Advances in Consumer Research

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Research Article Open Access

Enhancing the perceived value of individual consumers for high-quality Vietnamese goods: A case study of Generation Y

Nam Danh Nguyen

Issue:5 : 1210-1218

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Research Article Open Access

Securing The Digital Payment Ecosystem Artificial Intelligence-Powered Fraud Detection Techniques

Prof. V. Lalitha ,

Dr. M. Prakash

Issue:5 : 1270-1276

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Research Article Open Access

Investigating the Factors Influencing Intermediaries’ Performance: An Empirical Study Using Factor Analysis and Structural Equation Modelling

Anjali Patel ,

Prof. (Dr.) Kedar Shukla

Issue:5 : 1244-1248

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Research Article Open Access

Visual Merchandising – An Attractive Way of Enticing Consumers in Today’s Era of Fashion

Ramandeep Bawa ,

Prabhdip Brar

Issue:5 : 1225-1235

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Research Article Open Access

New Concept of Modern Terrorism: Change of the Basic Construct from A form of War to Sabotage

Svetlana Vladimirovna Yushina

Issue:5 : 1193-1199

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Research Article Open Access

The Role of TQM in Leveraging Customer Satisfaction: Exploring the Mediating Role of Employee Satisfaction in Hotel Service at Emerging Economies

Lan Ngoc Thi Uong

Issue:5 : 1200-1209

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Research Article Open Access

Influence of Tooth Preparation Geometry on the Fracture Strength of Direct Nano-Hybrid Composite Veneers: A Quasi-Experimental Analysis

Dr. Mohammad Anam Uddin ,

Dr. Dilara Jahan ,

Dr. Md Kamrul Hasan ,

Dr. Nikita Chakma ,

Dr. Md Nuruzzaman ,

Dr. Rabeya Sultana

Issue:5 : 1249-1253

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Research Article Open Access

Machine Learning–Driven Human Resource Decision Strategies for Enhancing Employee Retention and Organizational Growth

Dr. Tarun Kumar ,

Arun Kumar ,

Dr. Rabins Porwal ,

Himanshu Sharma ,

Dr. Priyanka Dubey ,

Prem Kumar Sholapurapu ,

Vinoth kumar N

Issue:5 : 1236-1243

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Research Article Open Access

Predictive Analytics in Supply Chain Management: The Role of AI and Machine Learning in Demand Forecasting

Hatim Kagalwala,

G V Radhakrishnan,

Irshadullah Asim Mohammed,

Rishi Reddy Kothinti,

Nirzar Kulkarni

Issue 1 : 142-149

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Research Article Open Access

Consumer Trust In Digital Brands: The Role Of Transparency And Ethical Marketing

S. Md. Shakir Ali,

T Dakshinamurthy,

Pratik Priyadarshi,

Monika Mittal,

Nandhakumar S,

K. Sanjay

Issue 1 : 106-114

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Research Article Open Access

Leveraging AI for Personalized Employee Development: A New Era in Human Resource Management

N. Madhumithaa,

Aarti Sharma,

Sai Krishna Adabala,

Shabnam Siddiqui,

Rishi Reddy Kothinti

Issue 1 : 134-141

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Research Article Open Access

Cognitive Biases in Digital Decision Making: How Consumers Navigate Information Overload (Consumer Behavior)

S. Md. Shakir Ali

Issue 1 : 168-177

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Research Article Open Access

The Weekend Effect in Crypto Momentum: Does Momentum Change When Markets Never Sleep?

Nidhi Kumari ,

Dr. Pratibha Wasan ,

Dr. Bhaskar Chhimwal

Issue 4 : 4165-4174

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Research Article Open Access

The effect of AI in fostering customer loyalty through efficiency and satisfaction

Mohd Arif Hussain,

Ashfaq Hussain,

Mohammed Arshad Ur Rahman,

Mohammed Irfan,

Syed Dawood Hussain

Issue 1 : 331-340

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Research Article Open Access

AI-Powered Personalization in E-Commerce: Consumer Perceptions, Trust, and Purchase Decision-Making

Dr Ritesh Kumar Singhal ,

Dr Bhautik Alpeshkumar Patel ,

Dr Mayank Singh ,

Mr. Chatan Khanna ,

Gabriel Ayodeji Ogunmola ,

Yogesh H. Bhosale

Issue 4 : 3779-3786

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Research Article Open Access

The Influence of Emotional Intelligence on Employee Engagement and Productivity

P Anand Kumar,

M Vaishnavi,

Sinduja R,

Nithya D,

Sripriya V,

S Jaishree

Issue 1 : 86-93

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