Original Article
Open Access
Bibliometric, Content and Meta Analysis on Consumer Behaviour
Issue 3
: 1174-1183
Original Article
Open Access
Exploring the Impact of Generation Z's Social Media Marketing Activities on Brand Equity
Issue 3
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Original Article
Open Access
Regional Disparities in MSME Performance: A Comparative Study of Western Maharashtra and National Trends (2018–2025)
Issue 3
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Original Article
Open Access
Reinforcement Learning for Dynamic Portfolio Optimization in Financial Markets
Anand Patil,
Mihirkumar B. Suthar,
Yash ,
Mehul Barai,
M. A. Imran Khan,
Meer Mazhar Ali
Issue 3
: 1150-1156
News Section
Open Access
AI-Powered Fraud Detection in Banking Transactions Using Deep Learning
R. Anithadevi,
R. Anithadevi,
A. Meenakshi,
Megha Shah,
A. Meenakshi,
M. A. Imran Khan
Issue 3
: 1143-1149
Original Article
Open Access
Sustainable Marketing: Decoding Green Branding’s Impact on Consumer Perceptions, Trust and Purchase Intentions
Nagalakshmi M.V.N,
Y.V.N. Sai Sri Charan,
S. Udayakumar,
Ganapathy S,
Neha Jain,
Jagbir Singh Kadyan
Issue 3
: 1120-1127
Original Article
Open Access
Eco-Branding: Consumer Response to Sustainability Claims in Marketing
Soumyashree Hegde,
Rajeev Kumar Gupta,
Ambika Rathi,
Nirzar Kulkarni,
Atish Khadse
Issue 3
: 1111-1119
Original Article
Open Access
Optimizing Cryptocurrency Trading Strategies through Artificial Intelligence and Blockchain Integration: A Multi-Model Framework for Predictive Analytics
Pooja Gupta,
. Arunkumar A,
Ravinder Singh,
Harshdeep Kaur,
N Subramanian,
Neha Jain
Issue 3
: 1102-1110
Original Article
Open Access
Ethical Leadership and its Impact on Employee Well-being: A Systematic Literature Review and Agenda for Future Research in Education
Alina George Sutari,
Prasad Jeevan Pathak
Issue 3
: 1094-1101
Original Article
Open Access
Transforming Business Through Neuro-Linguistic Programming (NLP): Applications in Leadership, Sales, and Customer Engagement
Pooja A Basu,
Deepak R. Gupta,
Simarjeet Makkar,
Kushagra Goel,
Poonam Singh,
Rahil Dosani
Issue 3
: 1085-1093
Original Article
Open Access
Comparative Analysis of Hydroponic Farming and Traditional Farming: Assessing Sustainability
Barkha Agrawal,
Prabha Dadlani,
Dhanashree Nagar
Issue 3
: 1057-1067
Original Article
Open Access
An Empirical Analysis of the Factors Contributing to Farmer Indebtedness in Rajasthan
Oum Kumari,
Sanju Shekhawat,
Manisha Choudhary
Issue 3
: 1050-1056
Original Article
Open Access
Consumer Perception of Influencer-Endorsed Products: A Study of Social Media Marketing Utility
Naresh Kedia,
Saniya Chawla,
Manisha Choudhary,
Guneet Singh
Issue 3
: 1037-1049
Original Article
Open Access
Facilitating & Inhibiting Factors in the Successful Implementation of HRIS - Evidence from Organizations
Abdul Qadir,
Ilyas Khan,
Alamgir Sani
Issue 3
: 1014-1036
Original Article
Open Access
The Power of Language in Social Media: A Study on Online Activism
Chandreie Mukherjee,
Rama N.H. Alapati
Issue 3
: 1007-1013
Original Article
Open Access
Machine Learning for Financial Risk Prediction: Transforming Banking and FinTech Ecosystems
Ch. Hymavathi,
Hari Babu Bathini,
Raghuveer Katragadda,
Mohammad Shiraz,
N Subramanian
Issue 3
: 997-1006
Original Article
Open Access
Exploring Diverse Stakeholder’s Perspectives on the Motivational Factors Influencing Foreign Tourists’ Culinary Engagement with Indian Cuisine
Deepak Kumar,
Ishan Bakshi,
Roopali
Issue 3
: 989-996
Original Article
Open Access
The Influence of Sustainability Practices on Supply Chain Dynamics In Pune's Food Processing Fmcg
Swapnali Prakash Jadhav,
Satish Ubale,
Deepali Satish Ubale
Issue 3
: 980-988
Original Article
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The Role of Digital Marketing in Financial Growth and Business Sustainability
Dilip Kumar Darjee,
Neha Jain,
Vaibhav Sharma,
Veena Singh,
Deepika ,
Divya
Issue 3
: 970-979
Original Article
Open Access
Assessing the Impact of Digital Marketing Strategies on Customer Acquisition in Non-Life Insurance with Reference to Indian Insurers: A Regression Analysis Approach
Aparna Ger,
Bineet Desai,
Manjiri Rajadhyaksha,
CA Siddhesh Wairkar,
Gauri Sane
Issue 3
: 963-969
Original Article
Open Access
Navigating the Gig Economy in India: A Socio-Legal Perspective on Workers' Rights and Social Inequality
Arkaprava Ghosh,
Sangramesh Talukdar
Issue 3
: 957-962
Original Article
Open Access
Informal But Influential: Bibliometric Insights into Grapevine Communication Research Trends
Paramjit S. Lamba,
Neera Jain
Issue 3
: 944-956
Original Article
Open Access
Machine Learning for Business Forecasting and Strategic Planning
Chetan V Hiremath,
Arthur Fernandes,
Bheemarayagouda Biradar,
Patil S.C
Issue 3
: 935-943
Original Article
Open Access
A Comparative Analysis of Hotel Reservation Systems in Delhi: A Study of Hotel own & Third-Party Platforms
Ishan Bakshi,
Sumant Sharma,
Aashish Samuel
Issue 3
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Original Article
Open Access
Critical Analysis of Free Speech and Hate Speech on Digital Platforms
Issue 3
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Original Article
Open Access
Employee Happiness and its impact on Employee Performance: A Bibliometric Analysis
Sapna Sugandha,
Rajeev Ranjan Choubey,
Surabhi Suman,
Shree Bala Gupta
Issue 3
: 902-911
Original Article
Open Access
Beyond the 9-to-5: Investigating Moonlighting through Corporate Governance Mechanisms
Jeya Prabha B,
Vijayakanthan S,
P. Venkatesh
Issue 3
: 887-901
Original Article
Open Access
Role Of Ai In Financial Forecasting And Investment Decision-Makings
P.S. Joan Kingsly,
K. Pakkirisamy,
Suganya Bharathi. S,
K. Lakshmi,
Shankar. S,
K. Akila
Issue 3
: 880-886
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Democratizing Entrepreneurship: Optimizing Economic and Marketing Outcomes in Modern Ecosystems
B. Dhana Lakshmi,
Gajavelli Venkateshwara S
Issue 3
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Open Access
Factors Influencing Employee Attrition in Manufacturing Firms: A Data Visualization Approach
G. Sankararaman,
S. Suresh,
Pg. Thirumagal,
R.I. Divya Barathy,
M. Dineshsurya,
V. Rengarajan
Issue 3
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Exploring the Financial Impact of Gender Diversity and Independent Directors on Governance Excellence in Indian Listed Companies
Issue 3
: 844-857
Original Article
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From Bean to Benefit: Understanding Circular Economy Adoption among Coffee Growers in India
Archana Thulaseedharan,
K.C. Prakash,
Venugopal B,
Vishal
Issue 3
: 832-843
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Carbon Market in India Problems & Prospects
Issue 3
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Original Article
Open Access
Shared Mobility – Impact on Passenger Car Sales: A Study
K Hariharan,
Ashish Kumar Biswas
Issue 3
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AI in Consumer Electronics Marketing: A Bibliometric Analysis
Issue 3
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Leveraging Financial Technologies to Enhance Firm Performance in Vietnamese Retail Smes: A Proposed Research Framework
Trang Vo Hoang Nguyen,
Hieu Trung Nguyen
Issue 3
: 781-791
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Emerging Trends and Technologies in Contemporary Marketing: Strategic Approaches for Enhanced Consumer Engagement
Ankit Garg,
Deepti Verma,
Sanghamitra Das,
Manu Priya Gaur,
Jigisha Srivastava,
Prabhat Kr. Dwivedi
Issue 3
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Data-Driven Decision-Making for Financial Sustainability in the Flower Market Using Predictive Analytics
Issue 3
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Mindfulness Approach and the Moral Dilemma Between Killing Sentient Beings and Human Survival
Nguyen Manh Cuong,
Kaddour Chelabi,
Safia Anjum
Issue 3
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Decoding Consumer Financial Behavior: AI Applications in Behavioral Finance
Rajanikanta Khuntia,
Akhilesh S Ingle,
Reshmi Manna,
Anurag Kumar Srivastava,
Kshitij Dwivedi
Issue 3
: 725-732
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Circular Economy and Social Entrepreneurship: Creating Value from Waste
G V Radhakrishnan,
Avinash Ashok Jawade,
Shailesh Singh Thakur,
Rupam Mukherjee,
Waheeda Sunny Thomas
Issue 3
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Gamification in Digital Classrooms: Boosting Motivation and Learning Outcomes
Sneha Jha,
J. Deepa,
Anitha V,
Anurag Kumar Srivastava,
Ankur Budhiraja
Issue 3
: 707-714
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The Effect of ESG Mandatory and Voluntary Disclosures on Corporate Earnings
Suchita Shukla,
Bhagwan Jagwani,
Manjula Jain
Issue 3
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Productivity Improvement in Assembly Line through Lean Manufacturing and Toyota Production Systems
Suresh Nanda Kumar,
S. Chandrasekar,
B. Jeyaprabha,
V. Sasirekha,
Ambika Bhatia
Issue 3
: 684-694
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Leading to Safety: How Empowering Leadership Impacts Safety Culture and Performance
Aqeel Nasim,
Sanket Sunand Dash
Issue 3
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Original Article
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Eco-Crypto Dynamics: Cointegration of Green and Non-Green Cryptocurrencies for Sustainable Investing
Rajib Bhattacharya,
Jeet Mukherjee,
Shuvashish Roy,
Tuhin Rana,
Rokhshana Parveen
Issue 3
: 642-665
Original Article
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Exploring Leadership Engagement with Informal Communication Networks: A Study on the Organizational Grapevine
Issue 3
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Fiscal Policy and Growth Nexus: Evidence from BRICS Nations
Sumandeep ,
Ravi Kiran,
Rakesh Kumar Sharma
Issue 3
: 620-631
Original Article
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Pandemic Pedagogy: The Digital Divide and Its Impact on Indian High School Students
George Varghese,
Rajesh Balarama
Issue 3
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Original Article
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Architecting Agentic AI for Real-Time Autonomous Edge Systems in Next-Gen Mobile Devices
Issue 3
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Original Article
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Unlocking Shareholder Value in the Telecom Sector Through Marketing Efficiency, Workforce Optimization, and Process Innovation
Shefali Tiwari,
Deepali Pai,
Shilpa Katira,
Surya Agrawal
Issue 3
: 580-588
Original Article
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Exploring the Influence of Nudge-Based and Fear-Based Communication on Attitudes and Behavioral Responses: A Study of Burkinabe Mothers' Perspectives on the Infant Malaria Vaccine
Saidou Ouedraogo,
Théophile Bindeouè Nassè
Issue 3
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Original Article
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Autonomous Agentic AI for Dynamic Travel Experience Management: From Discovery to Post-Trip Feedback without Human Intervention
Issue 3
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A Consumer-Centric Approach to Quality Function Deployment: The House of Quality for E-Consultation Apps in Telemedicine
Ritika Rathore,
S.S. Jasial,
Rushina Singhi
Issue 3
: 547-557
Original Article
Open Access
Eco-Tourism Marketing in India: A Consumer-Based Evaluation of Green Positioning in Heritage Destinations
Kanchan Naidu,
Hetal Gaglani,
Krunal Parekh
Issue 3
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Original Article
Open Access
Engaging the Digital Consumer: An Empirical Examination of Flipkart’s Marketing Effectiveness
Neelapala Venkat,
Devi Pathivada,
Manchala Veera Krishna,
Rajat Jaiswal
Issue 3
: 531-540
Original Article
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Driving Operational Excellence through Lean Six Sigma
Irshadul Islam C A,
Asif Ali Syed,
G Varaprasad
Issue 3
: 525-530
Original Article
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Evaluating the Effectiveness of AI-Powered Content Creation and Curation in Marketing
Shyamaladevi Balakrishnan,
A. Anbu,
A. Suganya,
Jasbar jaya singh L
Issue 3
: 519-524
Original Article
Open Access
Exploring Retention Strategies for Women Employees: A Study of Selected IT Organizations in India
Sapna Dadwal,
Prabha Arya,
Nusrat Khan,
Rashmi Siag,
Sandhya Rao
Issue 3
: 508-518
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Cybersecurity in Digital Finance: Understanding Consumer Perceptions and AI-Based Solutions
Rajani DK,
Jeba Praba. J,
Amrita Singh,
Nazim Sha S,
Abhra Pratip Ray
Issue 3
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Digital Financial Literacy and Financial Inclusion: A Pathway to Economic Empowerment for Youth— A Systematic Literature Review
Abhishek Tripathi,
Harsha Vijaykumar Jariwala
Issue 3
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Bibliometric Analysis of the Human Resources Practices for Employee Welfare and Organizational Retention
Krati Somani,
Mukesh K. Sharma
Issue 3
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Study the relationship between Industrial Relations and Organizational Development and its impact on growth of organization: A Study of SME related with Automobile Industries
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Open Access
The Role of Social Media in Enhancing Employer Branding Through Employee Engagement
Caral D’ Cunha,
Joyeeta Chatterjee,
Nilesh Kulkarni
Issue 3
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Original Article
Open Access
The Role of Influencer Marketing in Promoting Sustainable and Eco-Friendly Products
Prachi Chaturvedi,
Joyeeta Chatterjee
Issue 3
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Open Access
Role of Incipient Influencers in Affecting Behavioural Intentions of Instagram Users
Sankar S,
Anitha V,
Suresh R,
Sivakumar R,
Krishnan A.R
Issue 3
: 429-438
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Open Access
Cost-Benefit Dynamics and Behavioral Barriers to Solar Energy Adoption: Evidence from Structural Equation Modeling in Urban India
Issue 3
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Open Access
Governance for the Digital Age: ESG-Driven Framework for Ethical and Inclusive Innovation
Zuleika Homavazir,
Suman Madan,
Shilpa Verma,
Vinima Gambhir,
Malcolm Homavazir
Issue 3
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Blockchain and Smart Contracts in Consumer Transactions: Implications for Marketing and Finance
Islam LEBCIR,
Omar KADI,
Kavitha Venkatachari,
Deepak Sundrani,
Abhra Pratip Ray
Issue 3
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Personalised Consumer Engagement: Leveraging AI, Big Data, and Business Analytics
Chaitali Bhattacharya,
Nazim Sha S,
Hardeep Singh,
Deepak 6,
Abhra Pratip Ray
Issue 3
: 380-390
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Decentralized Finance (DeFi): A Paradigm Shift in Global Financial Systems
Sovik Mukherjee,
Vikrant Vasant Labde,
Satya Subrahmanya Sai Ram Gopal Peri,
RVS Praveen,
Amith Gudimella,
Renuka Deshmukh,
Anurag Shrivastava
Issue 3
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Green Finance and ESG Investing: Evaluating Impact on Corporate Valuation
Amith Gudimella,
Satya Subrahmanya Sai Ram Gopal Peri,
RVS Praveen,
Vikrant Vasant Labde,
Renuka Deshmukh,
Anurag Shrivastava
Issue 3
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Counterfeit and Inefficient Medicines in Eastern Countries: Trends, Regulatory Challenges, and Strategic Solutions
Suvrashis Sarkar,
N. Srikanth Reddy,
Uchit Kapoor,
Ruchika Kulshrestha,
Kirti Sharma,
Archana Saxena,
Tafheem Bashir
Issue 3
: 340-349
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Impact of Population Growth and Urbanization on Agricultural Land Use: Evidence from India
Mohd Yasir,
Sukhleen Kour,
Shallu Sehgal
Issue 3
: 327-339
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Open Access
Unveiling the Influence of Misinformation and Deceptive AI-Generated Content on Gen Z: A Comprehensive Study
Neha Patel,
Rajeshwari Jain,
Gincy Jiju Mathew
Issue 3
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Quality Assurance in Higher Education: A Literature Review on Accreditation System in Management Education
Tarika Nandedkar,
Nidhi Kshirsagar,
Jaya Nema
Issue 3
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Open Access
Attitude, Norms and Trust: Exploring Green Purchase Intention of Gen Z consumers in Urban India
Satish Chandra Ojha,
Reetu Singh,
krishna Kant Bhartiy
Issue 3
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An Analytical Study of Positive Impact of Odop on Migration Check from Rural Areas to Urban Areas with Referance To Uttar Pradesh
Anokhi Rathi,
Rekha Sharma
Issue 3
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Diversification & Portfolio Optimization through Alternative Investments: Assessing Gold and Silver Mutual Funds in a Multi-Asset Portfolio through a Multi Method Approach
Jagabandhu Padhy,
Amit Bathia,
Disha Kheria,
Kashish Gandhi,
Mehzabeen Sharma
Issue 3
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The Role of Behavioural Biases in Indian Financial Markets: Insights from Real-Life Cases and Survey Data
Amit Bathia,
Anupama Chavan,
Reshma Ghorpade,
Roger Dmello,
Rainy Rose,
Christine D’lima
Issue 3
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Personalized Marketing through Employee Advocacy: HR as a Branding Channel
K. Sanjeeva Rao,
R. Angayarkanni,
Yamini Pandey,
Jitendra Kumar Singh,
Rajeev Kumar Gupta
Issue 3
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Artificial Intelligence in Leadership: Impacts on Decision-Making and Organizational Success
Gayathri B J,
Shilparani K,
Rachal Sweety
Issue 3
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Global Evolution of Research on Corporate Bonds from 1957 to 2023: A Bibliometric Analysis of the Scopus Database
Mohini Rathore,
Bhavna Yadav,
Swami Prasad Saxena
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Impact of Organizational Culture and Professional Autonomy on the Emotional Well-being of Mental Health Practitioners: A Transdisciplinary Approach
Smriti Maini,
Aanchal Chaudhary
Issue 3
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A Cost-Benefit Analysis of Mediclaim Policies in Maharashtra: Evaluating the Financial Impact and Benefits for Individuals
Vidhi Kirit Doshi,
Shiva M. Padme
Issue 3
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Neuromarketing and Consumer Financial Decision-Making: A Data-Driven Approach
Padmanaaban P,
Chaitali Bhattacharya,
Renuka Babladi,
Nitin kulshrestha,
Abhra Pratip Ray,
Akansh Garg
Issue 3
: 191-202
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Conflict Management: Analyzing the Role of Psychological capital on Employee Burnout and Well-being
Nilambara Shrivastav,
Priyanka Shrivastav,
Pooja Sharma
Issue 3
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From Leadership to Service Behaviour: Tracing Behavioural Spillovers among Providers
Ekta Yaduvanshi,
Abhishek Sharma
Issue 3
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The Geopolitical Implications of the Belt and Road Initiative: A Case Study Approach
Issue 3
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Supply Chain Optimization in Manufacturing and Warehousing by Automation and Modernization in National Interest to The US In Terms of Security, Growth, And Economy
Parag Rijwani,
Goldi Makhija
Issue 3
: 159-169
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Open Access
Exploring Social Dynamics and Emotional Triggers in the Adoption of Buy Now, Pay Later
Pramod Kumar Srivastava,
Anshul Sharma,
Sanjeev Malaviya,
Nazia Hasan,
Preeti Singh
Issue 3
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Open Access
AI-Powered Consumer Analytics: Enhancing Marketing and Financial Decision-Making
Dheeraj Mandloi,
Rashmi M G,
Phani kumar. katuri,
Chetna Mahaur,
Abhra Pratip Ray,
Akansh Garg
Issue 3
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Attitude, Norms and Trust: Exploring Green Purchase Intention of Gen Z consumers in India
Satish Chandra Ojha,
Reetu Singh
Issue 3
: 133-140
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Open Access
Hyper-Personalization in Digital Marketing: The Role of FinTech and Predictive Analytic
Srinivasan R ,
Rahul Pandey,
Nazeer Pasha,
Amar Jyoti Borah,
Abhra Pratip Ray,
Akansh Garg
Issue 3
: 127-132
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The Role of HR In Creating and Managing Employer Branding Through Marketing Strategies
Pooja Shah,
Niharika Bajeja,
Pratikkumar Ishwarbhai Prajapati,
Sulabh Narayan
Issue 3
: 115-126
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The Impact of Six Sigma, Total Quality Management, and Lean Manufacturing on Product Quality: A Structural Equation Modelling Approach
Avesh Patil,
Salim Shamsher,
Analjyoti Basu
Issue 3
: 105-114
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Transformational Leadership in the Pharmaceutical Sector: Driving Business Development and Organizational Growth
Ramya Moparthi,
Ganesh Sai Kopparthi
Issue 3
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Leadership Strategies for Enhancing Business Development and Organizational Effectiveness
Kalyan Sai Kasarapu,
Sahith Velangini Kumar Lakkakula
Issue 3
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AI in Sustainable Finance: Identifying Green Investments through Machine Learning
Pratyay Das,
Vidhya Vijayakumar Themmadath,
S. Jeyalakshmi,
Kulsoom Lateef,
Akhil Agnihotri
Issue 3
: 80-87
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Open Access
Unlocking Knowledge, Unlocking Potential: Exploring the Relationship Between Career Adaptability Dimensions, Employee Optimism and Life Satisfaction in Indian Manufacturing Sector
Teena Bharti ,
Reetu Singh
Issue 3
: 65-79
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Open Access
Drivers of Customer Sustainable Consumption through the Lens of Customer Knowledge Sharing in ARIT-enabled Fashion Shopping Device
Joseph Dolphin,
Sibichan K. Mathew,
Mandalika Sarma
Issue 3
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doi: https://doi.org/10.61336/acr/25-03-11
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Review of Consumers’ Experiences, and Behavioural Intention towards Female and Male in Online Clothing Industry: Trends, Challenges and Future Directions in Technological Advancement
Ekta Jain,
Preeti Chhabra
Issue 3
: 41-49
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Culinary Experiences and Visitor Satisfaction: Evaluating The Role of Local Cuisine In Varanasi’s Tourism Landscape
Nagendra Yadav,
Rajinder Kaur,
Pranshu Chomplay
Issue 3
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Open Access
Investigating Consumer Protection in E-Commerce Transactions: A Focus on Sale of Goods Act of Ghana
Nsubuga Lydia Faith,
Felicia Naatu,
Théophile Bindeouè Nassè
Issue 3
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Open Access
The Impact of Augmented Reality on Consumer Purchase Intention: The Mediating Role of Hedonic and Utilitarian Value
Lokesh. S,
Menaga .A,
Anitha. V,
A.R. Krishnan
Issue 3
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Open Access
Quality Education and Employability, A Testimony of Government Sponsored Schemes in Education Sector: An Analysis of Effectiveness and Financial Feasibility of Education Schemes of Central Government in the Hill Region in North India
Ranjana Sharan,
Ridhi Khattar
Issue 3
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