Advances in Consumer Research

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Research Article Open Access

Enhancing Marketing Intelligence with AI-Powered Knowledge Graphs Using Adaptive Prompt Engineering

Hussain

Issue 4 : 4585-4590

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Research Article Open Access

Is Blockchain Backed Corporate Governance the Way Forward? – A Review and Future Research Agenda

Kumar Manaswi,

Priyanka Aggarwal,

Bharat Singh

Issue 4 : 4603-4619

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Research Article Open Access

Beyond the Day Job: Exploring the Moonlighting Behavior Among Young IT Professionals in Delhi NCR

Neha Shukla,

Amisha Gupta

Issue 4 : 4591-4602

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Research Article Open Access

Kinetic Reaction, Mechanism and Activation Parameter of Alkali Catalyzed Hydrolysis for Propyl Caprate in Water- Acetone Solvent System.

Anil Kumar Singh

Issue 4 : 4541-4546

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Research Article Open Access

Student Satisfaction Under the Impact of Hostel Rental Service Quality: Empirical Evidence in Hanoi

Nam Danh Nguyen

Issue 4 : 4547-4560

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Research Article Open Access

Artificial Intelligence and Online Dispute Resolution in Consumer Tribunals

Dr. Sonal Sharma ,

Yash Raj Mishra ,

Ravinder Sharma ,

Dr. Rakesh Kumar ,

Dr. Rajesh Chandra Ranjan ,

Dr. Sarita Kumari

Issue 4 : 4561-4567

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Research Article Open Access

Investor Herding Behaviour During Financial Crises: A Comparative Study

Dr. Ajay Kumar Varshney ,

T Srimathi ,

Ankita Singh ,

Dr. Ritesh Gaurav ,

Dr Abhijit Pandit ,

Dr. Devendra H Lodha

Issue 4 : 4568-4577

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Research Article Open Access

Women Entrepreneurs and the Path to Financial Independence: Barriers and Balances

Pranoti Dixit ,

Prof. Indu Shukla

Issue 4 : 4578-4584

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Research Article Open Access

Predictive Analytics in Supply Chain Management: The Role of AI and Machine Learning in Demand Forecasting

Hatim Kagalwala,

G V Radhakrishnan,

Irshadullah Asim Mohammed,

Rishi Reddy Kothinti,

Nirzar Kulkarni

Issue 1 : 142-149

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Research Article Open Access

Leveraging AI for Personalized Employee Development: A New Era in Human Resource Management

N. Madhumithaa,

Aarti Sharma,

Sai Krishna Adabala,

Shabnam Siddiqui,

Rishi Reddy Kothinti

Issue 1 : 134-141

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Research Article Open Access

Consumer Trust In Digital Brands: The Role Of Transparency And Ethical Marketing

S. Md. Shakir Ali,

T Dakshinamurthy,

Pratik Priyadarshi,

Monika Mittal,

Nandhakumar S,

K. Sanjay

Issue 1 : 106-114

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Research Article Open Access

Cognitive Biases in Digital Decision Making: How Consumers Navigate Information Overload (Consumer Behavior)

S. Md. Shakir Ali

Issue 1 : 168-177

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Research Article Open Access

The effect of AI in fostering customer loyalty through efficiency and satisfaction

Mohd Arif Hussain,

Ashfaq Hussain,

Mohammed Arshad Ur Rahman,

Mohammed Irfan,

Syed Dawood Hussain

Issue 1 : 331-340

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Research Article Open Access

Digital Inclusion of Women Entrepreneurs in The Unorganized Sector – A Systematic Review

Sowmya B ,

Ramesh Pai

Issue 1 : 71-85

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Research Article Open Access

The Effect of Business Ethics and Corporate Social Responsibility on Business Success: Insights from Ghana

Théophile Bindeouè Nassè,

Clement Nangpiire,

Gbamara Linda

Issue 1 : 1-17

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Research Article Open Access

The Impact of Short Video Engagement on Impulsive Buying Patterns and Customer Satisfaction Among Car Consumers: Exploring the Mediating Influence of In-Store Interaction and Psychological Intent

Jie Leng

Issue 1 : 1-10

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