Advances in Consumer Research

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The Role of Village Women as the Main Support of The Family Economy in Indonesia

Risa Elvia ,

IM. Hambali ,

M. Ishaq ,

Umi Dayati

Issue 4 : 3651-3660

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Research Article Open Access

Nifty 50 in Perspective: A Study of Returns, Drawdowns, and Systemic Investment Outcomes

Alok Kumar Pandey ,

Aman Kumar Jha

Issue 4 : 3668-3672

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Research Article Open Access

How Financial Literacy Moderate the Relationship Between Psychological Factors and Investors' Risk-Taking Behaviour?

Aarti Chauhan ,

Nishi Malik ,

Sudesh Chhikara

Issue 4 : 3639-3650

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Research Article Open Access

The Impact of Political Instability on Performance of Micro and Small Enterprises: A Case Study of Amhara Regional State, Ethiopia

Mohammed Hussen Ahmed ,

Dr. Tejal Shah

Issue 4 : 3661-3667

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Research Article Open Access

Levering Ai-Driven in Social Media Marketing: Shaping Consumer Behavior & Super Charging Sales Promotion

Prof. Dr R. Srikanth ,

Dr B. Bhavya ,

Parminder Kaur ,

Dr Aatish Zagade ,

Dr Sindhu AL ,

Dr A. Vini Infanta

Issue 4 : 3620-3626

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Research Article Open Access

To analyze the mediating role of Digital Marketing on the Customer Engagement and Purchase Intention of Customers

Ms. Simran luthra ,

Dr Nidhi Gupta ,

Dr Rachna Arya

Issue 4 : 3627-3638

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Research Article Open Access

Fueling Growth: The Influence of Goal Orientation on Self-Regulation in Adolescent’s Learning

Aleena P Mathew ,

Sundaramoorthy Jeyavel ,

Kusum Mary George

Issue 4 : 3588-3598

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Research Article Open Access

Converging Management Wisdom and Digital Innovation: An Integrated Approach to Sustainable Competitiveness

Loganatha Prasanna. S ,

S. Ramanathan ,

Harish. M ,

A. Praveen Kumar ,

B. Senthil Kumar

Issue 4 : 3575-3587

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Research Article Open Access

Predictive Analytics in Supply Chain Management: The Role of AI and Machine Learning in Demand Forecasting

Hatim Kagalwala,

G V Radhakrishnan,

Irshadullah Asim Mohammed,

Rishi Reddy Kothinti,

Nirzar Kulkarni

Issue 1 : 142-149

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Research Article Open Access

Leveraging AI for Personalized Employee Development: A New Era in Human Resource Management

N. Madhumithaa,

Aarti Sharma,

Sai Krishna Adabala,

Shabnam Siddiqui,

Rishi Reddy Kothinti

Issue 1 : 134-141

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Research Article Open Access

Consumer Trust In Digital Brands: The Role Of Transparency And Ethical Marketing

S. Md. Shakir Ali,

T Dakshinamurthy,

Pratik Priyadarshi,

Monika Mittal,

Nandhakumar S,

K. Sanjay

Issue 1 : 106-114

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Research Article Open Access

Cognitive Biases in Digital Decision Making: How Consumers Navigate Information Overload (Consumer Behavior)

S. Md. Shakir Ali

Issue 1 : 168-177

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Research Article Open Access

The effect of AI in fostering customer loyalty through efficiency and satisfaction

Mohd Arif Hussain,

Ashfaq Hussain,

Mohammed Arshad Ur Rahman,

Mohammed Irfan,

Syed Dawood Hussain

Issue 1 : 331-340

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Research Article Open Access

Digital Inclusion of Women Entrepreneurs in The Unorganized Sector – A Systematic Review

Sowmya B ,

Ramesh Pai

Issue 1 : 71-85

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Research Article Open Access

The Impact of Short Video Engagement on Impulsive Buying Patterns and Customer Satisfaction Among Car Consumers: Exploring the Mediating Influence of In-Store Interaction and Psychological Intent

Jie Leng

Issue 1 : 1-10

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Research Article Open Access

Entrepreneurship, Innovation & Digitalization: The Pillars of Sustainable Business Models in SMEs

N. Bargavi,

D. Charumathi,

Praveen Kumar Gandra,

Neha Jain,

Suman TD,

Kalapati. M

Issue 1 : 313-320

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