With over half of Australia's population being ethnically diverse, understanding the needs and behaviours of these consumers is essential. This study examines how ethnic consumers' identities are shaped by their home and host countries and how this influences their purchasing decisions. Existing research primarily focuses on country image, but little is known about the combined impact. This study aims to explore how image factors (cognitive and affective) affect ethnic consumer identity and how these factors influence purchasing behaviour across different ethnicities. An online survey (N=261) was conducted in Australia with four ethnic groups. Results show that positive emotions toward home countries significantly influence ethnic identity and purchase intention of home country products. Additionally, ethnic consumer identity mediates the relationship between positive home country image and purchase intention. This study contributes to marketing knowledge by linking country image and consumer identity research and offers valuable insights for marketers to effectively target ethnic consumers.

GoodDot, founded in 2016, is a pioneering Indian maker of plant-based meat substitutes. This case study delves into its path to promote sustainable eating habits by offering innovative and inexpensive vegan products that taste and feel like typical meat. Despite significant expansion in India's plant-based food market, the firm had issues with customer acceptability and competitive positioning. It intended to change long-held dietary choices via innovation, ethical practices, and strategic alliances. The research focuses on the competitive environment, market trends, and GoodDot's innovative marketing methods. It also looks at segmentation and positioning strategies that might help the brand maintain and grow its influence in the face of increased competition. The report provides insights on how to navigate India's small but rapidly growing plant-based food sector

This article aims to investigate the factors that may impact the Chinese consumer confidence. Three variables are selected: interest rate, exchange rate Chinese Yuan against US dollars (CNY/USD) and government expenditure. We apply Vector Error Correction Model (VECM) over the period spanning from 2008M01 to 2023M03. While in the short-run the findings report that interest rate, exchange rate (CNY/USD) and government expenditure do not notably influence the consumer confidence; in the long-run, we found a significant and positive relationship between government expenditure and China’s consumer confidence index. More government expenditure indicates the country is boosting the whole economy and providing more resources to the people, which affect positively the consumer confidence. Policymakers in China can invest further in this measure to gain the confidence of their people.

The integration of Artificial Intelligence (AI) in marketing, while enhancing customization and interaction, has escalated concerns about intrusiveness impacting consumer privacy and satisfaction. This systematic literature review utilizes the TCCM framework to dissect the complexities of intrusiveness in AI marketing. Analysing 71 peer-reviewed articles from 1996 to June 2024, this review elucidates how AI’s pervasive reach into consumers’ private lives shapes perceptions of intrusiveness and impacts consumer behaviour. Our findings reveal that despite robust theoretical underpinnings from psychological reactance to privacy calculus, practical implementations vary significantly, reflecting diverse consumer interactions and technological advancements. The review highlights a critical need to deepen the theoretical frameworks (theory), explore underrepresented consumer-initiated interactions and demographic variances (context), address the intricate web of antecedents and consequences of intrusiveness (characteristics), and advocate for the use of mixed-method approaches to capture nuanced consumer responses (methodology). The paper concludes by presenting a comprehensive research agenda aimed at advancing the understanding of AI marketing's intrusiveness, suggesting that future research should integrate more granular consumer data and adopt innovative AI technologies to refine marketing strategies, thus mitigating the potential intrusiveness experienced by consumers.

Purpose: Over the years, small businesses have been the backbone of economic growth in many low-middle-income settings. Thus, small firms/small businesses have attempted to develop codes of conduct, which can be used to guide managers when making decisions. This study, therefore, explored business ethics, repurchase and corporate social responsibility within Wa Township.

Design/Methodology/Approach: The study employed the case study approach of both qualitative and quantitative methods. A total of 358 smallholder shop owners were randomly selected to participate in face-to-face interviews. The data were keyed into a Microsoft Excel sheet and cleaned. The data set was then imported into SPSS and analysed using frequencies, proportions and chi-square test of independence.

Findings: The results have shown a strong statistical relationship between business ethics and repurchase (p=0.000). In addition, the findings have shown a strong statistical relationship between business ethics and corporate social responsibility (p=0.000).

Practical implications: This study therefore recommends investment in growing smallholder business owners’ knowledge about the necessity of business ethics and business success.

Original value: This research provides some valuable insights to both industry players and small shop owners who recognise the central place of ethical behaviours and repurchase and corporate social responsibility in driving business expansion through higher sales.

From the actual start of activities to the crossing of the milestone, the entrepreneur of necessity encounters a multitude of problems of varying degrees of intensity that must be resolved so as not to jeopardize the sustainability efforts deployed until then. Our research work leads us towards a logical continuum seeking to understand over time, the behaviors adopted by the necessity entrepreneur to resolve critical incidents related to the start-up process. By incident is meant a difficulty that occurs during an entrepreneurial process and the consequences of which can be critical or serious if the entrepreneur does not resolve the incident. The critical (or serious) character here refers to what is not their routine. This means that the incident can slow down, slow down, induce or cause the abandonment of the process of starting the business of necessity. The empirical study is therefore part of an interpretive perspective and mobilizes a qualitative methodology known as the critical incident method. The analysis of research on entrepreneurial processes of necessity underscores the value of adopting a process perspective in the study of the phenomenon. Consequently, the research takes a longitudinal approach. We constituted a theoretical sample of twelve (12) necessity entrepreneurs from Burkina Faso, based in Ouagadougou who were followed through initial and in-depth interviews over a period of 15 months. The results indicate that, during the start-up process, entrepreneurs out of necessity leave with the means at their disposal (effect logic) rather than setting a predetermined goal (causal logic). At times, they mix between Causation and Effectuation according to planned or unforeseen events.

In recent years, the market for new energy vehicles has garnered significant attention and has experienced rapid development on a global scale, particularly in China. However, the escalation of market competition and shifts in consumer demand have substantially influenced the sales and sustainable growth of new energy vehicles. Consequently, this study aims to investigate the key factors impacting consumers' decisions to purchase new energy vehicles from a consumer-centric perspective by employing a multi-attribute decision-making methodology. To this end, we develop a set of 19 criteria encompassing four dimensions: social, technological, economic, and regional geographic factors. Utilizing data obtained from 138 valid questionnaires conducted in Northeast China, we analyzed the causal relationships and influence weights of each criterion through the Decision-making Trial and Evaluation Laboratory (DEMATEL) and Analytic Network Process (ANP) models. The findings indicate that economic considerations, including vehicle prices, maintenance costs and government subsidies are the predominant factors influencing consumers’ purchasing decisions regarding new energy vehicles. Additionally, consumers' perceptions and values play a pivotal role in shaping their purchasing decisions and are crucial to market advancement. Intriguingly, technological aspects do not appear to be a significant concern in consumer purchasing behavior. This research enriches the understanding of consumer decision-making processes in the context of new energy vehicle sales and provides valuable insights for the strategic development of the new energy vehicle industry.

Short videos significantly influence impulsive purchasing behavior and satisfaction of automobile consumers, with psychological intention and in-person interaction being key factors. However, the underlying mechanisms of how short video usage affects these aspects remain obscure. This study aimed to investigate the impact of short video use on impulsive buying behavior and satisfaction among car buyers, mediated by psychological intention and on-site interaction. Utilizing a longitudinal tracking approach grounded in the Stimulus-Organic-Response (SOR) model, we conducted a questionnaire survey of target customers of car dealerships in China. Our findings reveal that over-reliance on short video marketing can hinder positive in-person interactions between consumers and sales personnel, dampening psychological expectations and curbing impulsive shopping behavior, ultimately reducing consumer satisfaction. Conversely, short videos featuring positive social evaluations and high-credibility content bolster brand image and trust. Furthermore, constructive on-site interactions can elevate psychological expectations and positively influence impulsive purchase decisions. Onsite communication and psychological expectations were found to mediate the relationship between short video usage and consumers' impulsive buying intentions and satisfaction. However, the influence of short video usage on impulsive buying behavior and satisfaction varies among automobile consumers. Consequently, it is imperative to develop tailored marketing strategies and initiatives to enhance the car-buying experience, considering these psychological and behavioral dynamics.

Consumer social responsibility (CNSR) is a critical determinant influencing consumer’s socially conscious purchasing behavior. This study operationalizes the concept of CNSR, empirically predicts consumers’ inclination towards socially responsible products, and examines the impact of personal traits on consumers’ preferences for such products. An exploratory sequential mixed-method approach is employed to validate the proposed sequential mediation model. Data were collected from 613 consumers who are aware of product social friendliness, and key results were further validated through two-round semi-structured interviews. The findings contribute to understanding the relationship between consumer personality traits, CNSR, and consumer purchasing behavior.

Summary Statement of Contribution: Our findings contribute to the theoretical exploration of the association between consumer personality traits, CNSR, and consumer purchasing behavior. It examines the predictive impact of personality traits on consumers’ purchasing behavior toward socially responsible products, offering a fresh perspective on existing research regarding CNSR and the purchasing of socially responsible products. By investigating CNSR as an intermediary variable, this research also provides enterprises with insights and strategies for manufacturing, marketing, and promoting socially conscious products.

The fashion sector is one that is expanding quickly worldwide these days. India's fashion sector is currently seen as dynamic. Retail companies face a variety of marketing issues as a result of growing competitiveness, globalization, and the short lifespan of clothing in the fashion retail industry. In the global marketplace, the fashion garment sector has expanded in diversity due to fashion brands, personalization, advertising, and ethnicity. Fashion apparel producers and retailers can enhance their ability to attract and retain their target consumer group by being able to understand the preferences of their customers. Consequently, the current study's goal is to look at how people purchase fashion clothes. Although the literature has extensively covered the various dimensions of research on buying intentions, this study helps to strengthen the role of manufacturers and retailers in influencing purchase intentions among Indian consumers by examining factors such as value and status, price sensitivity, and many other brands.

Purpose: This study examines business ethics, customer satisfaction, and purchase behavior within Wa Township, highlighting the importance of small enterprises in driving economic expansion in low- and middle-income environments Design/Methodology/Approach: The research utilized a quantitative approach in a case study methodology. 358 smallholder shop owners in total were chosen at random to take part in in-person face to face meeting. After being cleaned, the data were entered into a Microsoft Excel sheet, and loaded into SPSS and examined using the chi-square test of independence, frequencies, and proportions Findings: The results have shown a strong statistical relationship between business ethics and customer satisfaction (p=0.000), business ethics and purchase behaviour (p=0.000). Practical implications: This study recommends investment in growing smallholder business owners’ knowledge about the necessity of business ethics and customer satisfaction. Original value: This research novelty displays in the context a nexus between business ethics, customer satisfaction and purchase behaviour, that can lead to greater sales and business success.

With the rapid advancement of AI technologies, demand for people to be AI literate will explode in the near future. Therefore, it is necessary that this new generation of citizens should be equipped with AI competencies and instructed how to effectively use AI in practice. All such efforts made so far have focused on the education of AI for both secondary schools and universities and left an important gap in exploring the methods to teach AI as part of early childhood education. As AI education for kindergarten differs from secondary and higher education in general this study is an effort to integrate a framework to introduce AI education in the kinder garden curriculum study. We as advance attainment of AI literacy along focus on three core competencies as AI Knowledge, AI Skills, and AI Attitudes and inclusion of AI tools such as social robots into learning companions has been positive as using such companions helps young children understand the foundational AI principles. The present study reveals the best teaching methods for improving a student's learning experience in AI education. This paper discusses on the inclusion of a framework in school education which can address four major components of the curriculum as the aims and objectives of including AI education in Kinder Garden education, subject content to be included for kinder garden students in AI education, instructional methods and procedures and evaluation or assessment techniques to be implemented for enhancing the quality of education.

The main objective of this systematic review is to identify the potential of wind power energy, utilization level challenges and opportunities in Ethiopia. Regarding the methodology ofutilization of the study, a systematic review was used to collect data. Data were collected from selected articles and journals based on inclusion and exclusion criteria; mainly based on their level of relevance to the topic under study. Hence, this paper was prepared by reviewing the findings of empirical research results which were conducted on wind energy utilization in different parts of Ethiopia. Literature was collected thoroughly from main scientific databases like the Web of Science, Journal of citation report, Scopus, Google Scholar, citation tracing and science direct. Those articles dealing with wind power energy utilisation have been considered for the selection process by using inclusion and exclusion criteria. The criteria employed to incorporate different related studies into a systematic review were the time of publication, similarity, type of publication and scope of the journal between 2010 and 2023 years. From the total of 127 articles assessed, only 11 were identified for this systematic review. Most of the articles included in the study were case studies and qualitative and mixed studies. The analysis result of this research shows that increasing the participation of wind power energy in the renewable energy market requires raising awareness regarding its benefits; increasing the research and development of new technologies; implementing public policies and a program that will encourage wind power energy generation.

Summary

The aim of this study is to identify priorities among the policy measures for affirmative action in the field of education by means of consulting ten Korean education administration experts, and thereby to obtain valuable information to assist policymaking in the field of education. For this purpose, the Analytic Hierarchy Process (AHP) method of analysis was employed. The findings show that education administration experts in Korea believe that the affirmative action policy should be widely applied in universities. In addition, in terms of policy measures it is appropriate for universities to use the admission quota system, but it is recognized that for elementary and middle-school students financial support is more important.

Screen production enquiry is adopted as a creative practice research to investigate the design process of Table for Two - a multi-genre parallel interactive narrative in virtual reality. Creative practice research as an enquiry conducted to shape, document, theorize and contextualize an artwork. Considering a film as an artwork, filmmakers as researchers often use the methodology of practice as an expression and evidence of their research findings. Early novel examples of screen production enquiries can be found in the montage theory and the experiments by Normal McLaren. Cinematic virtual reality is an emerging medium that has challenged filmmakers in recent years with storytelling for 360-degree spatial experience .In cinematic virtual reality, the viewer can step inside the screen border and immerse themselves further intoa360-degree cinematic experience. In this study, the viewer is addressed as a navigator due to their active participation in a cinematic virtual reality experience. Several research on virtual reality aim to guide navigators to look at intended areas in the virtual reality environment; however, it is argued that this aspect limits the full potential of virtual reality. The active role of the navigator in cinematic virtual reality along with the freedom to choose their own viewing direction is further explored with parallel interactive narratives in virtual reality. Parallel interactive narratives in virtual reality encourage the navigator to teleport from one narrative to another through gaze selection of pinpoint areas in the virtual environment. As the navigator teleports, the remaining narratives continue to unfold in parallel, irrespective of the navigator’s presence. In parallel interactive narratives in virtual reality, the director decides the story world, whereas the navigator customizes the sequence of events in the story world as they both co-create the experience. This process of co-creation is further discussed with a creative arte fact Table for Two, a one-shot parallel interactive narrative in virtual reality that represents specific genres of romance, supernatural fiction, and drama in a café. These three genres are inter-connected through the diverse characters and events occurring in the café. This experience is designed to encourage the navigator to engage in multiple viewings of the same experience to fix the pieces of a narrative puzzle. This article discusses and reflects upon the significance of Screen Production Enquiry as a method to generate novel insights from the production process of Table for Two. This article aims to encourage more filmmakers to reflect upon their production processes through the lens of a practice-based researcher.

The major goal of this study was to examine how credit management affected the viability of a few Lagos, Nigeria-based biomedical companies. Trade credit, a form of financing that enables customers to make purchases on credit terms, can help small and medium-sized businesses (SMEs) enhance their earnings. However, many small business owners have struggled with improper trade credit management. This study aims to fill this vacuum and investigate how credit management affects the viability of businesses. The issue found in this study is that small business owners lack strategies to become profitable within the first five years of starting up their companies as a result of poor trade credit management. One of the main causes of small business failure around the world has been a lack of liquidity brought on by bad debts and overdue customer payments. Prior studies have concentrated on financing and account payables. Selected biomedical companies in Lagos State were the focus of the inquiry. A descriptive study methodology was used, and a high response rate of 95.86% was achieved with the return of 162 out of 169 distributed questionnaires. To evaluate the gathered data and test various hypotheses, statistical analysis was used with tools like SEM-PLS (Structural Equation Model) and Statistical Packages for the Social Sciences (SPSS). The research showed that credit management policies had a big influence on growth. According to the study's conclusions, it is advised that businesses should improve their credit management policies. By putting these suggestions into effect, businesses will be able to boost their credit management procedures, spur economic expansion, and increase sustainability overall.

Agriculture is fraught with uncertainty due to climate change, rainfall, soil types, and many other factors. Crop prediction in agriculture is a major dilemma   and there are huge data   sets where farmers struggle to   predict the right seed. In this situation of population growth, it is necessary to increase the production of crops and agricultural products at the same time in order to meet people's needs. These problems can be solved with machine learning algorithms. This white paper focuses on those solutions. Real-time environmental parameters such as soil type, precipitation, humidity, and past weather are recorded for the Tamil Nadu district, and ANN algorithms are used for crop prediction and accuracy

Problem: The search examines the integration of the supply chain (SC) and its impact on performance among retailers in Osogbo metropolis, Nigeria. Design/Methodology/Approach: The triangulation method was adopted for this study. This study investigated the relationship between supply chain integration and supply chain performance. We employed the simple linear regression analysis method and utilized the ordinary least square technique in SPSS Version 26 to estimate the model parameters. Findings: The findings suggest that supply chain integration significantly predicts performance in the context of fast-moving consumer goods retailers in Osogbo. The results of the study indicate that enhancing supply chain management practices can lead to improved efficiency and efficacy within the industry. This is because effective supply chain management facilitates the coordination of activities among value chain partners, thus enabling businesses to realize their objectives. Conclusion: The study reveals explicitly that the success of fast-moving consumer goods (FMCG) enterprises is directly correlated to the success of their retail partners, who serve as their primary distribution channels.