Analysis of Negative Workplace Behaviors, and Theoretical Perspectives
Suryakant Sharma,
Sunita Mehta
Issue 4
: 1010-1022
Original Article
Open Access
Globalization and Its Impact on Indian Manufacturing Sector and Economy
Vijay Agrawal,
Sumeet Gupta,
Kumar Gaurav,
Pradip Kumar Mitra
Issue 4
: 996-1009
Original Article
Open Access
Best Practices in PWD Inclusion: A Comparative Study of Diversity Initiatives Among Leading Private Firms
Poonam Gahlot,
Priti Pandey,
Pooja Gupta
Issue 4
: 969-995
Original Article
Open Access
Challenges and Solutions in AI Systems: Ensuring Transparency and Accountability
Rajesh Babu N,
Harshitha S,
Vijay Kumar G,
Laxmi M
Issue 4
: 955-968
Original Article
Open Access
Introducing Own Brand Products on E-Commerce Platforms with Transaction Costs and Consumer Preferences
Issue 4
: 927-954
Original Article
Open Access
Blockchain Applications in Business Process Management: A Strategic Review
Purushottam Arvind Petare,
Mallikarjun K Chougala,
Mugdha Shrikant Deshpande,
Venkatesh Yashwant Badave,
Sachin Sahebrao Zende,
Manasi G Hande
Issue 4
: 915-926
Original Article
Open Access
Impact Of Unorganized Public Transportation Sector (Upts) On Organized Sector: A Study to Find the Working Passengers Priority in Bangalore City
S.B. Anil Kumar,
P. Mohan Kumar,
C. Naga Bharath Kumar
Issue 4
: 906-914
Original Article
Open Access
Integrating SDGs into Corporate Strategy: Best Practices and Challenges The Future of Corporate Sustainability: Aligning Business with SDGs
M. N. Prabadevi,
P. Thamaraiselvi,
C. Vinotha,
P. Shanmugha Priya,
Neha Jain,
Mahesh Uday Mangaonkar
Issue 4
: 897-905
Original Article
Open Access
Consumer Engagement in the Era of Personalization: The Strategic Role of AI-Driven Marketing
Mayank Mathur,
Surender Khan,
Shazia Waseem Khan,
Vinay Raj R,
Suvra Das,
Advocate Varun Goel
Issue 4
: 887-896
Original Article
Open Access
Emotional Intelligence and Automobile Sales Performance
J. Shanthilakshmi,
M. Padmapriya,
Ganesh Kumar Jayaraman
Issue 4
: 877-886
Original Article
Open Access
Behavioural Influence Tactics in Indian Organizations: Effect of Team Size and Managerial Experience on Choice of Influence Tactics in Strategy Selection for Leadership Success
Issue 4
: 857-876
Original Article
Open Access
Wearing Inclusion: Bridging Design, Dignity and Disability Through Adaptive Clothing in India
CS Rachna Kathuria,
Rashmi Chauhan
Issue 4
: 843-856
Original Article
Open Access
Social Media Adoption: Personality's Predictive Power
Shilpi Gupta Vijay,
Amit Mookerjee
Issue 4
: 827-842
Original Article
Open Access
An Empirical Study on Ergonomic Interventions on Electrical Engineer’s Performance and Well-Being
N. Sarulatha,
S. Usha,
K. Pushpa
Issue 4
: 820-826
Original Article
Open Access
Can more RRB branches and higher Per Capita Income increase deposits? - A State-Wise Regression Analysis of India's Rural Banking Sector
Vansh Gupta,
Kulwinder Kaur
Issue 4
: 812-819
Original Article
Open Access
Strategic Management of Sustainable Tourism: A Data Driven Analysis of Community Based Business Models in Kerala’s Backwater Economy
Jensmon George,
. Vijishma Vidhyadharan T,
Mohammed Shafi C,
Reshma C K,
Ajith Geejo
Issue 4
: 802-811
Original Article
Open Access
The Changing Perception of Luxury in Fashion Among Millennials and GenZ in Mumbai
Pallavi Rallan,
Ishika Gupta,
Jeevansh Kumar Agarwala,
Nysaa Shukla,
Somya Gupta,
Vivaan Kayal,
Hriditya Shah
Issue 4
: 793-801
Original Article
Open Access
The Dopamine Economy: How Neuro-Marketing Shapes Impulse Buying in Digital Spaces
Tapas Jain,
Vinod Kumar Mishra
Issue 4
: 786-792
Original Article
Open Access
Consequences of information source credibility: Test of a serially mediated latent variable model
Issue 4
: 773-785
Original Article
Open Access
Social Media Sharing, Fear of Missing Out, and Impulse Purchase: A Conceptual Study
Issue 4
: 765-772
Original Article
Open Access
A Comprehensive Analysis of Consumer Preferences, Trends, and Implications regarding Food Packaging and Consumer Behaviour
Biranchi Narayan Swar,
Abhijit Pandit
Issue 4
: 750-764
Original Article
Open Access
Sustainable Marketing, Innovation and Consumption
Naga Lakshmi Veeram,
Vijaya Lakshmi Paleti
Issue 4
: 743-749
Original Article
Open Access
Predicting Tourism In Himachal Pradesh: An Application of ARIMA Model
Gitika Nagrath,
Surbhi Sood
Issue 4
: 731-742
Original Article
Open Access
Fostering Innovation Through Empowerment: The Mediating Role of Employee Engagement in Leadership Practices
Savita Yadav,
Vibha Soni,
Priyanka Chauhan,
Sunita Sharma
Issue 4
: 717-730
Original Article
Open Access
Investigating The Challenges Involved in Cyber Threats for Transactions Over the Internet
N. Chithra,
S. Md. Shakir Ali,
Swaroop Mohanty,
Shilpi Gupta,
Sephalika Sagar
Issue 4
: 712-716
Original Article
Open Access
The Impact of Service Quality on Customer Satisfaction In Online Banking
Tarika Singh Sikarwar,
Harshita Mathur,
Nidhi Jain
Issue 4
: 695-711
Original Article
Open Access
Foreign Direct Investment (FDI) Trends and Patterns in Emerging Markets
Thakur Digbijay Singh,
Vaibhav ,
Kartikeya Singh,
Piyush Gupta,
Anjali Singh
Issue 4
: 675-694
Original Article
Open Access
Role Of Startup Ecosystems in Building Viksit Bharat 2047: A Digitally Empowered Nation
Kamalpreet Kaur,
Diksha Verma
Issue 4
: 669-674
Original Article
Open Access
Transformational Leadership and Employee Engagement: A Strategic Approach to Organizational Growth
V. Sivakamy,
R. S. Jeganath,
P. Arulananth,
V. Susan Jayaseeli Manuel,
A. S. Sathishkumar,
R. Suga
Issue 4
: 661-668
Original Article
Open Access
Strategic Integration of SPACs within the IBC 2016 framework vis – a – vis, A Comparative Legal Analysis of Global Corporate Restructuring under Scheme of Arrangement and Resolution Mechanism
Vivek Saurav,
Richa Kashyap
Issue 4
: 655-660
Original Article
Open Access
Optimizing Academic Performance Through Hybrid and Online Learning in the Digital Age: A Chennai-Based Study
Kavitha Muthukumaran,
Vani Haridasan,
K. Hariharanath K,
M. Sabari Manikandan,
S .Pranav Krishna,
K. Sanjana
Issue 4
: 646-654
Original Article
Open Access
Evolving Dynamics of Food Biotechnology: Consumer Knowledge of Genetically Modified Ingredients (GMI)
Kavitha Muthukumaran,
Joshikaa S,
Kaviya R,
Vani Haridasan,
K. Hariharanath K
Issue 4
: 637-645
Original Article
Open Access
Leveraging AI, Blockchain, and Industry 4.0 for Sustainable and Resilient IT Supply Chains: Challenges and Opportunities
Viraj P. Tathavadekar,
Nitin . R Mahankale
Issue 4
: 617-636
doi: 10.61336/acr/25-04-03
Original Article
Open Access
Building Collaborative Networks for Collective Impact in Supply Chain Management and Social Change
Viraj P. Tathavadekar,
Nitin R Mahankale
Issue 4
: 606-616
doi: 10.61336/acr/25-04-02
Original Article
Open Access
Optimizing Supply Chain Sustainability: Leveraging Circular Economy for Effective Resource Management and Environmental Impact Reduction
Viraj P. Tathavadekar,
Nitin R. Mahankale
Issue 4
: 602-605
doi: 10.61336/acr/25-04-01
Original Article
Open Access
Understanding Customer Expectations in the Digital Retail Era: A Study of Mobile Store Apps
Chih- Cheng Chen,
Moh. Wahyudin,
Shafira Wuryandani,
Yun-Hao Sung
Issue 4
: 588-601
Original Article
Open Access
Working Capital Management and Consumer-Linked Profitability: An Integrated Empirical and Theoretical Perspective
Kanaiyalal Shantilal Parmar
Issue 4
: 576-587
Original Article
Open Access
Currency Forecasting Unplugged: Evaluating Traditional, Tree-Based, and Deep Learning Models for INR/USD Dynamics
Issue 4
: 564-575
Original Article
Open Access
Consumer-Centric Assessment Framework for Aspiring Derivatives Traders
Issue 4
: 556-563
Original Article
Open Access
Exploring the Effectiveness of Machine Learning (ML) and Deep Learning (DL) Algorithms in Predicting Financial Asset Price
Gauri Modwel,
Maria Ishaque
Issue 4
: 548-555
Original Article
Open Access
Uplifting Rural Communities through MSMEs: Impact of Gandhian Principles and GI Tagging on Pochampally Ikat Sarees in Telangana State, India
Suresh Chandra Ch,
Sarika Samisetty,
D Prem Kumar
Issue 4
: 538-547
Original Article
Open Access
Investigating on Investment Pattern in Sustianable Finance and Its Contribution Towards Environmental Social and Governance- Bibliometric Analysis
Issue 4
: 530-537
Original Article
Open Access
Risk-Adjusted Performance Evaluation of Selected Equity Mutual Fund Schemes
Binoy Thomas,
Vinu Wilson
Issue 4
: 520-529
Original Article
Open Access
Beyond the Playing Field: Alternative Dispute Resolution in Emerging Sports Controversies
Kalpana Devi,
Dhatri Singh,
Paramita Bhattacharyya,
Uttiya Basu,
Moupiya Bose,
Priyanka Munjal
Issue 4
: 510-519
Original Article
Open Access
The Role of Perceived risk, Trust, eWOM and other selected factors on Purchase intention and User satisfaction and its relationship to User loyalty in the context of Online shopping in India
Ameena Babu V,
Vignesh Karthik S. A,
Ranjana Mary Varghese,
Indu G. Krishnan
Issue 4
: 496-509
Original Article
Open Access
Role of Behavioural Bias on Investment Decisions of Equity Investors: A SEM-PLS and NCA Approach
Sneha Verma,
Mallika Kumar
Issue 4
: 478-495
Original Article
Open Access
Integrated Sales Performance Management Platforms: Leveraging AI for Quota Allocation, Demand Forecasting, and Zone-Based Sales Optimization
Issue 4
: 461-477
Original Article
Open Access
Optimizing Quota Planning and Territory Management through Predictive Analytics: Segmenting Sales Reps and Accounts within National Sales Zones
Issue 4
: 443-460
Original Article
Open Access
Cultural Landscape and Indigenous Knowledge System of India
Issue 4
: 434-442
Original Article
Open Access
The New Marketing Radar: Social Listening in Action
Issue 4
: 430-433
Original Article
Open Access
Implications and Applications of Human Centric Marketing in the Era of Industry 5.0
Kavita Sasidharan Kulkarni,
B V Jayanthi
Issue 4
: 421-429
Original Article
Open Access
Digital Word-of-Mouth: Measuring the Influence of Micro-Influencers on Buying Behavior
Gauri Dhingra,
Priti Gupta,
Jyotsna Mehta
Issue 4
: 412-420
Original Article
Open Access
Moderation effect of Social Influence on Purchase Intention of Green Products
Ashok Kumar,
Ashwani Kumar Yadav,
Bhagwan Jagwani
Issue 4
: 404-411
Original Article
Open Access
Mainstream Fatigue: A Novel Psychological Mechanism for Understanding Brand Switching
Issue 4
: 387-403
Original Article
Open Access
The Impact of Upi Payments on Financial Inclusion in Mumbai City: A Marketing Perspective Using the Diffusion of Innovation (Doi) Theory
Issue 4
: 371-386
Original Article
Open Access
Behavioural Biases and Demographic Dynamics: Unraveling the Determinants of Life Insurance Purchase Intentions
Alok Bhardwaj,
Jaskiran Arora,
Jaya Ahuja
Issue 4
: 355-370
Original Article
Open Access
A Study on Digital Marketing and Its Impact on Consumer Behaviour in the Retail Sector with reference to Bangalore city
Manjunatha Naik,
I G Srikanth,
M. Kethan,
Kavita Mahar,
Jayalakshmi N A
Issue 4
: 346-354
Original Article
Open Access
Customer Recommendation Prediction for a Retail Furniture Store Using Machine Learning Techniques
Issue 4
: 332-345
Original Article
Open Access
Framing Sustainability and Living It: Consumer Experience and Institutional Messaging in the Dutch Deposit Return Scheme
Issue 4
: 320-331
Original Article
Open Access
Carbon Emission and Consumer Trust: The Influence of Environmental, Social, and Governance Initiatives on Corporate Financial Performance
Ming-Yu Liao,
Jui -Hung Hsu
Issue 4
: 309-319
Original Article
Open Access
A Study of The Influence of Income as A Motivator of Women Entrepreneurship
Issue 4
: 300-308
Original Article
Open Access
The Interplay Between Brand Image, Brand Loyalty, and Repurchase Intention: Implications for Consumer Behaviour in Convenience Stores
Ming- Yu Liao,
Yen- Tse Cheng
Issue 4
: 288-299
Original Article
Open Access
A Study on Impact of Social Media Influencers Endorsement on The Buying Behaviour of Millennials Women for Beauty Products with Special Reference to Indore City
Issue 4
: 278-287
Original Article
Open Access
The Effect of Greenwashing on Boycott Intention and Negative Word-of-Mouth: The Moderating Role of Environmental Concern
Issue 4
: 268-277
Original Article
Open Access
Consumer Sentiment and Spending Cycles: An Econometric Analysis Using Macroeconomic Indicators in India
Nikhil Bhardwaj,
Shailja Kanwar
Issue 4
: 255-267
Original Article
Open Access
Predictive Banking: Leveraging AI to Forecast Consumer Financial Behavior
A Jesintha Rani,
Aravinda kumar Appachikumar,
Anand Chauhan,
Lakshya Sahai,
Sunakshi Verma
Issue 4
: 247-254
Original Article
Open Access
The AI Economy: Analyzing Economic Growth in the Age of Intelligent Finance
Hatim Kagalwala,
Shikha Sharma,
Anand Chauhan,
Kritika Chawla,
Santosh Nandkumar Wadhawankar
Issue 4
: 240-246
Original Article
Open Access
Impact of Perceived Ease of Use and Usefulness on the Online Experience: A Customer- Centric TAM Model Perspective for Aviation sector
Mahasweta Saha,
Deepankar Roy,
Samrat Ray
Issue 4
: 231-239
Original Article
Open Access
The Impact of Social Media Marketing on Consumer Decision-Making: A Thematic Analysis
Ch Siddharth Nanda,
Kaushik Mishra
Issue 4
: 202-230
Original Article
Open Access
Virtual Word-of-Mouth and Legal Accountability: Navigating Consumer Protection in Online Spaces
Neha Mishra,
Atul Jain,
Papiya Golder,
Pranshul Pathak,
Ankita Sharma,
Archna Sehrawat
Issue 4
: 195-201
Original Article
Open Access
Using Influencers to Drive Personalization in Digital Marketplaces: How to Shape Consumer Choices
Disha Gupta,
Satendar Singh
Issue 4
: 183-194
Original Article
Open Access
Effect Of Machine Intelligence on Service-Dominant Logic Aligned Customer Engagement and Service Design: Insights and Future Research Directions
Joseph Dolphin,
Dipanjan Kumar Dey
Issue 4
: 157-182
Original Article
Open Access
The Socio-Economic Impact of E-Rickshaw Adoption: A Study on Income Growth and Social Status Enhancement
Md Saifullah Khalid,
Jasleen Rana,
Surbhi Ahuja,
Ajit Upadhyaya,
Anjali Shukla,
Makarand Upadhyaya
Issue 4
: 141-156
Original Article
Open Access
Understanding Tourist Preferences and Satisfaction: The Role of Perceived Value, Cultural Heritage, Infrastructure, Environmental, And Experiential Factors in India
Issue 4
: 123-140
Original Article
Open Access
The Impact of Interactive Digital Visualization Tools on Purchase Intention of Home Buyers
Issue 4
: 106-122
Original Article
Open Access
Indianising & Renovating Sustainability by the Concerted effort of Technology and Management
Issue 4
: 97-105
Original Article
Open Access
CBAM and its impact on India
Issue 4
: 83-96
Original Article
Open Access
Determinants of Personal Financial Well-being in Kathmandu, Nepal
Surendra Mahato,
Dilli Raj Sharma,
Binod Shah,
Binay Shrestha
Issue 4
: 73-82
Original Article
Open Access
AI and Green IT Practices for Optimizing IT Supply Chains, Enhancing Sustainability, and Reducing Carbon Footprint
Viraj P. Tathavadekar,
. Nitin R. Mahankale
Issue 4
: 61-72
doi: 10.61336/acr/25-04-04
Original Article
Open Access
Agentic AI in 6G: Revolutionizing Intelligent Wireless Systems through Advanced Semiconductor Technologies
Goutham Kumar Sheelam,
Hara Krishna Reddy Koppolu,
Botlagunta Preethish Nandan
Issue 4
: 46-60
Original Article
Open Access
Transforming Core Banking Infrastructure with Agentic AI: A New Paradigm for Autonomous Financial Services
Bharath Somu,
Ramesh Inala
Issue 4
: 28-45
Original Article
Open Access
Employability Skills of Management Graduates: A Recruiters' Perspective
Rinki Rola,
Dhriti Bhattacharjee,
Shreya Biswas
Issue 4
: 18-27
Original Article
Open Access
Personalized Marketing Strategies: The Impact of AI and Machine Learning on Consumer Engagement
A. Vinay Bhushan,
Abhijit Pandit,
P. Kannaiah,
B. Prasad,
S. Shyam Kumar
Issue 4
: 9-17
Original Article
Open Access
Multi Criteria Decision Making Approach with A Case Study in Prioritizing the Projects for A Company
Ramandeep Singh Deol,
Nidhi Chopra,
Rameshwer Singh
Issue 4
: 1-8
Download PDF