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About the journal

ISSN (Print): 0098-9258
ISSN (Online): 3079-1766
Abbreviation: Adv. Consum. Res.
Disciplines: Business, Management and Accounting Marketing Economics, Econometrics and Finance Economics and Econometrics Psychology Applied Psychology

Advances in Consumer Research (Abbreviated as Adv. Consum. Res.) is a distinguished journal based in the United States and published by Association for Consumer Research. The journal is highly regarded in the academic community, particularly within the fields of Business, Management, and Accounting, with a specific focus on Marketing. …

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45%%
Acceptance Rate
10 days
Time to first decision
20-45 days
Review time
25 days
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Employees Awareness on Green Banking Initiatives in Private Sector Banks - With Reference to Chennai District
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Shopping lies and Consumer Trust in the Age of Online Marketing
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Ajit Upadhyaya
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Exploring Consumer Use of Digital Product Passports for Secondary Luxury Consumption: A Conceptual Study
Kelcie Slaton, 
Sanjukta Pookulangara
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Hatim Kagalwala, 
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Leveraging AI for Personalized Employee Development: A New Era in Human Resource Management
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Consumer Trust In Digital Brands: The Role Of Transparency And Ethical Marketing
S. Md. Shakir Ali, 
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The Impact of Short Video Engagement on Impulsive Buying Patterns and Customer Satisfaction Among Car Consumers: Exploring the Mediating Influence of In-Store Interaction and Psychological Intent
Jie Leng
Published: 09/11/2024
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Entrepreneurship, Innovation & Digitalization: The Pillars of Sustainable Business Models in SMEs
N. Bargavi, 
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Kalapati. M
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How Consumers Social Responsibility and Personal Traits Drive Ethical Consumer Choices?
Khansa Zaman, 
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Na Luo
Published: 03/11/2024
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Navigating the Intrusiveness Paradox: A Comprehensive Literature Review on AI Marketing and Consumer Perception
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Kang Cheng
Published: 30/11/2024
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Consumer Buying Behaviour: Selection of Fashion Apparels
Prof. Tishya Chaure, 
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Dr. Bilal Tafazzul Husain
Published: 03/09/2024
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Advances in Consumer Research
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